An analysis of different Radio Trailers

1. RADIOTRAILER
ANALYSIS
With trailers from Jaws 2,The Great Gatsby and Gravity

2. Jaws 2 was produced and distributed in 1978 by
Universal. It targets a wider audience falling into the age
range of 15-25 years old and within the socio economic
groups B-C. Rated a PG the film encourages a younger
audience through its use of character profiling and
loyalty to its predecessor that shocked millions of
viewers away from the beaches in 1975.The radio trailer
uses short clips from the films scripted dialogue to
represent the narratives main theme of ignorance.The
clips of dialogue used are short and precise in a
continuous order so that the audience can easily
recognise the structure of the film and create their own
expectations of the film. By doing this Universal have
ensured that their audience begin to create a wave of
excitement leading up to the film’s release.The trailer
has also used the film franchises’ theme song, as a result
then Universal’s targeted audience will be able to
instantly associate the new film with the original.This
could influence box office revenues significantly as the
successful reputation of the original can enhance that of
the new film before the targeted audience even see
Jaws 2.
JAWS 2
Video Link -
https://www.youtube.com/watch?v=r8HU2W3ObAU

3. For regulatory reasons the producing institution
have had to state the rating of the film and
therefore have done so at the end of the sequence.
In this placement Universal have ensured that the
atmospheric tension is not broken by regulatory
information. Making therefore a better trailer in
terms of engaging its audience. Similarly with the
films name the regulatory requirements are not
stated until the end ensuring that their targeted
audience remember the age rating as the last thing
they heard. Finally then the radio trailer uses
aspects such as sound and title association to
entice it’s audience, partially relying on the success
of the first film to entice and engage it’s targeted
audience.

4. THE GREAT GATSBY
The Great Gatsby was created and distributed byWarner
Bros in 2013.Targeting at a wide range of audience from a
primary audience falling into the age range of 30-40 years
old to a younger secondary audience falling into the age
range of 15-25 the film takes a modern interpretation of a
classic novel written by Scott F. Fitzgerald.The Great
Gatsby’s radio trailer places great emphasis on the films
soundtrack.The voiceover credits a number of artists such as
Jay-Z and Beyoncé in order to appeal to their younger
secondary targeted audience whereas their primary
audience are targeted by the franchise that revolves around
the novel and original film released in 1974. Using clips of
scripted dialogue taken from the filmWarner Bros have
effectively managed to capture the magical atmosphere of
the film.The trailer quotes characters such as Nick Carraway
in order to associate the novel directly whilst still
communicating an engaging story.The trailer has not had to
include the most appealing parts of the script in order to
attract an audience as the film is based around a well-
founded storyline.As a result, other than the A list celebrity
endorsement, the film’s audience appeal was founded
mostly on the successful reputation of the novel.
Video Link - https://vimeo.com/78269665

5. GRAVITY
Gravity is a mass produced film targeted at a wide
audience mainly consisting of males falling into
the age range of 20-30.Targeted through the use
of casting and representation of the main
characterWarner Bros' targeted audience are
effectively engaged by the radio trailer.The trailer
uses scripted soundtrack from the most gripping
parts of the movie in order to foreshadow the
problems the main character will have to
overcome in order to survive. By doing soWarner
Bros provoke intrigue amongst their targeted
audience who then become excited to see the film
as the trailer creates anticipation.Along with the
tense cuts from the scene the trailer uses eerie
music to represent a theme of loneliness and
solemnity that will be a common aspect
throughout the film’s narrative, associating
therefore the stereotypical assumptions of an
astronaut’s life and career. By conforming to these
conventions through the use of musicWarner Bros
have appealed to their targeted audience and
engaged pre-release eagerness.
Video Link - https://vimeo.com/78269665

6. The trailer also puts emphasis on the films successful
casting of George Clooney and Sandra Bullock, sub
consciously provoking celebrity endorsement and
practising the male gaze theory whilst doing so.
Finally then the film relies on the way in which it has
taken advantage of 3D technology to influence the
audiences decisions when it comes to seeing the film
in cinemas. In promoting the fact that Gravity is
available to view in 3D and would make the film
better if it was viewed this way,Warner Bros are
suggesting that their targeted audience will miss an
amazing opportunity by waiting for the DVD copy of
the film and consequently not contributing to box
office revenues. Appealing to an audience then that
have been convinced by the use of conventions and
ideology within the trailer.