Branding thru Social Media


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Personal branding utilizing the three dominate social platforms of Facebook, Twitter and LinkedIn. This presentation is an overview directed at those who are just starting to express themselves in the digital space.
(part of a seminar series presented by bowden2bowden)

Prepared for and presented at the 7th Annual Professionals Outdoor Media Association (POMA) Conference, August 4th, Tunica, Mississippi.

NOTE: Embedded Animations Disabled for SlideShare

Published in: Business, Technology
  • @okiranao got to be ranked to be found and the social channels certainly can get you found!
    Are you sure you want to  Yes  No
    Your message goes here
  • as Rick man said, 'If you are not in Google, you don’t exist'
    make yourself findable and think yourself as a brand
    Are you sure you want to  Yes  No
    Your message goes here

Branding thru Social Media

  1. 1. Branding Through Social MediaPOMA’s 7th Annual Business Conference Tunica, Mississippi August 4, 2012 randy bowden principal partner | bowden2bowden llc
  2. 2. Agenda Why Social Media? Facebook Twitter LinkedIn
  3. 3. What is a brand? "A brand is a collection ofperceptions in the mind of the consumer."~Colin Bates,
  4. 4. What is a personal brand? “Relates to an individual who markets their personal strengths, attributes, and qualities to others.” ~Tom Peters
  5. 5. What is a personal brand? Your self- How people =impression perceive you
  6. 6. Personal Branding Process Discover who you are • Expertise • Value • Target Create your identity • Image • Message • Keywords Make it Visible • Blog • Social Media • Networking
  7. 7. Randy likes donuts!
  8. 8. Randy’s donuts go SOCIAL! I like Donuts I’m eating a #donut This is where I eat donuts Here is a vintage photo of me eating a donut Here’s a video of me eating a donut My skills include donut eating Here’s a donut recipe Now listening to “Donuts” This is my circle of friends who eats donuts.
  9. 9. Social Media needs… Anticipated Reciprocity Increased Recognition Sense of efficacy Communion …to really work!
  10. 10. enable authentic LINKEDIN PINTEREST consistent no personal information of others authority engage graciousno confidential information SPOTIFY Listen before courteous do not criticize no rumors TWITTER speaking rich media FACEBOOK SOCIAL MEDIA disclose your employer originality be yourself INSTAGRAM give credit where credit is due report events YOUTUBE reward reciprocityGOOGLE+ share no false information participate
  11. 11. What is Social Media? Click banner below to view videoWhat is YOUR social media marketing strategy? By: The Catalyst Partner
  12. 12. Three Major Platforms superplatform micro-blogging professional network
  13. 13. 900 million Founded 2004 accounts worldwide (2012) Internet users spend more 138.9 million time on FB than on Google,monthly unique US Yahoo, YouTube, Microsoft, Wikipedia and visitors Amazon combined! (May 2011) (via Mashable)
  14. 14. Timeline vs. Page TIMELINE is a quick summary of who you are and how you spend your time, including projects, classes and other activities you enjoy. Showcasing thethings you care about most and allowingyou to connect with family, friends, and others who share the same interests. Timelines (profiles) are for personal, non-commercial use only.
  15. 15. Timeline vs. Page Pages are for professional or official use andallow an organization, business, celebrity, etc. to maintain a presence on Facebook by sharing stories to engage and grow their audience. People who like your Page will get updates in their news feeds. Pages are managed by admins who have personal Facebook timelines. Pages are notseparate Facebook accounts, they are merely a different entity.
  16. 16. Face PaintKnow your audienceDecide on branding strategySet your privacy settingsFill out profile completelyCreate vanity URLImport contacts and grow your networkUpdate your statusLink out to your facebook TimelineFeed your social networks
  17. 17. Founded 2006 Micro-blog 140 character message140,000,000+ active users worldwide 400,000,000 tweets per day1,600,000,000 search inquiries daily Usage doubled since November 2010
  18. 18. Tweet This…For brands on Twitter, the conversation is the canvas delivered by "Tweets" of 140 characters or fewer. Tweets represent conversations related to almost any topic imaginable.Conversations provide powerful contextin which to connect your messages and your brand to what people are talking about in real-time.
  19. 19. Tweet This…It is the new face of marketing.It is a credible marketingfunnel.It is an instant roving reporter.It grants easy access toinfluentials.
  20. 20. Fly Blue BirdClaim your twitter handle/URLDecide how you want to brand yourselfEstablish a twitter marketing planThink before you tweetBe YourselfBecome known as a expert or resourceRetweetUtilize third party applicationsForm a twitter mastermind group
  21. 21. • Founded in 2002• Professional networking site• 150 million registered users from 200 countries and territories• 21.4 million monthly unique US visitors and 47.6 million globally.
  22. 22. Linked UpYour LinkedIn profile allows: Interested parties to learn more about your professional qualifications Potential employers to identify and recruit talent Collaboration between professionals via Groups Media can vet and source resources for articles and information
  23. 23. Get LinkedAnalyze and Develop your Personal BrandCreate an Engaging and ProfessionalProfileCreate Vanity URLCreate Valuable ConnectionsJoin GroupsSeek RecommendationsTake Part in Daily ActivitiesLeverage LinkedIn as part of your unifiedbrand strategy