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FOR YOUR BUSINESS
PINTEREST STATS

Recent studies show that
Pinterest is the fastest
growing social media
platform to ever exist.

70%

of brand engagement
is generated by users
themselves.

Conversion rates for
Pinterest traffic are
50% higher than
other resources.

$140–$180

$60–$80

average spent by
Pinterest users

average spent by
Facebook and
Twitter Users
5 Ways to use Pinterest
to spread your content
and become a brand authority
1

Create Boards

Choose relevant categories and topics
Values, interests, products and services

Provide useful and educational information

Use your own content
Your blog and website
Make sure your images link back to your site

Add descriptions to your pins
Use your keywords
2

Follow and engage with other boards.

Follow users and individuals
Industry leaders, partners, and customers.

Repin content

Like and comment on other pins
Show that you are an active and engaged user
3

Pin Strategically

Take a few minutes every day or two

Don’t pin all at once
Pins remain in view for days or weeks at a time

Try different times
Learn when your audience is out there
4

Vary your content

Source engaging and interesting images

Pin different types of images
Infographic, photos, text and video

Pin different size images
Taller images are move visible
5

Spread the word

Link your account with Twitter and
Facebook

Integrate with other social platforms
Promote your boards
Start Pinning!

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Pinterest for Business

  • 2. PINTEREST STATS Recent studies show that Pinterest is the fastest growing social media platform to ever exist. 70% of brand engagement is generated by users themselves. Conversion rates for Pinterest traffic are 50% higher than other resources. $140–$180 $60–$80 average spent by Pinterest users average spent by Facebook and Twitter Users
  • 3. 5 Ways to use Pinterest to spread your content and become a brand authority
  • 4. 1 Create Boards Choose relevant categories and topics Values, interests, products and services Provide useful and educational information Use your own content Your blog and website Make sure your images link back to your site Add descriptions to your pins Use your keywords
  • 5. 2 Follow and engage with other boards. Follow users and individuals Industry leaders, partners, and customers. Repin content Like and comment on other pins Show that you are an active and engaged user
  • 6. 3 Pin Strategically Take a few minutes every day or two Don’t pin all at once Pins remain in view for days or weeks at a time Try different times Learn when your audience is out there
  • 7. 4 Vary your content Source engaging and interesting images Pin different types of images Infographic, photos, text and video Pin different size images Taller images are move visible
  • 8. 5 Spread the word Link your account with Twitter and Facebook Integrate with other social platforms Promote your boards