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Video Production 101
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- 2. Today’s technology • Phone •Still camera • Video camera • Voice recorder • Music playback • Web browser • Instant messaging • And even more
- 3. If we carriedthe same technology when we were young…
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- 6. We can usemedia to reach people where they live Using original media productions for… • Training/instructional videos • Sharing information • Project based learning • Student productions • Everyone has a story
- 7. Many different platformsfor shooting, editing & delivering video Shooting: Flip camera, iPad, iPhone, Android phone, removable memory camcorder, DSLR Editing: iMovie, Movie Maker, Adobe Premiere Elements, FCP Delivery: Online, DVD, USB drive
- 8. Common denominators? Planning beforeyou shoot Shooting techniques Editing techniques Delivery devices, both physical and in the cloud
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- 10. Two kinds ofprojects Recording an event Scripted video
- 11. Two kinds ofprojects Recording an event (live shoot) 1. You have one chance to capture what happens 2. No retakes 3. No control over the event if a phone rings or a baby cries 4. You point and shoot and hope for the best
- 12. Two kinds ofprojects Scripted video 1. You have control. 2. You plan it, script it, shoot it, edit it 3. Do retakes if needed. 4. Shoot out of order if needed. 5. Give direction to talent if needed 6. Use teleprompter if needed (cueprompter.com)
- 13. Two kinds ofprojects Planning is essential for both! 1. The finished product is determined by your planning. Do not “shoot first and ask questions later” 2. Is video the best way to share this information? 3. What pictures & sound will tell your story?
- 14. Planning for alive shoot 1. What is the event? 2. How long is the event? 3. Where should you place the camera? Get closer 4. Charge the batteries 5. Clear the memory card 6. Find a tripod 7. Watch the lighting 8. Frame the shot. Rule of thirds
- 15. Planning for ascripted shoot 1. What is the video about? 2. Three things you want audience to remember? 3. Who is target audience? 4. How will you tell your story? 5. When is it due? 6. How much will it cost? 7. Deadline and budget determine how complex the project will be. 8. Write a script
- 16. 1. What isthe video about? 2. Three things you want audience to remember? 3. Who is target audience? 4. How will you tell your story? 5. When is it due? 6. How much will it cost? 7. Deadline and budget determine how complex the project will be. 8. Write a script
- 17. Composition - Ruleof thirds Tic-Tac-Toe • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
- 18. Composition - Ruleof thirds • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
- 19. Composition - Ruleof thirds • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
- 20. Pre & PostRoll 1. Start shooting early 2. Stop shooting a few seconds after the event ends 3. And by the way, shoot horizontal (landscape) and not vertical (portrait)
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- 23. Tripods Tabletop tripod Manfrotto 294Tripod with 128 RC Fluid Head
- 24. Microphones Blue Yeti USBmic Shure Lav mic RODE VideoMic
- 25. Cameras Smartphone iPad (with MakayamaiPad mount kit) JVC HM-150U
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- 29. Gear Forget about expensivegear and “bigger is better.” Instead, focus on telling a story, getting your shots, composition, and being unique.
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- 33. What can youdo in editing? Put several clips together Trim footage off beginning and end of clips Add transitions Add titles Turn volume up or down Multiple video and audio tracks
- 34. What CAN’T youdo in editing? Fix out of focus shot Fix bad lighting Remove camera motion Remove background noise To make a good finished video, start with good raw footage
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- 37. Not planning fora way to deliver your project is like…
- 38. Where will youdeliver it? Your Blog YouTube Dropbox account (2 GB) Google account (15 GB)
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- 40. This PowerPoint ison my blog “From The Video Suite” http://videosuite.blogspot.com Twitter: EdZimmerle
- 41. Contact info: • EdZimmerle • Pocahontas Prairie Lakes AEA office • ezimmerle@plaea.org • http://videosuite.blogspot.com/