- In teaser trailers, idents act as branding for the film's distribution company and can influence a viewer's interest in the film. For example, someone may be more inclined to watch a film distributed by Sony if they are already a fan of Sony.
- Movie idents in teaser trailers are typically animated for one or two seconds to create excitement and build atmosphere.
- Film idents usually appear at the very beginning of a trailer as one of the first things viewers see. Distribution companies that add their ident are responsible for marketing the film and providing financing.