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PDX ed summit handout 031611


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PDX ed summit handout 031611

  1. 1. Creating Powerful, Engaging Videos DREW KELLER aka Your Video Survival Guide
  2. 3. Why Do We Cher Content?
  3. 4. Why Do We Share Content?
  4. 5. Why We Share Ideas Connect Personal Distinctive
  6. 7. Rules <ul><li>Really there are none </li></ul><ul><li>More like Guidelines </li></ul><ul><li>Common practices proven to be effective </li></ul>
  7. 8. 3 Big Questions <ul><ul><li>What are Expectations? </li></ul></ul><ul><ul><li>What is your story? </li></ul></ul>
  8. 9. Who is Your Audience? 3 Big Questions
  10. 11. 7 Steps of Storytelling <ul><li>Craft the Foundation </li></ul>
  11. 12. <ul><li>Grab Attention </li></ul>7 Steps of Storytelling
  12. 13. <ul><li>3. Establish Setting </li></ul>7 Steps of Storytelling
  13. 14. <ul><li>4. Humanize </li></ul>7 Steps of Storytelling
  14. 15. 7 Steps of Storytelling <ul><li>5 . Build the Tension </li></ul>
  15. 16. <ul><li>6. Deliver the Turning Point </li></ul>7 Steps of Storytelling
  16. 17. <ul><li>7 . Communicate the Outcome </li></ul>7 Steps of Storytelling
  17. 18. Storytelling <ul><li>Breaking a story into smaller segments </li></ul><ul><li>Each story needs: </li></ul><ul><li>Beginning </li></ul><ul><li>Middle </li></ul><ul><li>End </li></ul>
  18. 19. Listen
  19. 20. SCRIPTING
  20. 21. Do You need a Script? <ul><li>Extemporaneous is an option </li></ul><ul><li>Most every video improves with a script </li></ul>
  21. 22. How Do You Script a Video? <ul><li>Outlining ideas </li></ul><ul><ul><li>Leverage the work you have already done </li></ul></ul><ul><ul><li>Even if Ad-Libbing write it out first… focus thoughts and ideas </li></ul></ul><ul><ul><li>Keep it singularly focused </li></ul></ul><ul><ul><li>Keep it short. </li></ul></ul>
  23. 24. What we’ll cover in the next few minutes… <ul><li>Environment </li></ul><ul><li>The Basics of Framing </li></ul><ul><ul><li>Focal Length </li></ul></ul><ul><ul><li>Camera Height </li></ul></ul><ul><ul><li>Rule of Thirds </li></ul></ul><ul><li>Sequencing </li></ul>
  24. 25. How does environment shape your story?
  25. 26. Environment <ul><li>The environment tells part of the story </li></ul>
  26. 27. The environment is a character in your story. It frames your subject and gives clues to your audience.
  27. 28. What does the shot tell the audience?
  28. 29. Even an abstract background should frame your story
  29. 30. Avoid unlit, unattractive, and unappealing backgrounds.
  30. 31. Look carefully at the background of your shot. Get rid of clutter, white walls, distracting backgrounds
  31. 32. <ul><li>There is a psychology to camera height </li></ul><ul><li>There is a psychology to the size of your subject in their environment </li></ul>
  32. 34. Camera Height <ul><li>Consider the height of the camera as you tell your story. </li></ul>
  33. 36. Rule of 3rds <ul><li>Shooting with the rule of thirds </li></ul>
  34. 39. Zoom <ul><li>When to use your zoom… </li></ul><ul><li>When to use your feet </li></ul><ul><li>Fixed-focus wide angle, pocket cameras </li></ul><ul><li>Depth of field </li></ul>
  35. 40. Sequencing <ul><li>Using pictures to tell your story </li></ul><ul><li>Break the story into smaller pieces </li></ul><ul><li>Think of individual images like sentences in a paragraph. Each builds to the next. </li></ul><ul><li>Beginning… Middle End </li></ul>
  36. 41. Sequencing to tell your Story Vary angles, camera height, use simple composition, tell your story with pictures
  37. 42. Zoom <ul><li>When to use your zoom… </li></ul><ul><li>When to use your feet </li></ul><ul><li>Fixed-focus wide angle, pocket cameras </li></ul><ul><li>Depth of field </li></ul>
  38. 43. SHOOTING WORKSHOP <ul><li>Gather into teams of 3 </li></ul><ul><li>Think of a simple Sequence </li></ul><ul><ul><li>It should be an action </li></ul></ul><ul><ul><li>Plan out your shots & framing </li></ul></ul><ul><li>Shoot your sequence </li></ul><ul><li>You have 30 minutes </li></ul>
  39. 44. Tripods <ul><li>Why use a tripod? </li></ul>
  40. 46. Tripods <ul><li>The human tripod – how to stand, brace the camera, brace yourself </li></ul>
  41. 48. Tripods from Everyday Stuff
  42. 49. StoryGuide - Web
  43. 50. LIGHTING
  44. 51. Why should we light our productions? <ul><li>Lighting will make your work look more professional </li></ul>
  45. 52. Lighting <ul><li>3 point lighting </li></ul>
  46. 53. 3 Point Lighting
  47. 54. Lighting Progression <ul><li>No Lighting </li></ul>
  48. 55. Lighting Progression <ul><li>Key Light </li></ul>
  49. 56. Lighting Progression <ul><li>Key and Fill lights </li></ul>
  50. 57. Lighting Progression <ul><li>Key, Fill, and background lights </li></ul>
  51. 58. Lighting Progression <ul><li>Key, Fill, and background projection </li></ul>
  52. 59. Lighting <ul><li>Practical Lights </li></ul><ul><ul><li>How can I use my desk lamp for the best effect? </li></ul></ul><ul><ul><li>How can I use the window? </li></ul></ul><ul><ul><li>How can I use a wall as a reflector? </li></ul></ul>
  53. 61. Lighting and Color Temperature <ul><li>In video lighting there are two main color temperatures </li></ul><ul><ul><li>5,600K is known as Daylight. </li></ul></ul><ul><ul><li>3,200K is know as Indoor or Tungsten lighting, this is most of the lighting that you will see from a lamp. </li></ul></ul><ul><li>White Balance tells your camera what type of lighting you are using in the given situation </li></ul>
  54. 62. Lighting <ul><li>Perils of available light </li></ul><ul><ul><li>Back lighting – those pesky silhouettes </li></ul></ul><ul><ul><li>Mixed temperature – “Look! Ed is a Cheeto! And Sally is Blue!” </li></ul></ul><ul><ul><li>Overhead lighting – Raccoon Eyes </li></ul></ul>
  55. 63. What has happened here? How to fix it?
  56. 64. The perils of white walls, overhead lighting and no key light
  57. 65. AUDIO
  58. 66. Microphones <ul><li>Camera mics </li></ul><ul><ul><li>Stereo </li></ul></ul><ul><ul><li>Mono </li></ul></ul><ul><li>External mics </li></ul><ul><ul><li>Mini v. XLR </li></ul></ul><ul><ul><li>connectors </li></ul></ul><ul><ul><li>Omni directional </li></ul></ul><ul><ul><li>Shotgun </li></ul></ul><ul><ul><li>Lavaliere </li></ul></ul><ul><ul><li>Wireless </li></ul></ul>
  59. 67. Microphones <ul><ul><li>Monitoring your audio </li></ul></ul><ul><ul><li>USB Mics </li></ul></ul>
  60. 69. INTERVIEWS
  61. 70. Interview Tips <ul><li>The Interview is the heart of a story </li></ul><ul><li>The interview hopes to gain access </li></ul><ul><li>Don't ask your important questions before the tape rolls </li></ul><ul><li>Be sensitive, but assertive...keep eye contact </li></ul>
  62. 71. Interview Tips <ul><li>Try to ask self-contained, open-ended questions that will provoke a longer response from the subject </li></ul><ul><li>GIVE VISUAL, NOT VERBAL RESPONSES TO ANSWERS </li></ul><ul><li>Silence is golden </li></ul>
  64. 73. Small Format Cameras <ul><li>Kodak Zi8 $130 </li></ul><ul><li>Flip Mino $150 </li></ul>
  65. 74. Point and Shoot <ul><li>Sony Cybershot DSC HX5V </li></ul><ul><li>Panasonic Lumix DSC zs7 </li></ul>
  66. 75. Audio Audio Technica ATR3350 Omnidirectional Condenser Lavaliere Microphone $20 Zoom H4n Handy Portable Digital Recorder $350
  67. 76. Tripod Silk, Joby, Monfrotto $150
  68. 77. Production Software Vegas Movie Studio HD $45 Adobe Photoshop & Premiere Elements 9 $135
  69. 78. <ul><li>Resources </li></ul><ul><li>How To </li></ul><ul><ul><li>StoryGuide </li></ul></ul><ul><ul><li>Izzy Video </li></ul></ul><ul><ul><li>TV Production </li></ul></ul><ul><li>Links </li></ul><ul><ul><li>Little Digital Video Book </li></ul></ul><ul><ul><li>Shut Up and Shoot </li></ul></ul><ul><ul><li>The Bare Bones Camera Course </li></ul></ul><ul><ul><li>WindowsLive MovieMaker Tutorial </li></ul></ul><ul><ul><li>IntoWindows MovieMaker Tutorials </li></ul></ul>