Video Workshop March 2022
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One-day video workshop at Drake University in Des Moines.
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Video Workshop March 2022
- 1. SMARTPHONE VIDEO WORKSHOP CHRIS SNIDER • LEARN.CHRISSNIDERDESIGN.COM @chrissnider @csnider
- 2. HELLo. I’m Chris snider • Associate professor in Drake University’s School of Journalism and Mass Communication • Teach classes on video, audio, social media, design, storytelling and web design • Also teach a variety of classes on those topics in our Online Master of Arts in Communication program
- 3. • I’m passionate about how businesses can use social media and digital media • Formerly editor at Juice Magazine and the Des Moines Register • Continue to run social media accounts and build websites for clients and several related to Drake University
- 4. INTRODUCTIONS • Name • Where you work / What you do • Your experience with shooting and editing video • What you hope to do with the skills you gain in this workshop
- 5. Raise your hand if you’ve NEVER mad e a vide o
- 6. We’ve all made videos before I t ’ s 2022 That doesn’t mean we’ve maDe good ones
- 7. Video is more popular and more in-demand than ever The problem is… most people don’t know how to make quality video But you can do it with only a smartphone.
- 9. How to make great videos…
- 10. 1. Keep the visuals changing
- 11. Shoot in shots • Don’t shoot in one continuous movement or hold one shot for too long • Shoot a series of unique shots and put them together to tell the story • This is a terrible video (with millions of views)…
- 13. If things get static, the story dies.
- 14. How long is each shot on the screen? https://www.youtube.com/watch?v=faO4WuUPLoo
- 15. Move, point, shoot, stop. Move, point, shoot, stop. Move, point, shoot, stop. • Frame your shot, then press record until it gets boring. • Then stop and move on to the next one. • Shoot more than you think you’ll need (you don’t have to use it all)
- 17. Camera movement… • Pan - move the camera horizontally • Tilt - move the camera vertically • Zoom - move toward/away from to subject • Always begin and end stable
- 18. … avoid camera movement • Any sort of camera movement is advanced technique • Hold the camera still and let the movement happen inside your composed shot
- 20. When to use camera movement • When there is no action on the screen, some slow movement may be necessary to keep the viewer engaged • Pan and tilt can be used to reveal elements and make the viewer feel like part of the action
- 21. 2. ComposE your shots
- 22. COMPOSE YOUR SHOTS • Take charge and properly set up the shot. • Pay attention to backgrounds. • Don’t be afraid to rearrange the furniture (in non-documentary situations).
- 23. RULE OF THIRDS Source: http://ecvphoto.weebly.com/the-art-of-composition.html
- 26. FOREGROUND/BACKGROUND Image by Georgie Pauwels. Used with Creative Commons Attribution.
- 27. <— Framing <— Rule of thirds Foreground/Background —>
- 28. 3. Shoot wide, medium & Close-Up
- 29. wide, medium and cLose Wide: Where Medium: Who Close: What
- 30. On Schitt’s Creek, every scene starts with an exterior shot.
- 31. <— Wide Medium —> <— Close-up —>
- 32. This video is trying to tell me where, who and what in one shot. It’s too much. How might this have been done differently with multiple shots?
- 33. Go to Facebook or Instagram and look at the fi rst video you see from a brand How are they doing? • Shooting in shots • Avoiding camera movement • Composing shots (rule of thirds, framing, leading lines, foreground/background) • Shooting wide, medium close-up
- 34. Let’s shoot, Part 1 • Shoot at least fi ve shots of someone doing an action (using a prop, walking around campus or ????) • Include wide, medium and close-up shots • Hold the camera steady • Compose shots - rule of thirds, framing, leading lines, foreground/background Shooting in shots
- 36. Editing in videoshop • Open Videoshop • Import your clips
- 37. A visual timeline representation of your video Indicators about effects, titles, music, sounds Preview area - shows video clips as they are playing Tools you can use as you edit Library of clips you’re working with. Press, hold, and drag a clip to re-arrange your clips in your timeline.
- 38. • Trim ends • Cut from middle • Split into two clips
- 40. Add music from your phone, tracks in Videoshop or add sound effects
- 42. Play around with stickers and transitions
- 43. Save your video when done
- 46. Shoot in sequences • Think in terms of scenes • For each scene, follow the action, shoot wide, medium and close-up • Reconstruct the event so it appears to happen in real time. Look for things that repeat (so you can shoot more than once). Or have your subject repeat them (if possible)
- 48. Zoom with your feet, not with your lens • Shoot at your camera’s widest setting for stability • 10x zoom = 10x shakiness • Can be uncomfortable to get in close, but it’s our best option
- 49. Two things that work on video Motion Emotion
- 50. Storyboard, then shoot • It’s important to think through all of your shots ahead of time. • Easiest way is to storyboard what you will shoot.
- 51. Use Pattern interrupts Pattern Interrupts are elements in your video that are di ff erent than the rest of your video (they literally "interrupt" the “pattern"). Pattern Interrupts can be: • On-screen graphics • Animations • New background or setting • B roll shots • Di ff erent camera angles • Sound e ff ects
- 53. Lunch break
- 54. NEXT VIDEO: How to combine video with quality audio
- 55. –Dirck Halstead, DigitalJournalist.org “If you close your eyes while watching a news program like 60 Minutes, you will fi nd that you can absorb the story with no problem. The images enhance the story, but it is the sound that is vital to understanding.”
- 56. • When it comes to video and multimedia, sound is the most important element. • Sound has the power to make a good project into an extraordinary piece of work, but also to undermine and even ruin the strongest of stories.
- 57. Types of sound • Your sound may consist of a mix of: • Standups • Interviews • Voiceover • Natural sound • Music • Sound e ff ects
- 58. Types of microphones to record • Handheld: Dynamic mics won’t need a battery or phantom power – you can just plug them in and start recording. • Shotgun: Use batteries and pick up more sounds from a greater distance and can cancel out other noises. • Lavalier: Picks up voice of the subject while blending in some of the environment.
- 59. Some sound rules • When placing the mic for an interview, closer is better • Wear headphones to hear any sound issues • Continue to record important sound even if the picture is poor. You can always split the audio and video later • Avoid locations with bad acoustics. • Avoid distracting background noises (busy areas, heavy machinery, lawnmowers, etc.)
- 60. FilMicPro
- 61. Hardwar e FOR BETTER smartphone VIDEO
- 62. Smartphone video has four main weaknesses Hard to keep phone stable (stabilization does get better every year) Lack of quality audio when too far from camera Not great in low-light situations Limited zoom options (also getting better)
- 64. Promaster tripod - $70 Manfrotto tabletop tripod - $20 DJI Osmo Mobile - $130
- 65. Joby Griptight - $20 Shoulderpod - $30 Square Jelly fi sh - $20 Ulanzi smartphone rig - $13 Vastar tripod mount - $6
- 66. iRig Mic - $60 Rode Reporter mic and i-XLR - $280 iRig + XLR cable + mic - $70-170 Generic lavalier - $12 Sennheiser ClipMic digital - $200
- 67. Two for $80
- 68. Interviews
- 69. Interview setup • Find a good location. • Good: room with padded couches and thick drapes • Bad: kitchen, large hallway, gymnasium • Do you hear any background noises that will be distracting when played back? Refrigerator running, clock ticking, etc.
- 70. Microphone placemenT • Ideally as close to the subject’s lips as possible to capture their rich voice but less of the room • Microphone below the mouth as opposed to in-front of to avoid recording breathing sound • Use a windscreen if recording outside
- 71. Video logistics • Try to put the subject in their natural environment • Keep the background simple • Avoid putting subjects in front of windows or you will have lighting issues • Who is someone you could interview for a story? What location would make sense for the interview?
- 72. Camera height even with subject’s eyes Not much empty space above head Include head and shoulders and not much else Face slightly to one side of the shot and looking opposite way Leave a little room below face for adding their name
- 74. Two shot: Center reporter and interviewee on the screen.
- 75. Let’s shoot and edit, part 2 • What we’re focusing on • Quality audio - one interview of 20+ seconds • Variety of shots - B-roll • Shooting in sequences - can you create a 2-shot sequence? • Tripod for steady video Interview with b-roll Topic: Weather story OR Historic Meredith Hall OR ?????
- 76. Click impose to add cutaway shot • You’ll need to size up the video (use 2 fi ngers) to completely cover the interview • Just watch the ad to get this feature for free
- 79. ANDROID AND IPHONE EDITING: VIDEOSHOP • Free ($24/year for all tools) • Quickly turns multiple clips into one video, add music, text and more
- 80. A BETTER VIDEO APP: FILMICPRO • $15 for iOS and Android • Professional video tools such as smooth zooming, lock focus, lock exposure, sound monitoring.
- 81. • $15/year for pro features (iOS and Android) • Video editing, fi lters and e ff ects, music, stickers, text CHANGE SIZE OF VIDEO: INSHOT
- 82. • iPhone - free • Shoot with front and back camera at the same ti me • Capture two di ff erent focal lengths at the same ti me DOUBLETAKE
- 83. • iPhone and Android - free • Edi ti ng app with features including transi ti ons, e ff ects, fi lters and music • Great op ti on for shoo ti ng and edi ti ng Stories, Reels and TikTok videos. VITA
- 84. • iPhone - free for limited version - $40/year for full version • Create mo ti on graphics for social media MOJO
- 85. Let’s shoot and edit, part 3 • What we’re focusing on • Storyboard • Quality audio • Variety of shots • Tripod for steady video 5 shots about you
- 86. QUESTIONS? Follow Chris: twitter: @chrissnider Instagram: @csnider chrissniderdesign.com