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Succeed in Social Strategy<br />The Refined Art of Maximising Human Potential for Greater Return on Investment<br />
What is ”Social”<br />so·cial [ sṓshəl ] <br />relating to SOCIETY: relating to human society and how it is organized<br /...
Social Optimization<br />
Who are We?<br />What do we do?<br />What do we want to do?<br />Are the answers the same in a social-based economy?  Do w...
Authenticity<br />Trust<br />Engagement<br />Transparency<br />Policy<br />Culture<br />
CULTIVATE Engagement<br />Provide CLARITY <br />Provide CONTEXT<br />COMMUNICATE<br />COOPERATE<br />CO-CREATE<br />Guidel...
Recruitment and Retainment<br />Financing<br />Training and Internal Communications<br />Cross-discipline collaboration<br...
Marketing / PR<br />User Innovation / R&D<br />Customer Support<br />Distribution / Logisitics<br />Social Responsibility ...
Policies for use and interaction<br />Messages for internal and external use<br />Product / Service descriptions<br />Tool...
Aligning social strategy with vision<br />Aligning social strategy with objectives<br />Voice for social and sustainabilit...
Does social capital share our passion?<br />Identify Ambassadors (internal)<br />Identify Advocates (external)<br />New co...
Identify Human Capital social roles	influencers, advocates, connectors, hackers,	followers<br />Emphasize / Support face t...
Maintenance to keep current / engaged<br />Cultivate and Evolve<br />Listen<br />Filter Noise<br />Two-way DIALOG<br />Reg...
What tools are in place?<br />What resources available?<br />What tools required?<br />What resources required?<br />Centr...
Survival in a Social Economy requires<br />ENGAGEMENT<br />The balance between listening and broadcasting. Where DIALOG ha...
STRATEGY sessions to incorporate social<br />Analyse your existing social capital usage to improve EFFICIENCY<br />Advise ...
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Art Of Social Strategy

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Learn the Art of Social Strategy for maximizing the human potential inside and outside your organization. Cultivating an organization in which social can thrive is a critical stage before implementation of any tools. Social begins with people both face to face and online. Increase Engagement and ROI through Social Optimization.

Published in: Business, Economy & Finance
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Art Of Social Strategy

  1. 1. Succeed in Social Strategy<br />The Refined Art of Maximising Human Potential for Greater Return on Investment<br />
  2. 2. What is ”Social”<br />so·cial [ sṓshəl ] <br />relating to SOCIETY: relating to human society and how it is organized<br />relating to interaction of PEOPLE:  relating to the way in which people in groups behave and interact<br />living in a COMMUNITY:  living or preferring to live as part of a community rather than alone<br />offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way<br />relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides<br />
  3. 3. Social Optimization<br />
  4. 4. Who are We?<br />What do we do?<br />What do we want to do?<br />Are the answers the same in a social-based economy? Do we have clear answers?<br />Strategy Revisted<br />
  5. 5. Authenticity<br />Trust<br />Engagement<br />Transparency<br />Policy<br />Culture<br />
  6. 6. CULTIVATE Engagement<br />Provide CLARITY <br />Provide CONTEXT<br />COMMUNICATE<br />COOPERATE<br />CO-CREATE<br />Guidelines for Social<br />
  7. 7. Recruitment and Retainment<br />Financing<br />Training and Internal Communications<br />Cross-discipline collaboration<br />Social Responsibility (CSR)<br />CULTIVATE Engagement (Inside)<br />
  8. 8. Marketing / PR<br />User Innovation / R&D<br />Customer Support<br />Distribution / Logisitics<br />Social Responsibility (CSR)<br />CULTIVATE Engagement (Outside)<br />
  9. 9. Policies for use and interaction<br />Messages for internal and external use<br />Product / Service descriptions<br />Tool kits<br />Client relations<br />Clarity<br />
  10. 10. Aligning social strategy with vision<br />Aligning social strategy with objectives<br />Voice for social and sustainability initiatives<br />Connect those with similar interests / networks<br />Share where they are present<br />Engage youth early<br />Context<br />
  11. 11. Does social capital share our passion?<br />Identify Ambassadors (internal)<br />Identify Advocates (external)<br />New compentencies / Communicators<br />Private v. Professional<br />Community<br />
  12. 12. Identify Human Capital social roles influencers, advocates, connectors, hackers, followers<br />Emphasize / Support face to face networking<br />Provide tools and training to empower individuals<br />Invite Collaboration<br />Cooperate<br />
  13. 13. Maintenance to keep current / engaged<br />Cultivate and Evolve<br />Listen<br />Filter Noise<br />Two-way DIALOG<br />Regional and Local markets experts<br />Listen & Co-Create<br />
  14. 14. What tools are in place?<br />What resources available?<br />What tools required?<br />What resources required?<br />Central coordination<br />Localization<br />Tools<br />
  15. 15. Survival in a Social Economy requires<br />ENGAGEMENT<br />The balance between listening and broadcasting. Where DIALOG has greatest impact and resonance.<br />The Art of Social Optimization<br />
  16. 16. STRATEGY sessions to incorporate social<br />Analyse your existing social capital usage to improve EFFICIENCY<br />Advise on social media POLICY guidelines<br />Advise on IMPLEMENTATION partners<br />TRAINING sessions for best practice<br />20 Years Experience in the Collaborative Communications both Face to Face and Online<br />What can 2BalanceU do for you?<br />For more information contact Heidi Forbes Östeheidi@2balanceu.com<br />

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