NOAH –13/11/2013
2

Privalia helps people to dress better & save money.
1/2

Present in 5 MARKETS

LEADERS in the online fashion outlet market

500+MM POPULATION
109MM ONLINE BUYERS

$10Bn

ONLI...
2/2

15 Million members

Full year net revenues growth
15M+

344M€

CAGR

62%

281M€
131M€
2006

2007

2008

2009

2010

2...
// Privalia is transforming into a mobile business //
70%

% MOBILE TRAFFIC – PRIVALIA SPAIN

63%

50%

% MOBILE SALES – P...
// 3.5M app download //
Accumulated app downloads

3.5 million

4

3,5

iTunes
3

Share

65%

Google Play

35%

2,5

2

1,...
// 3 of every 4 mobile sales are made in smartphones //

MOBILE
(mobile+tablet)

vs Total

Visits

76%

24%

51%

Sales

6...
// Customers doing multichannel users have an incremental frequency & revenue //

20%+
Customers mobile only

+40%
Increme...
1/4
// Key success factors in our mobile strategy //

BUSINESS MODEL

CONTENT

DESIGN &
CHANNEL PERFORMANCE

9
2/4
// Key success factors in our mobile strategy //

1. Our business model is ‘mobile friendly’:

BUSINESS MODEL

Urgency...
3/4
// Key success factors in our mobile strategy //
BUSINESS MODEL

4. Exclusive offer and promotions for
mobile customer...
4/4
// Key success factors in our mobile strategy //
BUSINESS MODEL

6. We bet on smartphones
& the customized mobile app:...
Privalia - NOAH13 London
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Privalia - NOAH13 London

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From Webshop to mCommerce - Presentation by Lucas Carne, Co-Founder & CEO of Privalia at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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Privalia - NOAH13 London

  1. 1. NOAH –13/11/2013
  2. 2. 2 Privalia helps people to dress better & save money.
  3. 3. 1/2 Present in 5 MARKETS LEADERS in the online fashion outlet market 500+MM POPULATION 109MM ONLINE BUYERS $10Bn ONLINE FASHION MARKET # 1 in SPAIN # 1 in ITALY # 1 in BRAZIL # 1 in MEXICO # 4 in GERMANY LOCAL approach Transforming into MOBILE company 70% of our offer is LOCAL 3 45% of our sales are MOBILE
  4. 4. 2/2 15 Million members Full year net revenues growth 15M+ 344M€ CAGR 62% 281M€ 131M€ 2006 2007 2008 2009 2010 2000+ Fashion & lifestyle brands 2011 2012 2010 2011 Key data MONTHLY VISITS: MONTHLY VISITORS: FREQUENCY: 4 2012 30M 3,6M 9visitor x month visits x
  5. 5. // Privalia is transforming into a mobile business // 70% % MOBILE TRAFFIC – PRIVALIA SPAIN 63% 50% % MOBILE SALES – PRIVALIA SPAIN 45% 60% 40% 50% 47% 35% 29% 30% 40% 25% 29% 30% 20% 15% 15% 20% 11% 10% 7% 10% 5% 0% 5 Data: Spain - mobile traffic & sales 0% 45,5%
  6. 6. // 3.5M app download // Accumulated app downloads 3.5 million 4 3,5 iTunes 3 Share 65% Google Play 35% 2,5 2 1,5 1 0,5 0 1 6 Data: August – 2013 Jan’2011 2 Jan’2012 3 Jan’2013 4 26.815 18.180 4,0 Reviews 4,1
  7. 7. // 3 of every 4 mobile sales are made in smartphones // MOBILE (mobile+tablet) vs Total Visits 76% 24% 51% Sales 65% 35% 35% App / Browser 83% / 17% 55% / 45% 53% / 46% 89% / 10% (sales) iOS / Android (sales) 7 Data: Q3 – 2013
  8. 8. // Customers doing multichannel users have an incremental frequency & revenue // 20%+ Customers mobile only +40% Incremental Frequency 8 +36% Incremental ARPU 60% Mobile share of purchases 40% Customer acquisition via mobile
  9. 9. 1/4 // Key success factors in our mobile strategy // BUSINESS MODEL CONTENT DESIGN & CHANNEL PERFORMANCE 9
  10. 10. 2/4 // Key success factors in our mobile strategy // 1. Our business model is ‘mobile friendly’: BUSINESS MODEL Urgency >> Limited time offer, limited units CONTENT 2. We proactive push mobile migration as one of our main goals since 2010 3. We target on mobile native new customers: Refocus our customers acquisition strategy in the mobile channel 10 DESIGN & CHANNEL PERFORMANCE
  11. 11. 3/4 // Key success factors in our mobile strategy // BUSINESS MODEL 4. Exclusive offer and promotions for mobile customers: key success factor in driving mobile migration 5. Direct one to one communication though personalized alerts 11 CONTENT DESIGN & CHANNEL PERFORMANCE
  12. 12. 4/4 // Key success factors in our mobile strategy // BUSINESS MODEL 6. We bet on smartphones & the customized mobile app: Prioritizing platforms: first iOS, then Android, then Windows 12 CONTENT DESIGN & CHANNEL PERFORMANCE

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