2. “Hearst has a long history of delivering exceptional, entertaining and trusted content to
our audiences in the ways that are most relevant to them, launching new titles in
anticipation of audience requirements.”
• Company
• Cosmopolitan
• Elle
• Prima
• Men's Health
• Women's Health
• Red
3. • VOUGE
• GLAMOUR
• VANITY FAIR
• GQ
• BRIDES
• GQ STYLE
“Condé Nast is a premier media company renowned for producing the highest
quality content for the world's most influential audiences. Attracting 115 million
consumers across its industry-leading print, digital and video brands, the
company’s portfolio includes some of the most iconic titles in media.”
4. “The Accent Magazines group was founded in 1999 by managing director Mick
O’Hare. Having started life with just five staff and a single Apple Mac, we’re now
the largest independent magazine publisher in the North East.”
• ACCENT MAGAZINE
• NORTH EAST TIMES
• HOUSE HUNTERS
• BUSINESS WHOS WHO
5. All of the publishers mentioned have experience publishing fashion magazines which means
that they all suit me, however there are different elements that would make each publisher
best suit me. In regards to Hearts Magazines, they currently publish two of my biggest
competitors with very similar target audience of young females (cosmopolitan and company),
however this could work to my advantage because I know that they have reach and success
within this area which would help my magazine excel. It would also remove the risk of heavy
competition from my competitors. They are also a UK based and bread company meaning
they will understand my links to the region. Conde Nast UK publishes some of the most highly
credited and best selling magazines within the fashion genre meaning they are highly
experience and skilled in the area. However they appeal to a older, higher social class
audience that are more mature and serious meaning they would not be the best pick for the
East Coast brand which has stronger connotations of fun. Accent Magazines is a publisher
from the north east meaning they would be perfect to help me reach my northern audience,
they also have experience with fashion brands as they publish their own accent magazine
which is my biggest competitor in the north east. However similar to Conde, they have an
older demographic of audience which means they may not be best for me.
In conclusion, I feel that Hearst Magazines has the most to offer me because they would
remove the risk of competitors, they are already very successful in the fashion genre, they
have more money to launch the brand and they share a similar target audience. All together
they would give me the best step into the magazine industry.
