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Andy Jassy Keynote Sydney Customer Appreciation Day

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Andy Jassy's Keynote for Customer Appreciation Day, Sydney November 13th 2013.

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Andy Jassy Keynote Sydney Customer Appreciation Day

  1. 1. The  New  World  of  IT    Andy  Jassy    Senior  Vice  President  Amazon  Web  Services  
  2. 2. Amazon’s Three Businesses Consumer Business Seller Technology (retail) Business Infrastructure Platform (Cloud Computing) Cloud computing Tens of millions of active Sell on Amazon websites Infrastructure that enables customer accounts businesses and developers Use Amazon technology to more easily build their for your own retail technology applications website Eight countries: US, UK, Germany, Japan, Leverage Amazon’s Hundreds of thousands of France, Canada, China, massive fulfillment center active customers in over Italy network 190 countries
  3. 3. How did Amazon Get into Cloud Computing?   ?
  4. 4. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade
  5. 5. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure
  6. 6. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure !   Internal need for centralized, scalable deployment environment for applications
  7. 7. How did Amazon Get into Cloud Computing?   !   We’d been working on it for over a decade !   Development of a platform to enable sellers on the Amazon global infrastructure !   Internal need for centralized, scalable deployment environment for applications !   Early forays into web services proved developers were hungry for more
  8. 8. Led to Pursuing a Broader Mission   Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud”
  9. 9. AWS Platform Overview Deployment & Administration App ServicesCompute Storage Database Networking AWS Global Infrastructure
  10. 10. AWS Global Infrastructure Secure, redundant Cloud infrastructure for global companies and global apps Regions Deployment & Administration Availability Zones App Services Compute Storage Database Networking Edge Locations AWS Global Infrastructure
  11. 11. AWS Networking Services Extend your enterprise infrastructure to the AWS Cloud Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS Deployment & Administration AWS Direct Connect Private, Dedicated Connection to AWS App Services Compute Storage Database Amazon Route 53 Networking Scalable Domain Name Service AWS Global Infrastructure
  12. 12. Compute Services Scalable Linux and Windows compute services Amazon EC2 Virtual Servers in the AWS Cloud Deployment & Administration Auto Scaling App Services Rule-driven scaling service for EC2 Compute Storage Database Amazon Elastic Load Balancing Networking Virtual load balancers for EC2 AWS Global Infrastructure
  13. 13. Storage Services Scalable and Durable High Performance Cloud Storage Amazon S3 Redundant, High-Scale Object Store Amazon Elastic Block Store Persistent block storage for EC2 Deployment & Administration App Services AWS Storage Gateway Compute Storage Database Seamless backup of enterprise data to S3 Networking AWS Glacier AWS Global Infrastructure Extremely low cost archive
  14. 14. Database Services Scalable and Durable High Performance Cloud Storage Amazon DynamoDB High Performance NoSQL Database Service Deployment & Administration Amazon RDS Managed Oracle, MySQL  and     App Services Microso:  SQL  server   Compute Storage Database Networking AWS Global Infrastructure
  15. 15. AWS App Services Highly abstracted services Amazon CloudFront that replace software for Global Content Delivery Service commonly needed application functionality Amazon CloudSearch Managed Search Service that Automatically Scales Amazon ElastiCache Deployment & Administration Managed Memecached service App Services Amazon Elastic MapReduce Big Data Analytics Service Compute Storage Database Amazon SWF Networking Simple Workflow Service AWS Global Infrastructure Amazon SNS Amazon SQS Amazon SES Notifications Queuing Email
  16. 16. Ecosystem App Services 3rd party highly abstracted services Security that replace software for commonly Services needed application functionality … and already run on AWS Log Analysis Services Deployment & Administration Developer Services App Services BI Compute Storage Database Services Networking Test Services AWS Global Infrastructure
  17. 17. Deployment & Administration AWS Ecosystem Services to provision, scale and AWS Management Console manage AWS resources Web-based management interface AWS IAM Identity & Access Management Amazon CloudWatch a Automated monitoring & alerts Deployment & Administration AWS CloudFormation App Services Automated AWS resource provisioning Compute Storage Database AWS Elastic Beanstalk Java, PHP, and .NET App deployment & management Networking AWS Global Infrastructure
  18. 18. What are Customer Running on AWS? Business Oracle,  SAP,  Microso:,  IBM   Line-­‐of-­‐Business  (LOB)  Apps   Applications Digital Media Distribution Web Gaming Applications Media Sharing Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Large Scale Batch Processing Computing Backup & Recovery Disaster Recovery Disaster Recovery & Archive Archive
  19. 19. Hundreds of Thousands of Customers in 190 Countries
  20. 20. Large Partner Ecosystem System  Integrators   Independent  So:ware  Vendors  
  21. 21. Amazon Scale: Over 1 Trillion Objects Stored 1  Trillion   905  Billion   762  Billion   Total  Number  of  Objects  Stored  in  Amazon  S3   262  Billion   102  Billion   14  Billion   40  Billion   2.9  Billion   Q4  2006   Q4  2007   Q4  2008   Q4  2009   Q4  2010   Q4  2011   Q1  2012  
  22. 22. Each day AWS adds the equivalent servercapacity to power Amazon when it was a global, $5.2B enterprise (circa 2003)
  23. 23. AWS Pace of Innovation   150+   82New  Service  Announcements   Including: &  Updates   61   Including: 6 new Direct Connect Sites AWS Sao Paulo Region DynamoDB Including: AWS Oregon Region RDS in VPC Amazon SNS Elastic Beanstalk (Beta) AWS Trusted Advisor 48   Amazon CloudFront AWS CloudFormation CloudFormation in VPC Amazon Route 53 Amazon RDS for Oracle AWS Storage Gateway Including: S3 Bucket Policies AWS Direct Connect Amazon Glacier Amazon RDS RDS Multi-AZ Support AWS GovCloud (US) Amazon CloudSearch 24   Amazon VPC RDS Reserved Databases Amazon ElastiCache AWS Marketplace Amazon EMR AWS Import/Export VPC Virtual Networking Red Hat Reserved Instances Including: EC2 Auto Scaling AWS IAM Beta CloudFront Live Streaming Multi-AZ Oracle RDS Amazon SimpleDB EC2 Reserved Instances AWS Singapore Region AWS Tokyo Region RDS SQL Server Amazon Cloudfront EC2 Elastic Load Balance Cluster Instances for EC2 SAP RDS on EC2 Multiple IPs in VPC Amazon EBS AWS Mngmt Console Amazon Linux AMI SAP BO on EC2 Provisioned IOPS EC2 Availability Zones Win Srv 2008 on EC2 Oracle Apps on EC2 Win Srv 2008 R2 on EC2 2008   2009   2010   2011   Est  2012    
  24. 24. Global Infrastructure for Global EnterprisesGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  25. 25. New  World  of  IT  
  26. 26. Old World:High Cap Ex
  27. 27. New World:Variable Expense
  28. 28. Old  World:    Charge  as  much  as  you  can  
  29. 29. New World: Low variable expenseOnly pay for what you use
  30. 30. Scale & Innovation … … Drive Costs Down Attract More Invest in Customers Infrastructure Improve 23  Price  ReducQons  ReducePrices Economies of Scale   Since  2006     Lowers Our Costs
  31. 31. Old  World:    Guess  on  capacity  needs  
  32. 32. New World: Scale seamlessly upShed capacity as you wish
  33. 33. Predicting Infrastructure Need is Difficult Actual Usage Compute Power Customer Dissatisfaction Predicted Usage Waste Time
  34. 34. Old  World:     Need  a  New  Server?    See  You  in  2  or  3  Months  
  35. 35. New World:Spin up hundreds, even thousands of servers in minutes
  36. 36. Example: Video App on AWS 5,000 Number of EC2 Instances 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
  37. 37. Old  World:     UndifferenQated  Heavy  LiYing   Large Capital Expenditures Underutilized IT Assets Patching Software Out of Datacenter SpaceScaling down as needed Slow IT Deployments Scaling up quickly Contract negotiation Managing  physical  growth  
  38. 38. New  World:    Focus  IT  resources  on  what  differenQates   your  business  
  39. 39. Old  World  Myth:    Cloud  CompuWng  =  VirtualizaWon  
  40. 40. Cloud Computing is More Than Just Virtualization Cloud On-Premise Computing Virtualization Convert CapEx into Variable Expense ü û Only  12%  Costsustomers  that  have  tried  ü build  a  “Private  Cloud”   Low Variable of  c to   û Pay Onlyhave  successfully  implemented  a  Self-­‐Service  Portal   for What You Use ü û  -­‐  Forrester         Easily Scale Up and Down ü û No infrastructure to Manage ü û Self-Service Infrastructure ü ?
  41. 41. Today,  We’re  Announcing  a   New  Region…  
  42. 42. Global Infrastructure for Global EnterprisesGovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  43. 43. Benefit of Using The Sydney Region!   The same AWS services and benefits Use the same services with all the same benefits as all other Regions!   Low latency Run your application closer to end users in Australia!   Data location Ensure your data is stored only in Australia
  44. 44. Over 10,000 AWS customers in Australia & New Zealand …
  45. 45. Strong Australia & New Zealand Partner Community  Advanced  Partner        Standard  Partner      
  46. 46. Some  Closing  Thoughts…  
  47. 47. Keys in Choosing a Cloud
  48. 48. Keys in Choosing a Cloud !   Experience !   Flexibility !   Scope of Functionality !   Pace of Innovation !   Global Footprint !   Lower Costs for Customers
  49. 49. In the fullness of time…
  50. 50. Thank  You!  

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