This document summarizes a webinar presented by Kim Peters and Chris Culkin of Great Rated! about how companies can use their positive reviews and ratings to attract job applicants. The webinar covered how companies can communicate their awards and culture on social media and in job postings to differentiate themselves. Examples were provided of companies in different industries that were recognized as great workplaces. Time was allotted at the end for questions.

1. Put Your Great Rated!™ Review to Work

2. Introductions
Kim Peters
CEO, Great Rated!
kpeters@greatplacetowork.com
Chris Culkin
Client Solutions Manager
chris.culkin@greatplacetowork.com

3. About This Session
• Put Your Great Rated! Review to Work
• Q & A following the presentation
• Type your question into the questions box in Go To
Webinar panel
• Following the webinar, submit additional questions
through Twitter using hashtag #greatratedQA
• Next week, you’ll receive a copy of this recording,
the slides, and responses to unanswered questions

4. 44.9%
55.1%
Appetite for Information
Yes, I need to learn
more about the
company and sought
out more information
before applying
No, I knew I wanted to
apply and had
previously identified the
company as the place I
wanted to work.
Source: Candidate Experience Award 2014 Survey
The Talent Board

5. Time Spent Researching
the company and its jobs
29.6%
38.2%
17.3%
14.9%
< 1 hour
1-2 hours
3-4 hours
> 5 hours
Source: Candidate Experience Award 2014 Survey
The Talent Board

6. We’ll share examples
• Clearly communicate how your Awards benefit
job-seekers
• Share your unique culture using social media
• Differentiate your culture in a job posting
• How companies put their Reviews to work

13. Signature Concepts

18. Social Media

30. Job Postings

33. How companies put their Reviews to work

41. Great Rated! People’s Picks: Great Workplaces 2015…
•in Manufacturing & Production
•in Financial Services & Insurance
•in Healthcare
•in Advertising & Marketing
•in Professional Services
•for Millennials
•in Technology
•in Retail

42. Questions?

43. Thank you
kpeters@greatplacetowork.com
chris.culkin@greatplacetowork.com

44. 100 Great Workplaces
in Orange County