Amazon Web Services (AWS) provides on-demand computing resources and services in the cloud, with pay-as-you-go pricing. This session provides an overview and describes how using AWS resources instead of your own is like purchasing electricity from a power company instead of running your own generator. Using AWS resources provides many of the same benefits as a public utility: Capacity exactly matches your need, you pay only for what you use, economies of scale result in lower costs, and the service is provided by a vendor experienced in running large-scale networks. A high-level overview of AWS infrastructure (such as AWS Regions and Availability Zones) and AWS services is provided as part of this session. Speaker: Tom Whateley, Solutions Architect and Stephanie Zieno, Account Manager, Amazon Web Services

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Tom Whateley, Solutions Architect, Amazon Web Services
Joseph Abhayaratna , CTO, PSMA Australia
Introduction to AWS Cloud
Computing

2. How did amazon.com…

3. …get into cloud computing?

4. So what is Cloud Computing?
The on-demand delivery of IT resources via the Internet,
with pay-as-you-go pricing.

5. What sets AWS apart?
Building and managing cloud since 2006
70+ services to support virtually any cloud workload
History of rapid, customer-driven releases
13 regions, 35 availability zones, 56 edge locations
51 proactive price reductions to date
Tens of thousands of partners; 2,500+ Marketplace products
Experience
Service breadth & depth
Pace of innovation
Global footprint
Pricing philosophy
Ecosystem

6. Global Footprint
Over 1 million active customers per month
across 190 countries
2,300 government agencies
7,000 educational institutions
13 regions
35 availability zones +
4 more coming soon
56 edge locations
AWS is available today in the U.S., Brazil, Europe, Japan, Singapore, Australia,
and China. Additional regions in the UK, Canada, China, and Ohio are
expected to come online over the next 12 – 18 months.

7. Example AWS Region
AZ
AZ
AZ AZ AZ
Transit
Transit
• 1 of 13 AWS worldwide AWS regions
• Redundant paths to transit centers
• Transit centers connect to:
– Private links to other AWS Regions
– Private links to AWS Direct Connect customers
– Internet through peering & paid transit
• Metro-area DWDM links between AZs
• 82,864 fiber strands in region
• AZs <2 ms apart & usually <1 ms
• 25 Tbps peak inter-AZs traffic

8. Why Availability Zones?
Challenges with traditional asynchronous replication between
distant data centers
• Committing to an SSD order 1 to 2 ms
• But Sydney to Melbourne is 20 ms
• You can’t wait 20 ms to commit a transaction
Traditional failure, difficult decision:
• Failover & lose transactions, or
• Or don’t failover & lose availability
• Difficult choice
AZs for no-admin failover
• Sync works when < 2 ms
• Combine with regional replication for
very high availability (VHA)
20 ms

9. Region
Redundant tier-1
region-to-region
connectivity
Transit Centers connect:
• Private links to other regions
• Private links to Direct Connect customers
• Internet through peering & paid transit
AZs on separate flood plains
AZs fault separated (sub-stations)
AZs TYPICALLY <1 ms separation
25 Tbps peak inter-AZ traffic
3
AZa
AZc
AZbDC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
TC
TC

10. Example AWS Availability Zone
AZ
AZ
AZ AZ AZ
Transit
Transit
• 1 of 33 AZs worldwide
• Each AZ is 1 or more DCs
– No DC is in two AZs
– Some AZs have as many as 6 DCs
• All regions have 2 or more EC2 AZs
• DCs in AZ less than ¼ ms apart
– Don’t need inter-AZ independence
– Do require low latency & full B/W

11. Example AWS Data Center
• Single DC typically over 50,000 servers
& often over 80,000
– Larger DCs undesirable (blast radius)
• Up to 102 Tbps provisioned to a single
DC
• AWS custom network equipment:
– Multi-ODM sourced
– Amazon custom network protocol stack

12. Technical
& Business
Support
Hybrid
Architecture
Application Marketplace
Analytics
Application
Services
Mobile
Services
Development
& Operations
Internet of
Things
Enterprise
Applications
Security & Compliance
Core Services
Infrastructure

13. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks,
Archival, Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

14. Not just the expansive services…
much deeper features
Compute Storage
Block storage:
Magnetic
General purpose SSD
Provisioned IOPS
Object storage:
Life cycle management
Event triggers
Data locality control
Elastic File System
POSIX Compliant
Relational
databases
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Multi-AZ synchronous
replication
Read replica support
Auditing,
security &
compliance
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled
keys
General purpose (M4)
Compute optimized (C4)
GPU optimized (G2)
Storage optimized (D2)
IO optimized (I2)
Low-cost, burstable
performance (T2)
Memory Optimized (R3, X1)

15. Build everything on a constantly improving security baseline
GxP
ISO 13485
AS9100
ISO/TS 16949
AWS Foundation Services
Compute Storage Database Networking
AWS Global
Infrastructure Regions
Availability
Zones
Edge Locations
AWS is
responsible for
the security OF
the Cloud

16. AWS Foundation Services
Compute Storage Database Networking
AWS Global
Infrastructure Regions
Availability
Zones
Edge Locations
Client-side Data
Encryption
Server-side Data
Encryption
Network Traffic
Protection
Platform, Applications, Identity & Access Management
Operating System, Network, & Firewall Configuration
Customer applications & content
Customers
Customers have
their choice of
security
configurations IN
the Cloud
AWS is
responsible for
the security OF
the Cloud
Security is shared between AWS and its customers

17. Strengthen your security posture
Powerful native functionality and
tools at no additional charge
Over 30 global compliance
certifications and accreditations
Leverage security enhancements gleaned
from 1 M+ customer experiences
Benefit from AWS industry leading
security teams 24/7, 365 days a year
Security infrastructure built to
satisfy military, global banks, and other
high-sensitivity organizations
“We work closely with AWS to
develop a security model, which we
believe enables us to operate more
securely in the public cloud than we
can in our own data centers.”
Rob Alexander - CIO, Capital One

18. Access a deep set of cloud security tools
Encryption
AWS KMS AWS CloudHSM Server-side
encryption
Networking
Amazon VPC AWS WAF
Compliance
AWS ConfigAWS CloudTrailAWS Service
Catalog
Identity
AWS IAM Active
Directory
integration
SAML-based
federation

19. Gartner Magic Quadrant for
Cloud Infrastructure as a Service, Worldwide (May 2015)
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the
context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“AWS has a diverse customer base and
the broadest range of use cases,
including enterprise and mission-critical
applications. It is the overwhelming
market share leader, with over 10
times more cloud IaaS compute
capacity in use than the aggregate total
of the other 14 providers in this Magic
Quadrant.”

20. Application hosting considerations
@craw
0
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015 2016 2017 2018 2019 2020
Changing face of Enterprise IT
SaaS Public Cloud Private Cloud On Premise
Indicative Only
“By 2020, the distinction between public and private cloud disappears as self-built
private clouds become extinct #idcgrac” Crawford Del Prete; EVP, Products and
Chief Research Officer

21. Pricing Philosophy
High volume / low margin businesses are in our core DNA
Trade CapEX for
variable expense
Our economies of
scale provide us
with lower costs
51 price
reductions
since 2006
Pricing model
choice to support
variable and
stable workloads
On-demand
Reserved Instances
Spot
Save more money
as you grow bigger
Tiered pricing
Volume discounts
Custom pricing

22. An expansive ecosystem
Thousands of the world’s largest
technology and consulting companies
31 Global Premier Consulting partners
8 Enterprise-focused competencies
2,500+ products available for 1-click
deployment across 23 distinct product
categories
Customers run over 70 M hours of
software per month

23. AWS Cloud
Eliminate costly technical debt and reallocate resources
so you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by
merging startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance
and availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.”
Jim Fowler – CIO, General Electric

24. Joseph Abhayaratna
CTO

26. It’s an ecosystem

27. Our datasets
G-NAF
Administrative
Boundaries
CadLite
Features of
Interest
Transport &
Topography
Land Tenure
Postcode
Boundaries

28. NAMF Web
Services (NWS)
Address Verification
Find Address by
Attribute
Batch Address
Verification
G-NAF
G-NAF Live
Australia Post PAF
Web Feature
Services (WFS)
Find Containing
Find by Attribute
Administrative
Boundaries
CadLite
Other Datasets (eg.
ABS)
Web Map
Services (WMS)
CadHighlight

29. You’ve used our data
• … if you look at a map on a computer
• … if you use satnav
• ... if you order stuff on the internet

30. Today’s discussion
Why AWS
• Evolution, not
cost cutting
• Our technology
canvas
• Our challenge
PSMA’s use
cases
• Implementation
foundations
• Storage
• Web services
• Visualisation
Progress
• So far, so good

31. AWS Training & Certification
Intro Videos & Labs
Free videos and labs to
help you learn to work with
30+ AWS services –
in minutes!
Training Classes
In-person and online
courses to build
technical skills –
taught by accredited
AWS instructors
Online Labs
Practice working with
AWS services in live
environment –
Learn how related
services work together
AWS Certification
Validate technical skills
and expertise - identify
qualified IT talent or show
you are AWS cloud ready
Learn more: aws.amazon.com/training