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Video Production 101
Today’s technology
• Phone
• Still camera
• Video camera
• Voice recorder
• Music playback
• Web browser
• Instant messagi...
If we carried the same technology
when we were young…
1971…the Promise
2016…the Reality
We can use media to reach people
where they live
Using original media productions for…
• Training/instructional videos
• S...
Many different platforms for
shooting, editing & delivering video
Shooting: Flip camera, iPad, iPhone,
Android phone, remo...
Common denominators?
Planning before you shoot
Shooting techniques
Editing techniques
Delivery devices, both physical and
...
Workflow
Planning
to
Shooting
to
Editing
to
Delivery
Two kinds of projects
Recording an event
Scripted video
Two kinds of projects
Recording an event (live shoot)
1. You have one chance to capture what
happens
2. No retakes
3. No c...
Two kinds of projects
Scripted video
1. You have control.
2. You plan it, script it, shoot it, edit it
3. Do retakes if ne...
Two kinds of projects
Planning is essential for both!
1. The finished product is determined by
your planning. Do not “shoo...
Planning for a live shoot
1. What is the event?
2. How long is the event?
3. Where should you place the camera?
Get closer...
Planning for a scripted shoot
1. What is the video about?
2. Three things you want audience to
remember?
3. Who is target ...
1. What is the video about?
2. Three things you want audience to
remember?
3. Who is target audience?
4. How will you tell...
Composition - Rule of thirds
Tic-Tac-Toe
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
an...
Composition - Rule of thirds
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
and shoulders....
Composition - Rule of thirds
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
and shoulders....
Pre & Post Roll
1. Start shooting early
2. Stop shooting a few seconds after
the event ends
3. And by the way, shoot horiz...
Vertical Video
Syndrome
Vertical Video
Syndrome
Tripods
Tabletop tripod
Manfrotto 294 Tripod with
128 RC Fluid Head
Microphones
Blue Yeti USB mic Shure Lav mic
RODE VideoMic
Cameras
Smartphone
iPad (with Makayama iPad mount kit)
JVC HM-150U
Editing Software
For Windows
For Mac
Teleprompter
www.cueprompter.com
Teleprompter
Gear
Forget about expensive gear and
“bigger is better.”
Instead, focus on telling a story,
getting your shots, compositio...
DIY Smartphone Stands
DIY Smartphone Stands
Workflow
Camera
to
Video Editor
to
Delivery Device
What can you do in editing?
Put several clips together
Trim footage off beginning and end of clips
Add transitions
Add tit...
What CAN’T you do in editing?
Fix out of focus shot
Fix bad lighting
Remove camera motion
Remove background noise
To make ...
DEMO
Workflow
Camera
to
Video Editor
to
Delivery Device
Not planning for a way to deliver
your project is like…
Where will you deliver it?
Your Blog
YouTube
Dropbox account (2 GB)
Google account (15 GB)
PLAEA-TV
https://aea8.eduvision.tv
This PowerPoint is on my blog
“From The Video Suite”
http://videosuite.blogspot.com
Twitter: EdZimmerle
Contact info:
• Ed Zimmerle
• Pocahontas Prairie Lakes AEA office
• ezimmerle@plaea.org
• http://videosuite.blogspot.com/
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Video Production 101

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Ed Zimmerle of Prairie Lakes AEA gave this presentation at the Iowa Bloggers Conference at Iowa Central Community College in Fort Dodge, Iowa. March 19, 2016.

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Video Production 101

  1. 1. Video Production 101
  2. 2. Today’s technology • Phone • Still camera • Video camera • Voice recorder • Music playback • Web browser • Instant messaging • And even more
  3. 3. If we carried the same technology when we were young…
  4. 4. 1971…the Promise
  5. 5. 2016…the Reality
  6. 6. We can use media to reach people where they live Using original media productions for… • Training/instructional videos • Sharing information • Project based learning • Student productions • Everyone has a story
  7. 7. Many different platforms for shooting, editing & delivering video Shooting: Flip camera, iPad, iPhone, Android phone, removable memory camcorder, DSLR Editing: iMovie, Movie Maker, Adobe Premiere Elements, FCP Delivery: Online, DVD, USB drive
  8. 8. Common denominators? Planning before you shoot Shooting techniques Editing techniques Delivery devices, both physical and in the cloud
  9. 9. Workflow Planning to Shooting to Editing to Delivery
  10. 10. Two kinds of projects Recording an event Scripted video
  11. 11. Two kinds of projects Recording an event (live shoot) 1. You have one chance to capture what happens 2. No retakes 3. No control over the event if a phone rings or a baby cries 4. You point and shoot and hope for the best
  12. 12. Two kinds of projects Scripted video 1. You have control. 2. You plan it, script it, shoot it, edit it 3. Do retakes if needed. 4. Shoot out of order if needed. 5. Give direction to talent if needed 6. Use teleprompter if needed (cueprompter.com)
  13. 13. Two kinds of projects Planning is essential for both! 1. The finished product is determined by your planning. Do not “shoot first and ask questions later” 2. Is video the best way to share this information? 3. What pictures & sound will tell your story?
  14. 14. Planning for a live shoot 1. What is the event? 2. How long is the event? 3. Where should you place the camera? Get closer 4. Charge the batteries 5. Clear the memory card 6. Find a tripod 7. Watch the lighting 8. Frame the shot. Rule of thirds
  15. 15. Planning for a scripted shoot 1. What is the video about? 2. Three things you want audience to remember? 3. Who is target audience? 4. How will you tell your story? 5. When is it due? 6. How much will it cost? 7. Deadline and budget determine how complex the project will be. 8. Write a script
  16. 16. 1. What is the video about? 2. Three things you want audience to remember? 3. Who is target audience? 4. How will you tell your story? 5. When is it due? 6. How much will it cost? 7. Deadline and budget determine how complex the project will be. 8. Write a script
  17. 17. Composition - Rule of thirds Tic-Tac-Toe • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
  18. 18. Composition - Rule of thirds • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
  19. 19. Composition - Rule of thirds • 1/3 of the frame should be above the eyes. • 1/3 of the frame should be face and shoulders. • 1/3 of the frame should be lower torso.
  20. 20. Pre & Post Roll 1. Start shooting early 2. Stop shooting a few seconds after the event ends 3. And by the way, shoot horizontal (landscape) and not vertical (portrait)
  21. 21. Vertical Video Syndrome
  22. 22. Vertical Video Syndrome
  23. 23. Tripods Tabletop tripod Manfrotto 294 Tripod with 128 RC Fluid Head
  24. 24. Microphones Blue Yeti USB mic Shure Lav mic RODE VideoMic
  25. 25. Cameras Smartphone iPad (with Makayama iPad mount kit) JVC HM-150U
  26. 26. Editing Software For Windows For Mac
  27. 27. Teleprompter www.cueprompter.com
  28. 28. Teleprompter
  29. 29. Gear Forget about expensive gear and “bigger is better.” Instead, focus on telling a story, getting your shots, composition, and being unique.
  30. 30. DIY Smartphone Stands
  31. 31. DIY Smartphone Stands
  32. 32. Workflow Camera to Video Editor to Delivery Device
  33. 33. What can you do in editing? Put several clips together Trim footage off beginning and end of clips Add transitions Add titles Turn volume up or down Multiple video and audio tracks
  34. 34. What CAN’T you do in editing? Fix out of focus shot Fix bad lighting Remove camera motion Remove background noise To make a good finished video, start with good raw footage
  35. 35. DEMO
  36. 36. Workflow Camera to Video Editor to Delivery Device
  37. 37. Not planning for a way to deliver your project is like…
  38. 38. Where will you deliver it? Your Blog YouTube Dropbox account (2 GB) Google account (15 GB)
  39. 39. PLAEA-TV https://aea8.eduvision.tv
  40. 40. This PowerPoint is on my blog “From The Video Suite” http://videosuite.blogspot.com Twitter: EdZimmerle
  41. 41. Contact info: • Ed Zimmerle • Pocahontas Prairie Lakes AEA office • ezimmerle@plaea.org • http://videosuite.blogspot.com/

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