2. “
Founded in 1919
Group of Market Stalls
10 Types of Retail Business
4 Subsidiary
Businesses
Market share of 30.2% in the UK
Headquartered in Welwyn Garden City, Hertfordshire, UK.
Expanded to be a global brand in 1990
3. Artificial Intelligence in Dynamic
Business World
AI Powered
Checkouts
AI Powered Checkouts:
Tesco's Magic Mirror
4. Artificial Intelligence in Dynamic
Business World
Virtual Stores
at Korea
Tes Go service to
Manage Inventory
5. Supportive Activities
Administration & Management: electronic scheduling & messaging
Human Resources: workforce planning system
Technology: computer aided design system
Procurement: computerized order system
Operations:
Computer
controlled
machining
system
Inbound
Logistics:
Automated
Warehousing
System
Sales &
Marketing:
Computerize
d ordering
system
Service:
Equipment
management
system
Outbound
Logistics:
Automated
shipment
scheduling
Distributors CustomersSuppliers’
Suppliers
Suppliers Firm
Michael
Porter's
value
chain
7. Information system in Tesco's
Marketing Activities
M-commerce
Brand Management
Customer Relationship
E-commerce
8. Porter's five forces
8
very low Low
Very
high
Fairly high Fairly low
1
Threatofsubstitute
2
Threatofnew
entry
3C
om
petitive
Intensity
4
Pow
erofbuyers
5
Pow
erofsuppliers