Description of two magazine publishers- Conde Nast and Time Inc.

1. Magazine Publishers

2. Overview:
Time Inc. is one of the biggest publishing companies at the moment
with over 90 brands. The company was first founded in 1922 by Henry
Luce and Briton Hadden. The first magazine published was in 1923 and
was called ‘Time’; this was the first weekly news magazine which had
been published in the US. Briton and Hadden stated that ‘ no magazine
had yet adapted to the needs of the ever-busier reader who wished to
stay informed’ which is what they wanted to try and achieve and what
the company still aims towards, making their products relevant,
informative and inspiring.
The company is headquartered in Time-Life building, New York but has
50 global offices including, Hong Kong, London, Tampa, Amsterdam,
Birmingham and Bangalore. The parent company of Time Inc. is
Independent publications. As well as this, Time Inc. has subsidiary
companies including Time Inc. UK and Time Inc. India. In 1990 the
company merged with Warner Communications, forming Time
Warner; however this ended in June 2014 when the company spun off.

3. Key People:
The current leadership team that allows the company to strive consists of:
• Joseph A. Ripp-Chairman and Chief Executive Officer
• Jeff Bairstow-Executive Vice President and Chief Financial Officer
• Norman Pearlstine-Executive President and Chief Content Officer
• Rich Battista-Executive Vice President and President of People and
Entertainment Weekly
• Lynne Biggar-Executive Vice President, Consumer Marketing and
Revenue
• Jaison Blair-Senior Vice President, Corporate Communications and
Investor Relations
• Colin Bodell-Executive Vice President and Chief Technology Officer
• Mark Ford-Executive Vice President, Global Advertising
• Gregory Giangrande-Executive Vice President and Chief Human
Resources Officer
• Lawrence Jacobs-Executive Vice President, General Counsel and
Corporate secretary
• Marcus Rich-Chief Executive Officer, Time Inc. UK
• Evelyn Webster-Executive Vice President

4. Magazines:
• 25 Beautiful Homes
• ALL you
• Amateur Gardening
• Amateur
Photographer
• Angler’s Mail
• Beautiful Kitchens
• CENTURION
• Chat
• Coastal Living
• Cooking Light
• Country Homes &
Interiors
• Country Life
• Cycle Sport
• Cycling Active
• Cycling Fitness
• Cycling Weekly
• Decanter
• Departures
• Entertainment
Weekly
• ESSENCE
• Essentials
• FOOD & WINE
• Fortune
• Golf
• Golf Monthly
• Goodtoknow
• Health
• Homes & Gardens
• Horse & Hound
• Housetohome
• Ideal Home
• InStyle
• International Boat
Industry (IBI)
• Life
• Livingetc
• Look
• Marie Claire UK
• Money
• Motor Boat &
Yachting
• Mountain Bike Rider
(MBR)
• Mousebreaker
• MyRecipies
• NME
• Now
• PEOPLE
• People en Española
• People Style Watch
• Pick Me Up!
• Practical Boat Owner
• Real Simple
• Rugby World
• Shooting Gazette
• Shooting Times
• ShootingUK
• Soaplife
• Southern Living
• Sporting Gun
• Sports Illustrated
• Sports Illustrated Kids
• Style at Home
• Sunset
• SuperYacht Business
• SuperYacht World
• The Field
• This Old House
• Time
• Time for Kids
• Travel+Leisure
• TrustedReviews
• TV&Satellite
Week
• TV Times
• Uncut
• VolksWorld
• VW Camper &
Bus
• Wallpaper
• What Digital
Camper
• What on TV
• Woman
• Woman&home
• Woman’s Own
• Woman’s
Weekly
• World Soccer
• Yachting
Monthly
• Yachting World

5. Multimedia Platforms:
Time Inc. has its own website in which is informs consumers about the
company, recent news, new things they are doing and even offers
internships. They also have a subscribe section where the readers can
be sent magazines each month or week.
In 2008, the company launched Maghound, which is an internet based
magazine membership service. Then in 2010, they obtained
StyleFeeder, an online personal shopper. This year Time Inc.
announced an exclusive collaboration with MediaMath, to make print
audience sections available online. These will include Women, Men,
Lifestyle, Luxury, Business/Finance and Rapid Scale; attracting
audiences from 5 million to 89 million readers.
Time Inc. also has social media accounts on Twitter, Facebook and
Instagram; this way they are able to connect with reader quickly and
easily updating them on the latest news.
As well as this, they have events such as Fortune 500, Time 100,
People’s Sexiest Man Alive, Sports Illustrated Sportsman of the Year,
the Food & Wine Classic in Aspen and the Essence Festival.

6. Audience:
Time Inc. has a large audience with over 130 million people reading
their magazines daily. Facts show that nearly half of adults in the US
read a Time Inc. publication every month.
The audience varies from the ages of 5-60 as they have a range of
magazines targeted towards each age group. Adding on from this, it is
an equal amount of male and female readers as the products also
cater for both genders.

7. Marketplace Facts & Figures
This shows the monthly
and annual trends, costs
and net income.

8. Overview:
Conde Nast is a mass media company which was founded in 1909 by
Conde Montrose Nast. This worldwide company is headquartered at
One World Trade Centre in New York. It is known for producing the
highest quality content and attracts over 115 million consumers over its
media platforms. It is a division of Advance Publications, which is a
private mass media company founded by Samuel Newhouse, Sr.
Conde Nast is considered as the originator of the ‘class publication’
which is a magazine focused on a specific social group or interest
instead of targeting the largest readership. It also became the first
publisher of an overseas edition of an existing magazine with the British
Vogue magazine which was introduced in 1916.

9. Key People
Conde Montrose Nast first founded the company and has been owned by the
Newhouse family since 1959.
• Robert A. Sauerberg- President
• Charles H. Townsend- CEO and lead Executive Management Team
• Samuel Irving Newhouse Jr. - Chairman Emeritus
• Anna Wintour- Artistic Director
• Edward Menicheschi- Chief Marketing Officer and President of the Media
Group
• David Geithner- Chief Financial Officer
• Jill Bright- Chief Administrative Officer
• Fred Santarpia- Executive Vice President and Chief Digital Officer

10. Magazines
• The company publishes 21 consumer prints; including some of the most
famous magazines in the world. They also print a variety of different types
of magazines ranging from fashion and lifestyle, home, bridal, food, golf,
travel, technology, culture and music.
Home:
• Architectural Digest
• The World of Interiors
Bridal:
• Brides
Travel:
• Conde Nast Traveler
Golf:
• Golf Digest
• Golf World
Food:
• Bon Appetit
• Epicurious
• ZipList
Music:
• PitchFork
Technology:
• Wired
• Ars Technica
Culture:
• Vanity Fair
• The New Yorker
• Tatler
Fashion & Lifestyle:
• Vogue
• W
• Glamour
• Allure
• Self
• Style.com
• Teen Vogue
• GQ
• Details
• NowManifest

11. Multimedia Platforms
Conde Nast has kept up with the modern times by including technology
throughout their products; they now have 27 websites, over 50 apps for
mobile and tablets and have digital forms of their magazines which
consumers can subscribe to. As well as this, the company has been seen as
one of the fastest growing companies in the digital video business. They
also have social media such as, Twitter, Facebook, Instagram, Pinterest and
Tumblr; this means they are able to easily connect with their audience and
keep up with the technology growing society.
Conde Nast have also just introduced ‘Conde Nast Catalyst: Audience by
Design’ which connects advertisers with their consumers. This means they
are able to customise specific content to the targeted audience who have
similar interests. .
Due to the company being willing to adapt their publishing techniques over
different technologies it means they have a wider audience and are harder
to keep up with from other competing publishers.

12. Audience
The majority of those who read Conde Nast products are of a high social class
and well educated as the magazines are targeted towards those types of
people. Most of the magazines are targeted at those who are 35 and older, as
this was the common median age; apart from the magazines which are
targeted towards the younger audiences such as Teen Vogue. As well as this,
there is an even spread of male and female readers as they publish a wide
range of different hobbies and interests.