summer internship presentation of Times Of India

2. TOPIC- SALES PROMOTION
PREPARED BY – Aadil khan
SECTION- A
ROLL NO.-1780170001

3.  Introduction of the topic
 About organization
 Objective of the study
Research methodology
 certification
Findings
Recommendations
Conclusion

4. ABOUT ORGANIZATION
• Founded on November 3,1838 as THE BOMBAY TIMES and JOURNAL OF
COMMERCE, during the British raj
• It is second oldest daily English Newspaper of India
• In 1861 he changed the name of the The bombay times and standard to The
Times of India(TOI)
• owner- BENNETT , COLEMAN AND COMPANY LTD.
• Publisher- The Times Group
• Editor in chief- Jaideep bose
• Official website- www.timesofindia.com

5. MISSION OF “THE TIMES OF INDIA”
• Create & build brands with differentiated
content to capture relevant audiences and
,market the value of these to advertisers to
help them sell and strengthen their brands.

6. OBJECTIVE OF STUDY
• Sales challenges
• Consumer perception towards brand
• Consumer behavior

7. DISTRIBUTION CHANNEL OF TOI
There are two ways to sell the TOI
 CASH SALES
Take newspaper from paan wala,
any shop ,vendor in cash
SUBSCRIPTION SALES
Pay money in advance and read TOI

8. TOI
NOIDA TIMES
THE SUNDAY
TIMES
EDUCATION
TIMES
TIMES
ASCENT
TIMES
PROPERTY
TIMES LIFE &
CLASSIFIED
PRICES:-
Mon to Fri – Rs. 4.5
Sat to Sun – Rs. 6

9. SUBSCRIPTION OFFERS
 TOI MEGA OFFER
TOI:- Mon2 Sun for 15month - 899/
TIMES SUPER OFFER
TOI:- Mon2 Sun for 2 year with
one gift -1399/
Bedsheet - veda company
Sandwitch maker- Inalsa company
Hand blender- Inalsa company

10. Method of sales promotion
• Telicalling - 10 days
• Personal selling- 41 days

11. RECOMMENDATION
• Increase information about stock market
• Current trending news coverage
• Fast circulation in small cities
• Increase covering useful news for competitive
students

12. CONCLUSION
• I enhanced the circulation of TOI. During the
summer internship I sold 21 subscription in
Ghaziabad field.