AWSome Day Intro Stockholm 201509
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AWSome Day Intro Stockholm 201509
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AWSome Day Intro Stockholm 201509
- 1. @AWScloud Welcome to AWSome Day Martin Elwin, Head of Solutions Architecture, AWS Nordics elwinm@amazon.com Johan Broman, Solutions Architect, AWS Nordics bromanj@amazon.com
- 5. We value your feedback! #AWSomeDay
- 6. Why Do Customers Use AWS? Agility Platform Breadth Innovation @ Scale Cost Savings and Flexibility
- 7. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
- 8. Why does agility matter?
- 9. Old World: Infrastructure in weeks Enterprises Can’t Afford to Be Slow
- 10. You Don’t Need to Guess Capacity Self Hosting Waste Customer Dissatisfaction Actual demand Predicted Demand Rigid Elastic Actual demand AWS
- 11. Great Things Happen When Risks are Taken
- 12. Get Rid of Undifferentiated Heavy Lifting Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers We take care of it… So you don’t have to…
- 13. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth
- 14. Infrastructure Regions Availability Zones Points of Presence Enterprise Applications Virtual Desktops Sharing & Collaboration Core Services Storage (Object, Block and Archival) Compute (VMs, Auto-scaling and Load Balancing) Databases (Relational, NoSQL, Caching) Networking (VPC, DX, DNS) CDN Access Control Usage & Resource Tracking Monitoring and Logs Administration & Security Key Storage & Management Identity Management Service Catalog Platform Services Deployment & Management One-click web app deployment Dev/ops resource management Resource Templates Push Notifications Mobile Services Identity Sync Mobile Analytics App Services Queuing & Notifications Workflow App streaming Transcoding Email Search Analytics Hadoop Data warehouse Data Pipelines Real-time Streaming Data Code Deploy Code Pipeline Code Commit
- 15. 11 regions 30 availability zones 53 edge locations
- 16. #3: Innovation @ Scale
- 17. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity & Access Management AWS Import & Export Amazon CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ElastiCache Amazon SES AWS CloudFormation AWS Direct Connect AWS Elastic Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon Dynamo DB Amazon CloudSearch Amazon EC2 AWS Storage Gateway Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks AWS Data Pipeline AWS Rapid Pace of Innovation 20132012 Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 48 price reductions 2014 Amazon Mobile Analytics Amazon Cognito AWS Zocalo AWS Directory Service Amazon RDS for Aurora AWS CodeDeploy AWS Lambda AWS Config AWS Key Management Service AWS Service Catalog Amazon EC2 Container Service AWS CodePipeline AWS CodeCommit
- 18. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
- 19. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 49 price reductions since 2006 #4: Cost Savings and Flexibility
- 20. AWS PRICING PHILOSOPHY More AWS Usage More Infrastructure More Customers Lower Infrastructure Costs Economies of Scale Reduced Prices Ecosystem Global Footprint New Features New Services Infrastructure Innovation PRICE REDUCTIONS We pass the savings along to our customers in the form of low prices and continuous reductions
- 21. Pay For Infrastructure as you Need it, Not Up Front On- Premises $0 to get started Pay as you go
- 22. AWS Trusted Advisor: Automated Cost Optimization and Advice 2,600,000+ recommendations $350M+ in cost reductions To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services
- 23. Who is using AWS & what are they using it for?
- 24. Who is Using AWS in the Nordics?
- 25. 70% reduction in operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
- 26. #2: New Workloads Product prototyping & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile gamesMobile music discovery
- 27. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
- 28. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
- 29. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
- 30. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
- 31. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating to AWS in 18 months
- 32. Let’s Dive In…
Editor's Notes
- no script
- no script
- Enterprises can’t afford to be slow YET if you ask engineering leaders how long it takes to get a server…6-25 weeks Maddening…people stop trying to invent…why bother? Anybody that does a lot of inventing will tell you that the two most important things are… In the CLOUD, can spin up thousands of servers in minutes… If these experiments don’t work, give back to us or reuse
- With the elasticity of AWS, you no longer need to forecast demand and buy up front. You get the ability to scale up to meet the needs of spiky workloads, but then give that capacity back when the spike is over. Whether your dealing with annual spikes like the December retail boom, monthly or quarterly spikes associated with accounting workloads, or unpredictable spikes associated with web marketing, or any other situation where demand changes over time, cloud has considerable advantage over the traditional IT investment model.
- All of a sudden, w the possibility a reality that you can try new ideas: Move teams from learned helplessness where no point using shower cycles To a world where employees are motivated to think of new ideas for customers And instead of only getting these ideas from select senior folks, come from all over org People often ask us what does cloud mean for our IT people Reality is they don’t go away…work on value-added activities on top of infrastructure instead of undifferentiated racking and stacking Imo, better question is how do we empower more of our employees to invent/improve cust exp Truth is, people who work at enterprises want to invent as much as start-ups, just been hamstrung Cloud unleashes this innovation…lets you be more agile, get more ideas all over org, and RECRUIT more talented folks in process Better for customers, companies, and business—WIN ACROSS BOARD
- Let’s face it, racking and stacking gear in a data center just doesn’t help you win over your competitors. It takes lots of time and lots of money and becomes a big distraction from activities that can truly differentiate you. Plus, without big economy of scale, these activities simply cost more.
- 2nd big reason people are moving so fast to the cloud is breadth of services/features/geo AWS has If want to build new businesses from scratch or move some/all workloads to cloud, need a broad array of services and features to make this happen and not have to piecemeal it
- Note: This slides lists services that were launched in a given year. 2014 has not had a service launch YTD.
- The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/
- This is a point of reference about our scale- in 2003, Amazon.com was a $5+ Billion technology powered retail business. When we measured the capacity growth rate of our current AWS environments, we found that we add enough server capacity to power all of the 2003 era Amazon business, EVERY DAY. As an additional point of comparison, $5Billion revenue puts you right around 400 in the Fortune 500- that means that we’re adding enough capacity to power a pretty big stand alone company- For some perspective on this, some examples of companies with revenues right around $5 Billion include Charles Schwab, Clorox, Harley Davidson and VMware.
- Transition to price reductions
- With traditional infrastructure, you have to guess how much capacity you will need over the next 3-7 years, and pay for most or all of it on day one. This ties up money that you could be spending on other things and it’s very difficult to forecast accurately over such a long period of time. With AWS, you pay for what you need, when you need it.
- GE: A new manufacturing collaboration application, which allows GE engineers to collaborate on materials, models, simulation, and equipment in an ITAR-compliant environment on AWS. Expedia Qantas Group Vodafone Italy Adobe Systems Ubisoft
- SunPower Corporation: A leading global solar technology and energy solutions provider, Uses AWS to help meet compliance requirements for disaster recovery, enabling SunPower to successfully expand into the leasing market. The company also saves $120,000 annually over using a traditional hosting provider.
- BMS: used Amazon's services to build a research cloud. Gives these scientists the ability to run thousands and thousands of clinical trial simulations so they can optimize design. This allows them to reduce the number of human subjects used in a study, reducing its length and frequency of data collection, and ultimately cost to conduct.
- Significant portions of the Wall Street Journal, dozens of mobile and tablet apps worldwide, along with back-office apps are migrating from traditional, statically provisioned data centers, resulting in a 9X increase in AWS usage in the past 12 months. APIs made it possible to integrate with their legacy technologies, without concern for what it was developed in. Share development globally, in minutes, using CloudFormation. After evaluating the infrastructure and making the business case internally, News Corp, and their parent company, are migrating 3000 applications by the end of January 2015, resulting in a global saving of $100M in infrastructure costs.
- TRANSITION: Charles Philips, CEO from Infor