AS media question 3

1. What kind of Media
Institution might
distribute your media
product and why?
By Peter Egerton

2. A media institution is an established, profit based
organisation, that deal in the creation and distribution of
advertising, entertainment and information services.
Time inc is one of the UK’s largest magazine distribution.
It produces more than 60 brand most of which are not
music magazines. Time inc publishes rock magazine uncut
which is somewhat similar to my magazine. In the sense
that they are both rock magazines and have a similar house
style.

3. I would chose Time inc to publish and distribute my magazine as they
have a lot of experience with magazines and some experience with rock
magazine (Uncut) however my magazine also fills a gap in the market
that they have as Uncut mostly caters for an older audience.
Time inc produces mainstream magazines which sell well such as Marie
Claire. They also know how and where to distribute the magazines they
publish to, such as as Marie Claire is in Tesco which is going to be picked
up by female readers whereas their rock magazine uncut is found in
stores such as WHSmith’s where people will be looking for that specific
magazine and not just picking up whatever they see.