2. Magazines are consumer goods, and,
like any consumer goods they are
brands and, like any other brand they
should a logo. In terms of print
publication, a masthead is the logo.
The masthead's role is to be
recognisable because for individuals to
be propelled towards that particular
magazine, it must utilize an outstanding
masthead that will catch the consumer’s
eyes. Hence, the masthead must the
largest typeface on the magazine cover.
I see that “Total Films” have kept to this
convention and they have been
successful in doing so. This has
informed me that I need also need to
make my masthead large especially
since my magazine will be a brand new
publication so it is essential for me to
make use of this convention as this way
readers will remember my magazine
cover.
The anchorage text often
relate to the main image. After
the recognition of the
masthead, the readers very
quickly avert their eyes to the
cover lines. The largest cover
lines reads “Skyfall….Bond
gets his swagger back” This
arouses audience curiosity
and informs the audience to
expect an article on James
Bond and the movie
associated with his character
and for people who are fans
of the movie and the actor
playing James Bond may
purchase to include in their
archives. The cover lines
typography relate to articles
that will also be featured in
the magazine. The plug acts
as an overview of what the
magazine editors feel are the
most alluring features and
articles within the magazine.
The colour palette shows a high
concentration in colours that are typically
associated with the male gender. This
shows that the magazine will mainly be
purchased by the male demographics
however female demographics may also
purchase if they find the actor attractive.
The image of the male character looking sophisticated whilst
holding a gun may give insight on what to expect from the movie.
The gun suggests that the movie will feature violent scenes. This
links to Dennis McQuail’s theory in terms of people using
entertainment for escapism, cultural or aesthetic enjoyment e.t.c.
3. The text reads “THE COOL
ISSUE” in bold and gold writing
which may suggests that this may
be their best publication as of yet.
This keeps the audience eager
and excited to read the article.
This text also contributes to the
selling/strap lines alongside other
texts on the page. Texts such as
“THE TEN COOLEST MOVIE”
In the top right corner, a
puff is placed in the form
of red corner. This is
cohesive with the whole
design and format. This is
a feature that gives
nothing away until the
readers have more
background information
form the article itself. This
is effective as it keeps the
audience wanting to read
more.
