Running SAP business applications on the AWS Cloud can open up tremendous agility in IT organizations. Many businesses have been able to take advantage of the speed, flexibility, and low barriers to experimentation offered over traditional architectures. However, the process in discovering the value of running SAP on the AWS Cloud and implementing a strategy to migrate your SAP applications is one that needs careful evaluation. This presentation will walk you thru that journey and show you how other well-known enterprises have begun to move SAP workloads to the AWS Cloud, and have seen hundreds of thousands of dollars in cost savings.

1. ©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
SAP on AWS
Journey to the Cloud
December 14, 2015 | Scottsdale, AZ

2. THE AWS DIFFERENCE

3. What sets AWS apart?
Building and managing cloud since 2006
40+ services to support any cloud workload
History of rapid, customer-driven releases
11 regions, 30 availability zones, 53 edge locations
49 proactive price reductions to date
Thousands of SIs and ISVs; 2,100+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem
*as of July 31, 2014

4. Experience with Operational Reliability
• We have spent over a decade building the world’s most reliable, secure, scalable,
and cost-effective infrastructure.
• Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a
durability of 99.999999999%.
• Availability Zones exist on isolated fault lines, flood plains, and electrical grids to
substantially reduce the chance of simultaneous failure.
• The AWS Service Health Dashboard provides 24/7 visibility in the real-time
operational status of all services around the globe.
We are driven to remove any all causes of failure.
Our goal is to make our operational performance indistinguishable from perfect.

5. Experience with Cloud Security
“Based on our experience, I believe that we can be even more secure in the
AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL
AWS provides the same, familiar approaches to security that companies have
been using for decades with increased visibility, control, and auditability.
Visibility
View your entire
infrastructure
with a click
Deep insight with
AWS CloudTrail
Control
You have sole
authority on where
data is stored
Shared
responsibility model
Auditability
3rd party validation
SOC 1 / SOC 2 / SOC 3
SSAE 16 / ISAE 3402
PCI DSS Level 1
DIACAP & FISMA
ISO 27001 / 9001 / 13485
ISO/TS 16949
FedRAMP (SM)
FISMA
HIPAA
ITAR
MPAA
CSA
FIPS 140-2

6. More functionality than any other infrastructure
provider
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace

7. Not just the expansive services…
Much deeper features
General Purpose (M3)
Compute Optimized (C3)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (HS1)
IO Optimized (I2)
Low cost, burst-able
performance (T2)
Customer-provided keys
Snapshot sharing
PCI and FedRAMP
compliance
Cross-region backup
Data
Warehouse
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
Relational
Databases
Glacier
EBS
Magnetic
General Purpose SSD
PIOPS SSD
EFS
StorageCompute

8. Amazon S3
Amazon SQS
Amazon EC2
Amazon Simple DB
Amazon EBS
Amazon
CloudFront
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon SNS
Amazon IAM
Amazon Route 53
Amazon SES
AWS Elastic Beanstalk
AWS CloudFormation
Amazon Elasticache
AWS Direct Connect
AWS GovCloud
AWS Storage Gateway
Amazon DynamoDB
Amazon CloudSearch
Amazon SWF
Amazon Glacier
Amazon Redshift
AWS Data Pipeline
Amazon Elastic Transcoder
AWS OpsWorks
Amazon CloudHSM
Amazon AppStream
Amazon CloudTrail
Amazon WorkSpaces
Amazon Kinesis
Amazon ECS
Amazon Lambda
Amazon Config
AWS CodeDeploy
Amazon RDS for Aurora
AWS KMS
Amazon Cognito
Amazon WorkDocs
AWS Directory Service
Amazon Mobile Analytics
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Amazon WorkMail
AWS’ History of Innovation
AWS has been continually expanding its services to support virtually any cloud
workload, and it now has more than 40 services.
April 9, 2015
Amazon EFS
Amazon Machine
Learning

9. 2011
82
159
2012
280
2013
516
2014
AWS’ Rapid Pace of Innovation
In the last five years, AWS launched 1,203 new features and/or services for a total of 1,376 since
inception in 2006.
2015
+275 (As of May 31st)
July 15, 2015

10. Global Footprint
Over 1 million active customers across
190 countries
1,700 government agencies, 4,500
education institutions and more than
17,000 nonprofits
11 regions
30 availability zones
53 edge locations
Everyday, AWS adds enough new server capacity to support
Amazon.com when it was a $7 billion global enterprise.

11. Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should
be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does
not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

12. Pricing Philosophy
High volume / low margin businesses are in our core DNA
Trade CapEX for
variable expense
Our economies of
scale provide us
with lower costs
49 price
reductions
since 2006
Pricing model
choice to support
variable and
stable workloads
On-demand
Reserved
Spot
Save more money
as you grow bigger
Tiered pricing
Volume discounts
Custom pricing

13. Amazon
ElasticCache
reduces prices for
cache nodes by an
average of 34%
March 26, 2014
34% Amazon S3 reduces
prices for Standard and
Reduced Redundancy
Storage, by an average
of 51%
March 26, 2014
51%
We’ve announced price reductions 49* times since
our inception in 2006. Recent price drops included…
*as of July 31, 2014
Amazon Route 53
lowers prices for both
Standard Queries and
Latency Based
Routing Queries by
20%
July 31, 2014
20%

14. An Expansive Ecosystem
Thousands of SIs & Consultants and ISVs
22 Global Premier Tier partners
6 Enterprise-focused competencies
2,700+ products available for 1-click
deployment across 23 distinct product
categories

15. SAP ON AWS DRIVING SUCCESS

16. AWS / SAP Alliance
SAP has been an AWS customer
since 2008
AWS has been an SAP Global Technology
Partner since early 2011
AWS has worked closely with SAP to certify SAP
solutions for production deployment on AWS

17. SAP & AWS Relationship – Key
Milestones
CustomerAdoption
2008 2010 2012 2014
SAP as a Customer
S4/HANA
SAP IQ / ASE
SAP HANA Platform Edition
Afaria
SAP Business Suite
HANA One
HANA Developer Edition
SAP Cloud Appliance Library (CAL)
A1 / B1
RDS Solution
s
BOBJ
SAP HANA for
B1
BW on HANA
BW on HANA (4TB)

18. SAP on AWS
All SAP Business Suite and NetWeaver Applications
(FI, HR, BI/BW, SRM, Solman, SAP PO, etc)
Leverage Mult-AZ for Production Workloads
x86 Intel Processor based systems with
up to 32vCPUs x 244GIB RAM, SSD backed
storage for 10’s of thousands of IOPS
S3 Storage designed for 99.999999999 durability
“…VMS calculates that AWS offers savings
between of up to 71%.”1
Pricing, Sizing, Management and Operations
SAP Supported Platform
High Availability
High Performance
High Durability
Low Cost
Flexible
*as of July 31, 2014
1 http://aws.amazon.com/whitepapers/vms-sap-tco/

19. SAP Sizing on AWS versus traditional approach
0
20
40
60
80
100
120
140
160
Demand
Traditional
AWS
 CPU, memory,
IO performance
on demand
 CPU, memory,
IO performance
at current
prices
Traditional Planning Horizon
Planning Horizon on
AWS

20. AWS Innovation and SAP TCO
Example: SAP HANA
$-
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14
Price
On-Demand
1 YR Heavy
3 Year effective yearly
Initial Release(cr1)
New Instance Type (r3.8xlarge)
20-50% more Performance
EBS PIOPS
Price Reduction
Release of EBS GP2
51 % Cost Reduction in 1 year

21. SAP’s adoption evolution on AWS
POCs Point Solutions Mission Critical
Pre – Production
All-in

22. WHAT CUSTOMERS HAVE DONE ALREADY

23. Kellogg Uses AWS to Save $900,000 over 5 Years Over Using On-
premises Infrastructure
Kellogg produces breakfast foods for more than 180
companies worldwide, with annual revenue of almost $15 B.
Using AWS saves us
$900,000 in infrastructure
costs alone, and lets us run
dozens of simulations a day
so we can reduce trade
spend. It’s a win-win.
• Needed a better way to track and model promotional
costs (“trade spend”) to improve the bottom line—and
needed to be able to run more than 1 trade-spend
simulation/day
• Running SAP Accelerated Trade Promotion Planning
(TPM) – Powered by SAP HANA
• By using SAP HANA on AWS, Kellogg estimates it
will save $900,000 over 5 years versus traditional on-
premises infrastructure alternatives
• Increased business agility: Company can run dozens
of trade spend simulations each day, and decreases
deployment time by 30x
• Leveraged existing SAP HANA software license
investment on AWS
• Familiarity and Accessibility of the AWS platform
enabled engineers to easily apply their existing
knowledge and infrastructure skills
Stover McIlwain
Senior Director of IT Infrastructure Engineering
”
“

24. SAP Business Suite
Background
Hoya specializes in advanced optical technology and their finance
department was serving about 100 subsidiaries WW. Hoya began
looking for a cost effective, elastic and high performance
environment to support their business and their current “private”
cloud environment could not deliver this.
Additional Criteria:
 Security, SLA’s clearly defined, external audits in place, global
footprint , highly reliable infrastructure
The Implementation:
 Cloud provider Selection: 0.5 months
 DR environment set-up, test and run : 1 month
 Migration of production system: 48 hours
Customer Stated Benefits:
Speed and agility: rapid response to business requirements
including M&A
Cost: 50-60% cost reduction, but when Hoya considered TCO
they estimate about a 80-90% cost saving versus “private” cloud
 Saved 50-60% on a cost basis
 Estimated to save 80-90% on a TCO
basis
 Migrated production systems in 48
hours
 Entire process from going to market
for a cloud provider to full
production about less than two
months including testing and
migration

25. SAP is an AWS customer
Cloud Usage at SAP
SCN - posted by Frank Stienhans on Sep 30, 2011
“More and more I hear that the significant
infrastructure cost saving is actually less
interesting compared to the empowerment of
our user base. Counting minutes instead of
weeks.”
Training in the cloud – feedback from a great year
SCN - posted by Bruno Ranchy on Dec. 14, 2011
“Beyond the flexibility that the cloud provides, there’s another
great asset that has had a tremendous impact on the
attendees: performance! We consistently received great
comments from the attendees on the performance of the
systems.
Example class:
BPC NW 10.0 Mega Elite Training
 130 students each had their own dedicated BPC
system on AWS
 130 systems launched with a single mouse click
from one AMI (template)
 Instances only online from 7:00 AM – 7:00 PM to
save cost (automated via EC2 API)

26. SAP Leverages AWS to Tests HANA Scalability
 111 SAP HANA Instances
(1,776 CPU Cores)
 8M Rows loaded per second
(60 Billion Total)
 220ms single node query
(600 Million Rows)
 330ms for federated query
(60 Billion rows)
 Throughput of 3 million queries
per hour
Additional Details: http://bit.ly/scale-hana-aws

27. Seaco Global Uses AWS to Improve SAP Application Performance
• Needed a faster solution to host its SAP applications
• Moved its previously hosted datacenter solution to
AWS
• Improved the performance of its SAP applications by
nearly 90%
• Saved more than 50% in IT infrastructure and
maintenance costs.
• Reduced its monthly billing-process time by 75%
Lemongrass Consulting helps SAP-centric
organizations transform the workplace through
mobile- and cloud-based implementations.
Our performance of SAP on AWS
is off the scale. We reduced our
monthly billing cycle from four days
to one day and have significantly
reduced our overall annual IT
costs.Carlos Galiano
Chief Information Officer, Seaco Global Ltd.
”
“
Seaco Global Ltd. is the world’s largest sea container
leasing company with assets in excess of $6 billion.

28. WHAT CUSTOMERS ARE
CURRENTLY DOING

29. Business Suite
Business Suite on HANA BW on HANA
SAP Hybris
S/4 HANA
SAP CRM on HANA
Business One
SAP Customers’ deployments on AWS now!

30. SAP leverages much more than just compute and stora

31. Backup Recovery
Deploy
AWS
Leverage
Faster
Cost Efficient
AWS Enables SAP Customers to

32. Accelerating your business..
Traditional Buying cycles
Buying cycle leveraging AWS
Licenses
Implementation
Services
Infrastructure
Project Starts
t = hours..
t = 3 to 8 weekst = x
Buy Cycle 1 Buy Cycle 2
Licenses
Implementatio
n Services
Infrastructure
ONE Buy Cycle
Project Starts
t = month(s)?

33. The Upside of Scale
Test 1 Test 2 Test 3 Test 4 Test 5 Test 6 Test 7 Test 8
Example: SAP SPS Update Cycle On Premise
TestSystems

34. The Upside of Scale in AWS
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
Test 7
Test 8
Test 9
Test 10
TestSystems
 Test More
 Innovate More
 Increase Stability
 Release Faster
Example: SAP SPS Update Cycle on AWS
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
Test 7
Test 8
Test 9
Test 10
Test
Cycle
X
Test
Cycle
X+1

35. Uptime SLAs (Customer Example)
Class LOW MEDIUM HIGH PREMIUM
System availability
(planned maintenance
excluded)
97,0% per year 98,5% per year 99,6% per year 99,8% per year
Point-In-Time Recovery of
DB
yes yes yes yes
Storage
(Recovery options)
3 weeks 3 weeks 3 weeks 3 weeks
Restore/Recovery Data
Transfer
each
1 TB DB 20 hours
10 GB RL 1 hour
each
1 TB DB 10 hours
20 GB RL 1 hour
each
1 TB DB 2,5 hours
50 GB RL 1 hour
each
1 TB DB 2,5 hours
50 GB RL 1 hour
Max Downtime / Incident
HA
22h 11h 5.5h 3h
RTO
DR
28d
A: 28d
B: 7d
3d 4h
RPO 2d 2d 1d ~ 0Now: 1 TB from/to S3  ~ 1 hour

36. SAP 3-Tier DEV / TEST Landscape
Amazon S3
Region
CloudWatchAvailabilityZone
Security
Group
VPC
Subnet
SecurityGroup
VPC
Subnet
Corporate
Network
AvailabilityZone
PrimarySecondary
Primary
AD/DNS
Router
DB
IAM
Role
IAM
SAP
Web
Dispatcher
SAP
ABAP
AS
SAP
JAVA
AS
SAP
Central
Services
Amazon
Route 53
Customer
Router
AWS
CloudFormation
HIGH

37. SAP HANA Active/Passive Multi-AZ HA in AWS
SAP
HANA
goes
down
SAP
HANA
Data
Backup
(Daily)
SAP
HANA
Log
Backup
AWS S3
RPO:
1..15 minutes
SAP HANA
Replacement
• Provisioning
• Patching
• Backup/Log
• Ini Files
DNSSwitch
Root Cause Analysis
Production System
(Single- or Multi-Host)
Replacement System = New Production
RTO: human reaction +
60 minutes automation
SanityCheckandHumanReactionTime
R.I.P.
AWS Utility Bill: ~ Cost Neutral
(Gray color for temporary additional spend)
VPC IAM EC2 S3 Cloud
Watch
Route
53
AWS
Mgmt
Console
SNS
HIGH

38. SAP HA Active / Passive
1. Measure RPO & RTO in minutes
2. SAP HA on AWS can be cost neutral
3. Disaster Recovery
HA Active / Passive
+ AWS S3 Cross Region Backup Replication
+ AWS Route 53 Multi-VPC Assignment
= DR Active / Passive

39. SAP HANA Active/Active Multi-AZ HA in AWS
SAP
HANA
goes
down
AWS S3
RPO: ~ 0
Root Cause Analysis
Production Site A
Production Site B
RTO: 1..5 minutes Detection Time +
~ 5 minutes Failover (Automated)
Detection
R.I.P.
AWS Utility Bill: ~ 2 x
VPC IAM EC2 S3 Cloud
Watch
Route
53
AWS
Mgmt
Console
SNS
SAP HANA Sync
System Replication
Active and
Hosts in Sync
DNSSwitch+SAPHANATakeover
Production Site C
SAP HANA Sync
System Replication
Active and
Hosts in Sync

40. SAP HA Active / Active
1. Do not fail back to something that failed once.
2. Analyze the error and terminate the faulty System.
1. Disaster Recovery
HA Active / Active
+ SAP HANA ASYNC System Replication
+ AWS S3 Cross Region Backup Replication
+ AWS Route 53 Multi-VPC Assignment
= DR Active / Active

41. Interesting Data Points on AWS speed and
agility for SAP
Change your SAP sizing in < 1 hour
Perform Hardware Refresh in < 1 hour
SAP HANA (AWS Professional Services)
• New Certified System = 18 minutes
• Scaling out SAP System = 6 minutes
SAP Business Suite (AWS Professional Services)
• New Certified System = 70 minutes + DB Restore

42.  SAP Implementation  AWS Onboarding  SAP OS/DB Migrations
 SAP POCs  SAP Sizing  Architecture Planning
 SAP Evaluations  Performance Tuning  SAP High Availability
 SAP Hosting  Backup & Recovery  Account Management
 Disaster Recovery  DB Administration  SAP BASIS
 24/7 Help Desk  OS Admin & Patching  SAP Upgrades
APN SAP partners provide a variety of SAP
specific services on top of the AWS platform
Consulting Services:
Managed Services:
AWS Partner Network: SAP Partners

43. The Journey Brings Fast Learning & Early Wins
Exploring Interfacing Integrated Full
POC &
Sandbox
DEV &
TEST
Green Field,
App Migration &
Disaster Recovery
DC Migration

44. The Journey Requires Speed with Control
Exploring Interfacing Integrated Full
Results
WHEN do what?
WHO to engage?
WHY invest?
WHAT solutions?
HOW to get there?

45. NEW YORK