1. 1
WORK EXPERIENCE
Employer:SELFRIDEgS &CO- London
Date: Nov 2015- Present
Position: Brand Manager ,Mulberry -Ladies Accessories
Main Duties
-Responsible for the managementof the Mulberryconcessionensuring its
developand growth
-Workingalongside withmanagement toincreasingsalesbyusingmy
analytical skills,runningadepartmentwhichhasbeenhalvedcompare tothe
previousyears and successfullyachievingweeklyandmonthly plans
- Manage a teamof 5 people whichinvolves,training,communicatingnew
ideas and ensure customerserviceisdeliveredinlinewiththe company
objectivesfollowingalsoSelfridgesspotlightcriteria
-Produce recommendationsfrommyownweeklyreporton the brandprice
pointsandvm strategies whichIfeedbacktothe buyingteam
-Monitoringdeliveries,stockmovements withinregionalsstores through
weeklymini auditstoensure stockisallocatedcorrectlytoavoiding loss
Employer: SELFRIDGES &CO –London
Date: May 2014-Nov 2014
Position: Brand Manager, Vivienne Westwood-LadiesAccessories
Main Duties
•Responsible forthe managementof VWconcession ensuringits
developeand growth
Develope astore businessplantoinclude marketingactivitiesthatwill
continue todrive traffictothe store.Allowingdevelopingandmaintainingthe

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VIPcliental withemphasis placedonbuildingthe Middle EastandAsianmarkets.
oMonitoringandanalyzingotherbrandsinadditiontoother competitor’sperformance to
identifystrengths,weaknesses,opportunitiesandthreats.
•Controllingstocklevelsbasedonforecastsforthe season
•WorkingpartnershipwithVisualMerchandising andBuying teamondailybasis
• Carryingout sell throughanalysisforthe previousseasonmakingsure there isastrong and
adaptedselectiononthe shopfloor.
• Gatheringinformationoncustomers’reactionstoproducts
• Identifyingproductionandsupplydifficultiesanddealingwithanyproblemsordelaysasthey
arise
• Managing,trainingandsupervisingjuniorstaff
• Respondingto customercomplaintsandcommentsbasedonSpotlightcriteria.
o Helpingandsupervisingthe contemporarydepartmentbrandsas, Marc by Marc Jacobs,
Michael Kors,DKNY, Sophie Hulme,PhilipLim, MCM, etc.
• UpdatingLine Managers and colleaguesonbusiness performance,new initiativesandother
pertinentissues.
• Updating Vivianne Westwood andSelfridgesmanagementwithweeklyTrade Report
- Attending seasonalbuyingtripasalsoproducts training
Employer: SELFRIDGES &CO - London
Date: September2012- Present
Position: Brand Manager, Tory Burch- Ladies Accessories
Main Duties:
 Drivingandmaximizingthe salesandprofitabilityof the brandto achieve growth
 Controllingstocklevelsbasedonforecastsforthe season
 Workingpartnership withVisualMerchandising andBuying teamondailybasis
 Monitoringslowsellersandtakingactiontoreduce pricesor setpromotions asnecessary
 Gatheringinformationoncustomers’reactionstoproducts
 Identifyingproductionandsupplydifficultiesanddealingwithanyproblemsordelaysasthey
arise
 Managing,trainingandsupervisingjuniorstaff
 Respondingtocustomercomplaintsandcomments basedonSpotlightcriteria.
 UpdatingLine Managers and colleaguesonbusinessperformance,new initiatives andother
pertinentissues.
 UpdatingTory Burch and SelfridgesmanagementwithweeklyTrade Reports
Employer: Selfridges &Co-London
Date : Jan 2012 – Aug 2012

3. 3
Position: SeniorSalesAssociate,DKNY, LadiesAccessories
Main Duties:
 Assistingcustomerswithproductselectionandqueries
 Investigatingandsolvingcustomercomplaints
 Arranging display forthe brand
 Managing shelf stocking,stockroomand pricingactivities
 Attendingweeklymini audits minimizingstockloss possibilities
Employer: Selfridges &Co- London
Date: May 2011-Dec 2011
Position:SeniorSales Associate,Toy Watch, Ladies Accessories
Main Duties:
 Providingprofessional service toall customersandidentifytheirneeds
 Addressing customersconcerns andprovidingaftersalescare
 Good of-inwarranty procedures
 Assistingwithstockcount and mini audits
 Ensuringeffective visual merchandisingismaintainedaccordingtocompanyguidelinesand
brand standards
RECOGNIZATION
Recognizedforone of the highestcontemporarydepartment salesyear2013, upto £500,000
NominatedinMarch 2014 forSelfridgeswithinthe accessoriesdivisioninthree categories:
“Extraordinaryteammember”,forthe exemplaryperformance acrossthe differentSelfridgesvalues
-“Best dresses team member”
-“Best DCC conversion”
Been rewarded with £500 for the often highest score in mystery shoppers,
may 2014.
Employer: TOKO Jewellery London
Date: 2009 - 2011
Position: SeniorSales Assistant
Main Duties:
 Overseeing all operational mattersforthe boutique jewelleryshop,includingmerchandising,
receivingmerchandise,testingnatural stones,balancing counts,and processingcustomer
repairs.
 Monitoringcustomersatisfactionbypromptlyaddressingcomplaintsandusingeachinstance as
a trainingopportunity.
 Describe the featuresandbenefitsof the piecesincluding explainingthe use and how tocare for
each piece.
 Preparingcustomerrecordsandaccounts.
 Achievingsale targets.

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 Responsible forendof daybankingandpaperworkaswell asstock replenishment.
Achievements:
 The Brent Crossbranch was withoutaManager for a couple of monthsand I successfully ran
the Branch, I achievedthe targetsandretainedall existingcustomersaswell ascreatingnew
ones
Employer: ‘Puleo’ Jewellery’,OwnFamilyBusiness inItaly (Omega,Longines,Montblanc,Damiani)
Date: 2001 –2009
Position: Manager
Main Duties:
 General Administrationof the Shop
 Supervisionandrevisionof the shopssale strategiesandtargets.
 In charge of interiordesignanddisplay
 Responsible forpurchasing Montblancleathersandaccessories,includingpersonalization and
repair
 Establishedrelationshipswithinternational partnersandmanufactures,collaborating new
ideasandkeepingthe merchandise uptothe moderntrends.
Aftersalesservice forclientsinregardstooldgemstonesandgold
EDUCATION
College: Mario Cutelli Institute (HumanisticStudies)
Date: 1995- 2000
Subjects: Philosophy,Greek,Latin,Arts,General Studies.
Qualification: HighSchool Diploma(equivalentA-level)
University: San DiegoState University(SanDiego, California)
Date: March 2001-June 2001
Qualification: Course of Englishlanguage forforeigners
College: CLMA-language multimediacenter
Date: 14/04/2009 to 15/06/2009
Qualification:Toefl Certificate
ADDITIONAL INFORMATION
 Good abilitytoadaptto multicultural environments
 Excellentcommunicationskills
 Good knowledgeof MicrosoftOffice tools(Word,ExcelandPowerPoint)
 Basic knowledgeof graphicdesignapplications(Adobe Illustrator,Photoshop)
 Languages:Mothertongue Italianand fluent English
Reference available uponrequest