This document provides guidance for instructors on finding and advertising pet first aid classes. It recommends contacting veterinary clinics, animal shelters, pet businesses and non-profit groups to inquire about hosting classes. It also provides tips on overcoming objections about space limitations and promoting classes through various social media platforms, flyers, emails and community boards. Instructors are encouraged to follow up with potential hosts and track their outreach efforts. The document outlines incentives for booking classes and explains the process for setting up approved classes.

1. FindingSuccess Doing
What you Love

2. Introduction
 Get the word out
 Have a specific plan of who to contact and what to say
 BE CONFIDENT!
 BE KNOWLEDGABLE!

3. Who to
Contact
 Classes are available to anyone who loves animals
 Public Classes
 Private Classes
 Best groups to target
 Veterinary clinics/hospitals
 Animal shelters/ rescues *fundraiser program and discounts
 Pet Businesses, doggie daycares, pet sitters, breeders, pet stores,
groomers
 Non profit groups, 4H, boy/girl scouts, FFA, school groups
 Children become certified as long as they are 9 years of age or older

4. Locations
 Many times we get businesses that say they “do not have enough
room for a class”
 I have made it work almost anywhere
 Space
 Chairs
 not a deal breaker
 Wall to project on
 Change PowerPoint background color
 Curtains, doors, blinds
 Purchase a portable screen ($25 on eBay)
 Overcome objections
 I get them too, pick yourself up and keep on going
 Try and sell why we are better
 Know what makes our programs better by going to this link
 http://www.petemergencyeducation.com/why-you-should-choose-our-
certification-program.html
 Be very confident in your products
 We are better because we offer a certification program that far exceeds any
other.

5. What to say
 Talking in person is best
 Flyers, postcards, business cards
 Again, be confident
 Know what the class covers
 Know how long, pricing, discounts/promotions available*
 Do NOT offer discounts that are not approved by the home office!
 Go to http://www.petemergencyeducation.com/class-
descriptions.html

6. Other Places
toAdvertise
 Hang flyers on community boards
 Send out emails*
 Faxblasts*
 Call various animal related businesses and groups
 Mail postcards
 Set up table at local pet fair, dog walk, 5K, conventions, etc
 Always get at least one class doing this!!
 *know your FCC regulations

7. Social Media
 The most SUCCESSFUL way to advertise
 Facebook
 Join groups, lots of them
 Local to your area animal related
 Invite everyone you know to “like” our Facebook page. All of your classes will
be added as events to our FB page. Share the event of your class on your
Facebook page (tell your “friends” to share them too) and any page and group
in your area
 The more people we have on our page the more will see your classes
 Twitter
 Instagram
 Always # hashtag your posts on twitter and instagram
 Pinterest
 Add an animal folder and “pin” animal related items such as recipes for dog
treats, health and safety tips
 Linkedin
 Make a profile and start inviting people from the animal community to
connect with you.
 Always post about your classes and ask others to share it
 Hootsuite- free for 3 social media sites, small fee for more…
 Meetup.com- $19.95 a month

8. Laws and
Regulations for
Advertising
 Applies to any emails, faxes and posts you do on social media
 ALWAYS include an “opt out” statement at the bottom of all
communications
 Exact wording for your “opt out” statements can be found in
coursesites.com. Feel free to copy and paste it at the end of all your
communications

9. Databases
 Our office does most of the advertising and solicitations for all of
our instructors however,
 You will be more successful if you go out and look for classes as well
 Many groups and business we talk to would rather have someone
local come talk to them.
 There are many companies online that sell email, fax and mailing
lists.
 Most charge a fee
 Our office has access to thousands of emails and fax numbers that
we will use to advertise for you however you should try and find
additional ways to communicate to potential hosts.
 AAHA Directory
 AKC Directory
 Franchise Locations
 Camp BowWow
 Z pup

10. FollowUps
 ALWAYS FOLLOW UP!
 After contacting a potential host facility always call them back
after 3-5 business days if you have not heard from them
 Calling is best but if not at least email them
 Make sure you always know the name of the person you should
speak to
 Keep a spreadsheet of places and people you have contacted
about a class, dates you first talked to them and dates you
followed up

11. Promotional
materials
 Our office will supply you materials periodically to promote you ad
your classes
 Every class that is open to the public gets a flyer
 Any time a promotional coupon or discount is offered from the
office we will send out promotional material to you
 Promotions, coupons or discounts are ONLY decided and
authorized from our home office. Instructors may not award any
promotion, etc without permission from our office
 Instructors are encouraged to purchase promotional material to
hand out

12. Ask for yours!

13. Ask for Help
 We want you to be very successful
 Partnership
 CONTACT US FOR HELP!
 Locations with difficult questions, hard to get ahold of or just need
some extra help
 Ask us and we can call and email them too. Ask us to get involved
 We are always looking for classes for you and we will work very
hard to get participants in your classes
 When we work together we all succeed!

14. Incentives
 Everyone who books 3 of their own classes between now and May
31st will get a $100 bonus check
 An additional $50 bonus will be awarded for every class after that.
 The first person to book 5 classes in this time period gets an
additional bonus of $250
 Note that the classes have to be booked by May 31st but can will be
allowed to take place after that date
 The classes have to run before they will get paid.

15. You found a
class…..
 Now what?
 Work out a date and time with the host facility
 Have them fill our the Class Agreement and get it to our office
ASAP. (found under “submit a class” on CourseSites)
 We will take it from there!
 Web page
 Registrations
 Communicate with host
 Provide class fliers
 Send out cards, certificates and any retail items to you within 5 days
of the class

16. Retail
 Pet Emergency Education, LLC sells a variety of high quality
animal emergency items
 First aid kits
 Barrier masks
 Shirts
 Books
 Instructors may purchase items at wholesale prices to sell at their
classes
 You keep the profit
 Demonstrate their use for better sales

17. Questions??