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Hofstede’s Framework
Presents
Framework for cross-cultural communication
The five cultural dimensions of Hofstede’s framework-
Power distance
Individualism vs collectivism
Masculinity vs femininity
Uncertainty avoidance and
Short term orientation vs long term orientation
Portrays the impact of the culture in society on the values of the
members living in that society.
HIGH
Centralized Power
Less accountability
Hierarchy Based
Organization
LOW
More Accountability
Decentralized power
Platform Based Organization
Individualistic Collectivistic
Individual Focused Group Focused
Motivates Self Promotion Motivates Group Goals
USA China
Masculinity is the practice
that legitimates powerful
men’s dominant position in a
society or nation
Femininity is a national
culture attribute that
indicates little differentiation
between men and female role
Japan has masculinity
culture
Spain, Norway, Denmark
Encourages femininity
Risk Averse
Risk Free Investment
Threatened by Risk
Loves to Play Safe
Looks at the Big Picture Looks at the Details
Persistent Stable Minded
Realistic Oriented Respect for Tradition
Long Term Orientation Short Term Orientation

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Holfsteds framework for cultural difference

  • 2. Framework for cross-cultural communication The five cultural dimensions of Hofstede’s framework- Power distance Individualism vs collectivism Masculinity vs femininity Uncertainty avoidance and Short term orientation vs long term orientation Portrays the impact of the culture in society on the values of the members living in that society.
  • 3.
  • 4. HIGH Centralized Power Less accountability Hierarchy Based Organization LOW More Accountability Decentralized power Platform Based Organization
  • 5.
  • 6. Individualistic Collectivistic Individual Focused Group Focused Motivates Self Promotion Motivates Group Goals USA China
  • 7.
  • 8. Masculinity is the practice that legitimates powerful men’s dominant position in a society or nation Femininity is a national culture attribute that indicates little differentiation between men and female role Japan has masculinity culture Spain, Norway, Denmark Encourages femininity
  • 9.
  • 10. Risk Averse Risk Free Investment Threatened by Risk Loves to Play Safe
  • 11.
  • 12. Looks at the Big Picture Looks at the Details Persistent Stable Minded Realistic Oriented Respect for Tradition Long Term Orientation Short Term Orientation