24 Easy Ways to Generate Content Ideas

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Creating web content is a very effective method of marketing. You can educate visitors and turn them into leads, and then into customers. Here is 24 ways to generate content ideas for your content marketing efforts.

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24 Easy Ways to Generate Content Ideas

  1. 1. 24 Ways to Generate Content Ideas
  2. 2. Eugene Farber www.ContentStrategyHub.com Twitter: @EugeneFarber
  3. 3. <ul><li>Ask! </li></ul><ul><li>Use Social Media </li></ul><ul><li>Use Your Email List </li></ul><ul><li>Use Your Blog </li></ul><ul><li>Ask Outside Your Industry </li></ul>
  4. 4. 2. Repurpose <ul><li>Use Different Media </li></ul><ul><li>http://www.contentstrategyhub.com/popular-effective-content-formats/ </li></ul>
  5. 5. 3. Expand on Ideas <ul><li>Go Through Existing Content </li></ul><ul><li>Pick Out Ideas to Expand On </li></ul><ul><li>Like Spin-Off Show on TV </li></ul>
  6. 6. 4. Scan for Ideas <ul><li>Library, Newsstand, Bookstore </li></ul><ul><li>Pick Out Attention-Grabbing Headlines </li></ul>
  7. 7. 5. Check Related Keywords <ul><li>Create a List of Keywords </li></ul><ul><li>Use Tools to Generate NEW Keywords </li></ul><ul><ul><li>Google Keyword Tool </li></ul></ul><ul><ul><li>Market Samurai </li></ul></ul><ul><ul><li>Wordtracker Keyword Questions </li></ul></ul><ul><li>Write about New Keywords </li></ul>
  8. 8. 6. Recent Events <ul><li>Recent Industry Events </li></ul><ul><li>Unrelated Recent Events </li></ul><ul><ul><li>Relate Them to Your Topic </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Fresh Content </li></ul></ul><ul><ul><li>Increased Search Traffic </li></ul></ul>
  9. 9. 7. Create a Persona <ul><li>Think of Your Business as a Person </li></ul><ul><li>Describe the Person </li></ul><ul><li>Talk from Character’s Perspective </li></ul>
  10. 10. 8. “Steal” Ideas <ul><li>Look at Industry Leader Content </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><li>What Are They Doing? </li></ul><ul><li>How Are They Doing It? </li></ul><ul><li>Don’t Plagiarize! </li></ul>
  11. 11. 9. Trending Topics <ul><li>Ensures Current Content </li></ul><ul><li>Where to Find Trending Topics </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google Trends </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Alexa </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>
  12. 12. 10. Industry Groups <ul><li>Join Industry Focused Groups </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><ul><li>Meetup </li></ul></ul><ul><ul><li>Forums </li></ul></ul>
  13. 13. 11. Q/A Sites <ul><li>Write Content to Answer Questions </li></ul><ul><li>Where to Find Questions </li></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>WikiAnswers </li></ul></ul><ul><ul><li>Quora </li></ul></ul><ul><ul><li>LinkedIn Answers </li></ul></ul>
  14. 14. 12. Google Alerts <ul><li>Set Alerts for Any Keyword </li></ul><ul><li>Set Frequency of Alerts </li></ul><ul><li>Get Content Ideas Delivered Directly to Email </li></ul>
  15. 15. 13. Curate <ul><li>Share External Content </li></ul><ul><li>Aggregate </li></ul><ul><ul><li>Data </li></ul></ul><ul><ul><li>Infographics </li></ul></ul><ul><ul><li>Resources </li></ul></ul>
  16. 16. 14. Renew/Review/ Summarize <ul><li>Collect Previous Content on Same Topic </li></ul><ul><li>Create “Table of Contents” Post </li></ul>
  17. 17. 15. Interviews <ul><li>Share the Burden of Creating Content </li></ul><ul><li>Value to Reader </li></ul><ul><li>Social Proof </li></ul>
  18. 18. 16. Google Analytics <ul><li>What Searches Are Leading to Your Site? </li></ul><ul><li>What Searches Are Being Performed On Your Site? </li></ul>
  19. 19. 17. Comments/Emails <ul><li>Expand on Ideas Left in Comment Section of Your Blog </li></ul><ul><li>Expand on Ideas in Email Correspondences </li></ul><ul><li>Every Interaction is Potential Content </li></ul>
  20. 20. 18. Play Devil’s Advocate <ul><li>Spark Discussion </li></ul><ul><li>External Content – Call Someone Out </li></ul><ul><li>Internal Content – Call Yourself Out </li></ul>
  21. 21. 19. YouTube <ul><li>2 nd Largest Search Engine </li></ul><ul><li>Reaction or Summary </li></ul><ul><li>Embed Video for Bonus Points </li></ul>
  22. 22. 20. Amazon Books <ul><li>Inside Cover Sneak-Peek </li></ul><ul><li>Table of Contents </li></ul><ul><li>Pick out Topics </li></ul>
  23. 23. 21. Product/Service Oriented <ul><li>Not a Sales Pitch </li></ul><ul><ul><li>Updates </li></ul></ul><ul><ul><li>Success Stories </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><ul><li>Not Specifications </li></ul></ul></ul>
  24. 24. 22. Seek Out Guest Authors <ul><li>Share the Content Creation Burden </li></ul><ul><li>New Perspective </li></ul><ul><li>Reader Value </li></ul><ul><li>Find Authors </li></ul><ul><ul><li>Publicize On Your Blog </li></ul></ul><ul><ul><li>Ask Directly </li></ul></ul>
  25. 25. 23. Personal Stories <ul><li>People Relate to Other People </li></ul><ul><li>Be Human </li></ul><ul><li>Spokesperson for Brands </li></ul>
  26. 26. 24. Metaphors <ul><li>Relate Anything to Anything </li></ul><ul><li>Easier to Connect To </li></ul><ul><li>Easier to Comprehend </li></ul><ul><li>Make Dry Content Entertaining and Fascinating </li></ul>
  27. 27. Eugene Farber www.ContentStrategyHub.com Twitter: @EugeneFarber

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