Pomp Forum Sak Van Den Boom Time For Change

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Pomp Forum Sak Van Den Boom Time For Change

  1. 1. www.p-m.si www.pomp-forum.si Sak van den Boom, Customer media council 4/3/2010 Slovenia
  2. 2. TIME FOR CHANGE Customer Media Council 2010 Ljubljana 4 march 2010
  3. 3. <ul><li>Marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>publishing . </li></ul>THE UNDERSTANDING
  4. 4. <ul><li>Publishing </li></ul><ul><li>is more and more about </li></ul><ul><li>content marketing . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  5. 5. <ul><li>Content marketing </li></ul><ul><li>is more and more about </li></ul><ul><li>multiplatform presence . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  6. 6. <ul><li>Multiplatform presence </li></ul><ul><li>is more and more about </li></ul><ul><li>interactive networked communication . </li></ul>THE UNDERSTANDING Customer Media Council 2010
  7. 7. THE UNDERSTANDING Customer Media Council 2010
  8. 8. THE UNDERSTANDING Customer Media Council 2010 Brands create and distribute Integrated content that attracts, holds and serves key audiences across all media channels.
  9. 9. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  10. 10. KLM MAGAZINE Customer Media Council 2010
  11. 11. KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  12. 12. <ul><li> IFLY MAGAZINE </li></ul><ul><ul><li>Six times a year </li></ul></ul><ul><ul><li>More than 1 million clients (dutch) </li></ul></ul><ul><ul><li>125.000 readers </li></ul></ul><ul><ul><li>Reading time 10 minutes </li></ul></ul><ul><ul><li>Click possibilities per issue: over 600 </li></ul></ul><ul><ul><li>Per click more than 2 tags </li></ul></ul>KLM MAGAZINE Bron: Smart rich media Customer Media Council 2010
  13. 13. THE UNDERSTANDING WHAT WE DID IN THE PAST Buying reach Creating engagement WHAT WE ARE DOING NOW Creating engagement Getting reach Customer Media Council 2010
  14. 14. <ul><li>The new marketing paradigm is </li></ul><ul><li>about creating </li></ul><ul><li>accountable platforms of digital utilities and content , </li></ul><ul><li>created by ourselves </li></ul><ul><li>and our consumers </li></ul>THE UNDERSTANDING Customer Media Council 2010
  15. 15. THE UNDERSTANDING WHAT WE DID IN THE PAST Spending 80 % on distribution 20 % on content WHAT WE ARE DOING NOW Spending 80 % on content 20 % on distribution Customer Media Council 2010
  16. 16. ALBERT HEIJN Customer Media Council 2010
  17. 17. ALBERT HEIJN Customer Media Council 2010
  18. 18. ALBERT HEIJN Customer Media Council 2010
  19. 19. ALBERT HEIJN Customer Media Council 2010 <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><ul><li>Circulation 2.3 million, reach 4.2 million </li></ul><ul><li>Digital magazine, with daily new recepies </li></ul><ul><li>Weekly specials </li></ul><ul><li>Games </li></ul><ul><li>How to movies </li></ul><ul><li>Personal cookbooks </li></ul><ul><li>Shopping list </li></ul><ul><li>GPS (*closest shop) </li></ul><ul><li>In one click everything on your mobilephone </li></ul>
  20. 20. RABOBANK Customer Media Council 2010
  21. 21. RABOBANK Customer Media Council 2010 <ul><li>DICHTERBIJ </li></ul><ul><li>4 TIMES A YEAR </li></ul><ul><li>CIRCULATION: MORE THAN 1 MILLION </li></ul><ul><li>150 EDITIONS </li></ul><ul><li>POSSIBILITY TO LOCALISE PARTS OF AN ARTICLE OR </li></ul><ul><li>FULL PAGE </li></ul><ul><li>100 PERCENT OF CONTENT CAN BE LOCALISED </li></ul><ul><li>LOCALISED BY LOCAL BANK COOPERATION </li></ul><ul><li>THANKS TO A SPECIFIC CONTENT MANAGEMENT </li></ul><ul><li>SYSTEM TO KEEP ON A CENTRAL BASE THE QAULITY </li></ul><ul><li>UNDER CONTROL </li></ul>
  22. 22. RABOBANK Customer Media Council 2010
  23. 23. UNILEVER Customer Media Council 2010
  24. 24. UNILEVER Customer Media Council 2010
  25. 25. VDVELDE Customer Media Council 2010
  26. 26. FORD Print + ezine for a perfect score Customer Media Council 2010
  27. 27. IKEA Customer Media Council 2010 AUGMENTED REALITY
  28. 28. BELGACOM Customer Media Council 2010
  29. 29. SONY From electronica brand to an entertainment brand Customer Media Council 2010
  30. 30. AUGMENTED REALITY Customer Media Council 2010
  31. 31. AUGMENTED REALITY Customer Media Council 2010
  32. 32. AUGMENTED REALITY Customer Media Council 2010
  33. 33. AUGMENTED REALITY how the first-ever living, breathing, moving, talking magazine came to life Customer Media Council 2010
  34. 34. <ul><li>Be there were </li></ul><ul><li>Your customer is </li></ul>NEW CHANNELS Customer Media Council 2010
  35. 35. THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010

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