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How to increase traffic to your WordPress website.

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This presentation was created by Brad Ball at Liquis Design for a WordPress workshop attended by small business owners and marketers.

Published in: Marketing
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How to increase traffic to your WordPress website.

  1. 1. How to increase traffic to your WordPress website.
  2. 2. How to increase traffic on your WordPress website. Step 1 – Create Step 2 – Push Step 3 – Optimize Step 4 – Measure
  3. 3. Step 1 - Create Your website should be a “hub” for your customers.
  4. 4. Step 1 - Create New ideas for your blog: •  Lists or top 10s •  Events •  Announcements and press •  Advice •  Case studies •  Portfolio debuts •  Podcasts •  Videos •  SlideShare •  Infographics Create valuable content for your website. For more ideas check out: http://www.liquisdesign.com/10-ways-to-use-your-small-business-blog/
  5. 5. Step 2 - Push So you have better content, Great! Now you just need someone to see it.
  6. 6. Step 2 - Push Basic ways to share your content: •  Manually sharing •  Share buttons on your site •  Newsletters
  7. 7. Step 2 - Push Where to share your content matters. Choosing the right social media platform for your industry and content: •  Google+ (Anything that links back to your site will help SEO) •  Facebook, Twitter, LinkedIn (All information types) •  Instagram (Pictures and video) •  SlideShare (B2B resources)
  8. 8. Step 3 - Optimize Increase your organic and paid traffic.
  9. 9. Step 3 - Optimize Search Engine Optimization (SEO). •  How does it all work •  Simple steps to improve your rankings •  Helpful tools Note: These bullet points were elaborated on conversationally by Brad Ball at Liquis Design at a WordPress workshop. For more information about how SEO can help your website give him a holler.
  10. 10. Step 3 - Optimize Advertising your content. •  Find your best platforms (social media vs. AdWords) •  Target your audience •  Remarketing •  A/B testing
  11. 11. Step 4 - Measure So you have optimized content pushed out to your audience… Now what?
  12. 12. Step 4 - Measure Learn what’s working, and what’s not. •  Is there a certain type of content that your audience responds to more than others? •  Is there a platform where your content is getting more interaction? •  Are your posts ranking organically? •  Are there different ads that drive more traffic than others?
  13. 13. Step 4 - Measure Tools to help you answer these questions: •  Google Analytics •  Google Analytics Chrome Extension •  Bit.ly •  Mailchimp •  Webmaster Tools •  Advertising Analytics
  14. 14. Setting up your website for Success How to set up your website to convert visitors into customers: •  Build credibility through remarkable design •  Be in compliance with current website requirements. –  A responsive, mobile friendly, site is now required by Google for search rankings, and expected by your audience. •  Have the right tools installed and configured to execute and measure your actions. •  Have the right call-to-actions in the right place. –  Considering user experience and marketing funnels on your website can help you build business.
  15. 15. Thank You!

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