2. Framework for cross-cultural communication
The five cultural dimensions of Hofstede’s framework-
Power distance
Individualism vs collectivism
Masculinity vs femininity
Uncertainty avoidance and
Short term orientation vs long term orientation
Portrays the impact of the culture in society on the values of the
members living in that society.
8. Masculinity is the practice
that legitimates powerful
men’s dominant position in a
society or nation
Femininity is a national
culture attribute that
indicates little differentiation
between men and female role
Japan has masculinity
culture
Spain, Norway, Denmark
Encourages femininity
12. Looks at the Big Picture Looks at the Details
Persistent Stable Minded
Realistic Oriented Respect for Tradition
Long Term Orientation Short Term Orientation