AWS Summit 2013 | India - Running Enterprise Applications like SAP, Oracle and Microsoft on the AWS Cloud, Bikram Singh Bedi


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AWS offers a reliable and scalable cloud infrastructure platform that enables customers to run all types of business applications, from small departmental solutions to mission-critical applications that automate company-wide business processes. AWS is certified to run various ERP, CRM, collaboration, databases, messaging and content management software packages from top Independent Software Vendors (ISVs) like SAP, Oracle, Microsoft. Find out how you can run your business Applications from SAP, Oracle and Microsoft in an on-demand and flexible way on the cloud.

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AWS Summit 2013 | India - Running Enterprise Applications like SAP, Oracle and Microsoft on the AWS Cloud, Bikram Singh Bedi

  1. 1. Bikram Singh Bedi Running Enterprise Applications on AWS
  2. 2. Networking Compute Database ApplicationStorage Big Data–MapReduce NoSQL Search DNS Archive Data Warehouse IT As A Service CloudFront
  3. 3. Solving Problems for Organizations Around the World
  4. 4. Every Imaginable Use Case Free steak campaign Interactive TV ads Mars exploration ops Consumer social apps Securities trading Data archiving Financial markets analysis R&D analysis Marketing website SAP and SharePoint Gene sequencing Streaming webcasts Media streaming Consumer social apps Facebook app Big data analytics Website and media sharing Ticket pricing optimization Web and mobile apps Disaster Recovery Consumer social app Monte Carlo simulation
  5. 5. Some Indian Customers
  6. 6. Lower Costs “We achieved 50% cost savings for SAP dev & test environments.” Lionsgate “Customers can realize TCO savings as high as 60%.” Morgan Stanley Research Faster Time-to-Market Increase Agility “AWS brings business agility as we’re able to deploy services much more quickly.” Shell “AWS allows us to focus on innovation instead of managing servers.” Gol Airlines “It took us only 23 minutes to start and provision an Oracle DB.” Advanced Innovations “AWS brought average time-to-solution down from 23 hours to 20 minutes.” Bankinter Why AWS for Enterprise
  7. 7.        Experiment Often & Fail Quickly with Cloud     Cost of failure falls dramatically  People are free to try out new ideas  More risk taking, more innovation
  8. 8. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  9. 9. We Take Good Care of Our Customers Enterprise support Trusted Advisor Professional ServicesAccount Teams
  10. 10. How are Enterprises Using AWS
  11. 11. How Enterprises Are Using AWS Cloud for Development & Test Environments SAP Reduced deployment time from weeks to days Oracle enterprise applications Reduced dev & test environment cost SAP 70% reduction in operational cost
  12. 12. Build New Apps for the Cloud Faster to build Faceboo k App Global Web Sites Mobile Streamin g Social Games Consumer apps Less expensive to run Distributed architectures for high availability Easier to manage Facebook app Mobile streaming Financial record archiving Global website Social games Marketing campaigns
  13. 13. New Cloud Apps that Integrates with On-premises Systems On-premise data center AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Hybrid app
  14. 14. Storage Gateway Elastic Map Reduce RedShift Amazon S3 ... Corporate data center App 1 App 2 App N Use Cloud to Make On-Premise Apps Better Analytics Back-up
  15. 15. Big Data Analytics Export operational data to AWS for analytics processing Oracle databases Automated back-up to S3 with Oracle RMAN Use Cloud to Make On-premise Apps Better Big Data Analytics 50% cost reduction with 2X faster queries using Amazon Redshift Big Data Analytics Oracle Database Big Data Analytics
  16. 16. Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS Migrated 500 web properties in 5 months New product web sites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs versus 60 hrs 64% reduction in cost New product website in two days versus two weeks Saved 1-1.5 GBP
  17. 17. We Support a Wide Range of Technologies
  18. 18. SAP Business Suite SAP Business Objects SAP All-in-One SAP Rapid Deployment Solutions Oracle E-Business Suite Oracle Fusion Middleware Oracle DB 11g Oracle.. Microsoft SharePoint Server Microsoft SQL Server Microsoft Windows Server Apps IBM DB2 IBM Informix IBM WebSphere Popular Applications License Mobility Leveraging Existing Licenses
  19. 19. AWS Marketplace  An online store where customers can find, buy, and quickly deploy software that runs on AWS.  Partners can sell on the AWS Marketplace.
  20. 20. Oracle Software on AWS Oracle E-Business Suite JD Edwards EnterpriseOne PeopleSoft Applications JD Edwards World Oracle Fusion Applications Siebel InQuiraHyperion Primavera Agile PLM ATG Web Commerce Oracle SOA Suite Identity and Access Management Business Process Management Suite WebLogic Suite Master Data Management Suite OBIEE Business Activity Monitoring Business Rules WebCenter
  21. 21. Oracle Test Drive Program Siebel Enterprise Beacon Oracle E-business suite Apps Associate Oracle Business Intelligence Vlamis Oracle Data Guard Disaster Recovery Apps Associate Oracle Hyperion Planning Full 360 Peoplesoft Human Capital Management DLZP Group
  22. 22.  Full solution deployed in weeks not months.  Oracle EBS rollout reduced from 10 to 3 days.  Performance comparable to traditional on-premise.  Expensive and slow to build on- premise environments for enterprise applications.  Deployed Oracle E-Business Suite and Oracle RMAN on AWS.  Runs financial applications for Latin America entities on AWS.  Oracle deployment uses Amazon EC2, Amazon EBS, Amazon S3. Use of AWS Business Benefit 23
  23. 23.  Eliminated complexity of managing infrastructure.  No longer have to manage multiple vendors for our infrastructure needs.  Eliminated high costs for maintaining servers and only pay for storage and usage. Use of AWS Business Benefit 24  Traditional servers were no longer sufficient to keep pace with rapid growth.  Moved Oracle E-business and Oracle database to the AWS cloud.  Runs Amazon EC2 on Oracle Virtual Machine
  24. 24. AWS and SAP Alliance SAP has been an AWS customer since 2008 AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner Most SAP products are now certified for production deployment on AWS
  25. 25. How SAP Customers and Partners Use AWS Extend Existing IT Infrastructure Host Complete SAP Environments  Run SAP Test, training, demo, POC and sandbox systems  Host solutions like Afaria, SMP, BO BI  Migrate SAP Dev and QAS landscapes  Migrate SAP legacy systems  SAP document and data archiving  Temporary infrastructure for SAP upgrades and OS/DB migrations  DR site for on-premises SAP production environments  Start new SAP implementation  SAP partners host demo, training, POC and project systems
  26. 26. SAP Solutions Certified for Production on AWS  SAP Business Suite  SAP Business All-in-One  SAP Rapid Deployment Solutions  SAP BusinessObjects BI Solutions  SAP Afaria  SAP HANA One
  27. 27. SAP Licensing on AWS  Primary model for most SAP applications  Existing SAP licenses can be used on AWS Bring-Your-Own-License (BYOL) License included  SAP HANA One Business Edition - $0.99 p/hour  BOBJ BI 4.0 – w/5 user licenses  Trial / Developer Editions
  28. 28. SAP as a Customer AWS Cloud Usage @ SAP  Customer Demo and POC  Business ByDesign  BusinessOne  Training  Workshops  Development and Testing  SAP Carbon Impact OnDemand runs on AWS! SAP AWS footprint 30
  29. 29. Hybrid Deployment on AWS MADMEN Background  Lions Gate is a leading global entertainment company, based in the US. Challenges  Expanding infrastructure and costs  Increasing enterprise app workloads  Tighter time-to-market requirements  Needed ability to rapidly provision servers Solution  Performed POC to evaluate viability to host SAP systems  Successfully migrated DEV and QAS landscapes in days  Currently planning migration of PRD landscape  Saved $1m+ over 3 years (50% savings) “We are able to use AWS to reduce the time to deploy infrastructure from weeks to days or hours… we believe moving to AWS will save us about 50 percent versus traditional hosting facility.”
  30. 30. SAP Business All-in-One on AWS Background Merrifield Garden Center, one of the largest and most complete garden nurseries in the US, is using Business All- in-One on AWS to manage inventory, purchasing and accounts. Challenges  A new SAP Business All-In-One ERP customer  Limited IT resources  Needed a fully managed solution Solution  Outsourced SAP implement and operations to Protera Technologies  Use the AWS cloud as a utility computing environment  Leveraged multi-datacenter infrastructure at no additional cost “Our IT operations were simply not keeping pace with the rapid growth of business. Running our SAP Business All-in-One solution on AWS, provided dependable infrastructure and an affordable solution that enhanced security and flexibility to scale up and scale down during seasonal demand swings.” Bryan Moore IT Director at Merrifield Garden Center.
  31. 31. SAP BusinessObjects BI on AWS Background Emergency Medicine Business Intelligence (EMBI) provides HIPAA compliant analytic tools to hospital emergency departments to monitor productivity, utilization and patient care. Challenges  Limited IT resources  Need for greater scalability  Manage costs better from capital expenses to variable operating expenses. Solution  Used Microsoft SQL Server 2008 R2 Standard and SAP BusinessObjects.  Utilized SAP Business Objects “out-of–the-box” analytics dashboard and key performance metrics solution for every aspect of a hospital’s emergency department. “Deploying SAP Business Objects BI solutions on AWS, allows us to leverage industry-leading business intelligence tools to provide our customers web-based, on- demand, key performance metrics to manage their operations.This enables our emergency department clients to provide higher level of service to customers.” Scott Richards, CEO at EMBI
  32. 32. What is Available on AWS Eligible Server Applications Windows Server on AWS  SQL Server Standard Edition  SQL Server Enterprise Edition  SharePoint Server  Exchange Server  Dynamics CRM Server  Lync Server  Systems Center servers  Microsoft Windows Server® OS operating system is not included in License Mobility and continues to be provided as an EC2 instance  AWS will continue to offer SQL Standard instances • License Mobility instances must be assigned to an AWS Region hour time for a minimum of 90 days.
  33. 33.  US Government official website that provides easy access to data related to the Recovery Act for the reporting of potential fraud, waste and abuse. – Started as platform for development, testing and failover quickly moved to production – Increased security, faster performance and provisioning – Migration took 22 days – Expects to save $750k within the first year SW Apps  Microsoft: SharePoint 2010, SQL Server 2008, Forefront  System Center Operations Manager, Windows Server 2008  Esri: ArcGIS – Geo  SAP: BusinessObjects
  34. 34. We Want to Talk to You if…  You’re facing a tech refresh in the next year  You need to add capacity for growing workloads  You have a new application project – Customised or Packaged.  You plan to launch a technology driven business initiative  You’re considering outsourcing part or all of your IT environment  You’re outsourced and aren’t getting the results you want
  35. 35. Email:
  36. 36. A Customer’s Perspective Akhilesh Kataria Co-founder, Strata June 25, 2013
  37. 37. Who is Strata? • Founded in July 2009 • Is a neighborhood services company • Runs JustBooks: India’s largest neighborhood community library chain – 60+ neighborhoods across 11 cities • Launching EarDrums, a neighborhood community music studio • A team of technology & retail enthusiasts re-imagining neighborhood services
  38. 38. Key Figures • Libraries – Number of Libraries: 60+ – Timings: 10 am to 9 pm • Circulation – 5000+ Daily Circulation, – 6500+ Weekend Circulation – 10000+ Peak During Summer Holidays – 10% Online, 90% Offline • Technology Team – 5 Developers – 2 Customer Service – 1 IT Infrastructure Support – bi-weekly deployment AWS Cost Less than Rs 1000 /Month/Library
  39. 39. Our IT Landscape • Omni-Channel – Web-store – Kiosk & Point of Sale • Subscriptions, Orders & Inventory – Distributed, Multi-Franchisee • ERP – Finance & Control – Production Planning – Warehouse & Materials – Sales & Distribution • Misc. Functions – Payroll, TAM – Email, Collaboration – Analytics • Our Platform : R3 – Flex, RoR • SAP : ECC 6.0 – FICO, SD, MM, WM, PP, PS • SaaS Services – GreyTip – Google Apps – Bime Analytics – Zoho – & many more..
  40. 40. Movement to AWS • Mission Critical • R3 Platform • Benefits • Managed Services • Scalability • Full Stack • SAP ECC 6.0 • Benefits • Easy Provisioning • Pay Per Hour • BackUp’s From Day 1 • Secure/VPC Step 1 Step 2 Step 3 • Low Risk • Document Storage • Transactional Email • CDN • Dev/Test/Training/De mo Environments • Benefits • Easy Start • Pay Per Hour
  41. 41. Ongoing Benefits • Cost Effective – ERP servers run only during office hours, 5 days a week – Library services run only during library timings, 7 days a week – Reports & Analytics - On demand – Web channel - 24x7 • Scalable – Library services auto-scale with traffic patterns – ERP servers can be scaled up when needed • Reliable – Scripted back-up’s & transport • Managed services – Sensible Defaults – Easy Administration
  42. 42. Conclusion • AWS gives you access to an internet scale infrastructure • Managed services help improve reliability, reduce IT support costs • Easy billing with cost allocation reports, help control costs • Start small - deploy DR, non-production environments & new services on the cloud. • Build v/s Buy - use Amazon Marketplace to find pay per hour services • Embrace the cloud
  43. 43. Thank You
  44. 44. A case for cloud- SAP Implementation by JKT About the company JKT is part of one of India’s largest conglomerates, the $4 billion group and 100 year old J.K. Organisation. Today, JKT is a global IT services and software solutions company providing world class solutions to SMEs, start ups, as well as some of the world’s largest organisations. JKT forged its strategic partnership with SAP India in 2007. JKT’s SAP practice has a large pool of functional and technical consultants with many man years of experience in SAP consulting, implementation, production support, shared services support, rollouts and training. JKT has facilities in Noida, Mumbai, Bangalore, Chennai & Kolkata and overseas offices in the US & UK Challenges • Customer’s need to start small and have the right sized infrastructure to have optimum spend on infrastructure • Avoid one-time investment on hardware procurement and high maintenance cost of the data centers • Make servers available on-demand and in a phased manner so there are no delays in commencing project Benefits for SAP Customer on AWS • Setup SAP environment in a phased manner as the project progress • Pay only for IT resources used- Cut your on-demand infrastructure cost by more than 35% • Add cloud infrastructure services in minutes rather than weeks (key to SAP deployment). Deploy SAP without waiting for hardware to arrive • Scalable & reliable cloud infrastructure to deploy all SAP components (e.g) HANA, BOBJ, etc • Reliable backup and DR setup within AWS platform at a nominal cost • AWS Technology platform certified by SAP • HA services & fault-tolerant architectures for SAP