1. Scene
Number
Shot
Number
ShotType Location EXT/INT Notes Duration
1 1 Close-upwith
a Canted
angle
Neale-Wade
Academy
INT Half of the models
face
3 Seconds
1 2 Close-upwith
a Canted
angle
Neale-Wade
Academy
INT Half of the models
face withreviews
on screen-
dissolved
3 Seconds
1 3 Close-upwith
a Canted
angle
Neale-Wade
Academy
INT LipTastikname and
Sloganon bottom
of screen- dissolved
and non-diegetic
sound
3 Seconds
2 4 Continuous
shot
featuring:
Wide-shot,
Mid-shotand
a close-up.
Cameraon a
tripod
Neale-Wade
Academy
INT Two models
walkingtowardsthe
camera,from a
wide-shottoa
close-updue tothe
modelswalking
towardsthe camera
together,Camera
doesnotmove
10 Seconds
3 5 ShallowFocus Neale-Wade
Academy
INT Shallow focuson
the product
3 Seconds
4 6 Mid-shot Neale-Wade
Academy
INT Ellipsisof time and
shotof the face to
show the
applicationwitha
voice over
6 Seconds
5 7 HighAngle
Close-up
Neale-Wade
Academy
INT Model lookingup,
half the face in
focus
3 Seconds
5 8 HighAngle
Close-up
Neale-Wade
Academy
INT Words overlayed
and insertedon
screen- dissolves
witha drop of
waterdownthe
rightside of the
screen- dominant
third
3 Seconds
5 9 Mediumto
extreme
close-up
Neale-Wade
Academy
INT Lipstickagainstlips
with100% You on
the right handside
3 Seconds
6 10 Extreme
Close-up
Neale-Wade
Academy
INT Applying,focuson
lipsandspedup
3 Seconds
2. 7 11 Close-up Neale-
Wade
Academy
EXT Outside
withplain
grass
underneath.
Lipstick
swatcheson
the arm
3 Seconds
8 12 Extreme
Close-up
Neale-
Wade
Academy
INT Focuson
lipsas its
being
appliedand
blended
follow bya
smile and
wave of the
lipstick,fast
motioned
6 Seconds
9 13 Wide-Shot Neale-
Wade
Academy
INT Focuson
the new
lipstick
range,Plain
3 Seconds
10 14 Wide-Shot Neale-
Wade
Academy
INT Same shot
carriedon
but with
modelsin
background
and the
focusshifts
3 Seconds
11 15 Wide-shot/
Long-Shot
Home EXT Girls
walking
away from
camera,
looking
back with
lipstickand
dressedup
5 Seconds
