The document discusses the importance of audiences for media content like films. Without audiences, there would be no financial incentive to create new content. It also notes that target audiences for certain media content include those aged 15-30 and content may contain explicit language or violence. The document then discusses how film students screened a rough cut of a teaser trailer for feedback, and comments pointed out needed improvements in areas like sound quality. Student filmmakers used this feedback to refine their media products before final screening.