2. MASTHEAD:
Logo is bright, eye-catching and the colour pink with
shape of heart appeals and attracts the psychographic
and demographics of my target audience. It is
positioned in primal optical area.
One main image:
It’s conventional because it links to the coverstory
House of style:
Conventionally colourful, bold,
uses a range of font styles to
add contrast, and is suitable
for pop genre.
The mode of address
communicates to my audience
effectively as it relates to their
daily language.
Conventional brand identity
makes it appeal to them
shown through:
• Technical elements
• Form
• House of style
• Content
• Stereotypical
representation of gender
and age that is relatable for
them.
Images:
Popular artists well known
for their demographic age &
relative to their
psychographics.
Facial expressions and body
language are fun, happy and
energetic.
Mise –en scene:
• Costumes are a trendy
relatable and captivating
audience.
• High key lighting to
connote happiness
showcasing brand
identity.
Conventiona
l date issue,
bar code
and price.
Coverstory is conventional
as it links to the main
image.
Pull quote and coverstory
are conventionally in
largest size fonts, uses
mode of address that is
indirect to grab attention
and interest from reader.
Coverlines are embolden in yellow
to grab audience’s attention.
Advertised products are conventions as
they meet expectations of reader e.g.
price and trend.
Advertising tickets and competitions,
attract psychographics of my audience.
These are conventional as they are
placed in puffs in a brighter colour e.g.
yellow to grab their attention.
Content is conventional meets
expectations of reader and
relate to psychographics e.g.
they want to read articles on
exclusive ‘day in the life’ of a
singer.
Layout (form) uses route of the
eye to draw readers attention
to most significant parts.
3. • Mode of address in category heading
is very personalised which my target
audience appeal to.
• House of style is followed , use of
heart and serif style font.
• Positioned on primal optical area so
audience can identify easily by young
reader.
Includes monthly top charts, meet
expectations, appeals and attracts to
interests of my audience.
Index of page numbers in large fonts
to make it easy for readers.
Subscription offers for loyal readers,
which they would be interested in.
Image of front cover which also
makes it easier for reader to look for
the content they want to read from
there.
Conventional use of editors letter is
what my audience would appeal to as
its what content they would expect
and again they like the idea of the
product being personalised.
Images of artists that are relatable within psychographics
and in the same demographic age, makes it more
attracting and appealing for them.
Uses route of the eye, and has an ordered layout which
makes it easy for the reader when reading the magazine.
House of style:
• Colour scheme
• Mode of address
• Font style
is consistent which is designed to appeal and make the
magazine recognisable for them.
Conventional brand identity of energy and happiness is
suggested through:
• Technical elements – including body & facial language.
• Form
• Content
• Representation – that is stereotypical which is
relatable for them.
4. House of style:
• is followed, colour scheme e.g. pink and
blue and the same font styles as it is
designed to relate to my audience’s
psychographics and appeal to them.
• Mode of address – conventional use is
appealing as their expectations of language
are met, makes them understand content
better as it mainly leans towards informal
daily language.
- It’s indirect which makes them want to
read further.
Brand identity is shown through
• Technical elements
• Layout
• Representation is stereotypical which makes
them feel relatable.
• Content in feature.
Layout is ordered in columns, questions and
answers are separated in paragraphs this
makes it easier for them to understand.
Headline is embolden positioned at primal
optical area, below is standfirst and byline for
easier identification.
Use of pull quote on dominant area, makes it
feel like exclusive content for reader.
Image – camerawork shows content
facial expression and frames use of
mise-en scene; high-key lighting, props
& costumes.
Picture appears to be artist performing,
adds ideal of personal content which is
what my audience wants.
Smaller image is exclusive which is the
content my audience would appeal and
attract to.