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  • Explain what this screen dump shows e.g. is this part of your planning?
  • Again, explain what this shows.
  • Explain why each prop etc. is important e.g. Trench Coat to add an air of enigma?
  • Kamika

    1. 1. Magazine genre hip hop and r ‘n’ b. The title /masthead is in yellow / bold typography which connotes youth, wealth and happiness . Denotations of Janet Jackson in a suit suggests she is a independent , dominant female . she's classy and sophisticated and powerful, in control. Main colours use red, white ,yellow and black which a suggests a sense of Nubian ethnicity, as these are the colors featured in the flags of countries that are use in Caribbean and African countries’ flags. The background of the wall promotes the idea of hip-hop music . Urban based music. Janet Jackson is recreating her brothers hit album off the wall (intertexual reference) Additional articles about featuring other artists in white ,black and yellow typography in conjunction with the rest of the front cover . Puff-magazine promotes itself
    2. 2. Hip hop/r&b sub genre Masthead/title in red-denoting love and passion. Clothing on janet jackson makle her sexually appealing –attracting male audience,hip hop/high street fashion appealing to working/middle class readers (16-35). Holding the camera denotes her status a s a star always in the ‘limelight’. Additional articles appealing to readers who enjoy r&b music Sell line-making this issue seem superior to other issues Barcode and price Sell line Background and camera in models hand both suggest professionalism/studio like qualities e.g. the background at a photo shoot.
    3. 3. barcode Title/masthead in bold blue typography in italic font suggesting relaxation and freshness Amy winehouse artists from the jazz/indie category caters to the genre of the magazine alluring readers . Main feature ‘Amy Wine house’ in bold blue typography Additional articles on the side of magazine in red and black typography. Magazine rock, soul and indie genre with features of reggae jazz. The connotations of Amy’s beehive fashion links to her retro music and her tattoos and casual black top denotes her subverted attitude towards being famous-she sees herself as an average girl which would appeal to working and middle class readers (16-40).
    4. 4. Connotations of the red typography denotes passion barcode Rock/pop/indie sub- genre Title/masthead in bold ,red typography in background of magazine suggests fire,desire/passion Additional articles featuring other artists on the side of magazine Sell line. Bold typography of main article on magazine Sell lines Artist Madonna being the ‘pop queen’ reinforces the type of music the magazine features .she appeals to the audience who enjoy pop. Barcode Sell line
    5. 5. Genre -soul jazz reggae sub-genre Sell line Mastehead/title in background-colour of gold with white frame suggests a vintage quality about the magazine. Additional artists which appeal to the genre of the magazine are listed at the edges of the magazine. Bob marley symbolises the urban reggae ‘scene’ The guitar represents string based music The white background helps the image stand out more/resembles a professional photo shoot The artists fashion symbolizes the 70’s fashion suggesting the time period his music is set in, which appeals to older readers.
    6. 6. Magazine genre -Soul,jazz,motown sub genre Tie-in/sell line barcode Additional artists conventionally at the side of magazine. Title/masthead in the background of image in white so it stands out more Idea of indian god appeals to ethnic minorities Cartoon image promotes youthfullness and light-hearted entertainment/humour. The slogan ‘the music magazine’ sums up the product and is easy to remember (easy to retain a jingle) Subverted technique of additional artists all around the edge of magazine.
    7. 7. Genre-rock, heavy metal sub-genre. Main feature in bold ,white typography which stands out more barcode Slogan-easy to retain-sums up the purpose of the product. Additional artists feature conventionally at the edge of magazine Main image background looks like a concert setting –drawing the reader in making them feel like they are there Title/mastehaed in the background of image in fragmented black writing symbolising corruption/destruction/broken glass. Yellow ,white, red colours suggest passion and enthusiasm ,energy/youthfulness. Promoting the genre of the magazine.
    8. 8. Black coloured typography represents a Gothic theme to the magazine Women sexually attractive in a see through top and dark make up-appeals to male audience, reinforces rock chick genre. Rock /heavy metal sub-genre. Main featured article in bold typography Orange typography denotes passion/death/lust/desire/electricity/ power and energy. Additional topics on the side of magazine in associated colours. Bold title /masthead in background Background ghostly and shadowy links to dark genre of music Tie-ins /sell line-barcode Blood on hand Makes the model look powerful and dominant.
    9. 9. Soul Jazz :Reader profile Our readers are predominantly individualists but can differ from mainstreamersto achievers of the pre 1980’s era. Our readers are willing to pay for quality and are dedicated to monthly editions. Like to keep up to date with the latest in soul and jazz and have a broad collection of Motown , Soul and Jazz pre 1990’s. Favourite Radio Stations : Smooth Radio , Magic FM and 1 Xtra. Favourite music genres: 48%-jazz 16%-indie 36%-soul Readers are about the earth and have hippy like qualities, into the indie fashion trend (average spend): £140-weekly cost of living on average. Aged 20-35. £134-to theatre productions and yoga sessions per year £280-on scented candles/ incense sticks and independent artists artwork per year £130-on shisha visits and uses per year. £430-on vintage clothing and indie fashion per year
    10. 10. Possible titles <ul><li>SJ </li></ul><ul><li>SOUL MOVE </li></ul><ul><li>FOOD FOR THE SOUL </li></ul><ul><li>GOSPEL SOUL </li></ul><ul><li>JAZZY SOUL </li></ul><ul><li>SOUL JAZZ </li></ul><ul><li>FUNKY JAZZ </li></ul><ul><li>S ‘n’ J </li></ul><ul><li>SMOOTH SOUL </li></ul>
    11. 11. Planning : Screen grab of organising a photo shoot with my main model ‘Mr. Pink. Picking a specific day and place to take pictures and accessories to bring as apart of my models costume .
    12. 12. Screen grab of my model (Hamzah) accepting my proposal of being my main model.
    13. 13. Props/costume/style/design. <ul><li>Trench coat- add an air of enigma. </li></ul><ul><li>Crucifix- suggestion of the Christian faith, symbolizes hope. </li></ul><ul><li>Trilby hat- adds a sophisticated effect and creates a sense of mystery. </li></ul><ul><li>Shirt- to promote a pristine/neat look. </li></ul><ul><li>Gel in hair- represents grooming style , younger audience can identify with . </li></ul><ul><li>Casual cream jacket- promotes a lighter mood for the main article ,makes model seem innocent and pure. </li></ul><ul><li>Dark blue jeans- common item of clothing appealing to working class . </li></ul><ul><li>Light blue denim jeans- standard item of clothing mainstreamers can identify with. </li></ul><ul><li>Casual light coloured jumper- again, appeals to mainstreamers as something they can relate to. </li></ul><ul><li>Dressy casual trainers- promotes the indie fashion to appeal to the individualists amongst the readers. </li></ul>
    14. 14. Pre-production Quantitative Research.
    15. 15. As apart of our audience research we conducted a questionnaire to get an idea what the audience would prefer the magazine to be like . The questions are as follows; <ul><li>What gender are you? </li></ul><ul><li>Female / Male </li></ul><ul><li>How old are you? </li></ul><ul><li>14-18 19-22 23-26 27-30 31-34 35-39 40+ </li></ul><ul><li>Do you buy music magazines? </li></ul><ul><li>Yes / No </li></ul><ul><li>If ‘Yes’ specify what type and how often you buy it below? </li></ul><ul><li>………………………………………………………………………………………… . </li></ul><ul><li>………………………………………………………………………………………… .. </li></ul><ul><li>What category of music do you listen to? </li></ul><ul><li>Gospel Rap/Hip-Hop R ‘n’B Soul Classical Jazz Reggae Other </li></ul><ul><li>If other please specify below. </li></ul><ul><li>……………………………………………………………………………………… </li></ul><ul><li>For the following please quote the first things (whether pictures/sounds/animals e.t.c) word for </li></ul><ul><li>word that comes into your mind when you hear/see the words below? </li></ul><ul><li>Jazz </li></ul><ul><li>……………………………………………………………………………………… .. </li></ul><ul><li>……………………………………………………………………………………… .. </li></ul><ul><li>Soul </li></ul><ul><li>……………………………………………………………………………………… .. </li></ul><ul><li>……………………………………………………………………………………… .. </li></ul><ul><li>How much would you be willing to pay for a music magazine? </li></ul><ul><li>Below £1 £2-£4 £4-6 more than £6 </li></ul><ul><li>What type of offers would you prefer to receive with a music magazine of the jazz or soul or indie genre? (pick as many as you feel necessary) </li></ul><ul><li>Free headphones Free poster Free ipod Covers /Cases Free CD Sunglasses T-shirt </li></ul><ul><li>Do you spend a lot of time on the internet ? </li></ul><ul><li>Yes / No </li></ul><ul><li>If ‘Yes’ what websites are you most likely to visit? </li></ul><ul><li>Facebook Myspace Bebo Gaming websites Face-pic Google Youtube </li></ul><ul><li>Other (if other specify) </li></ul><ul><li>……………………………………………………………………………………… .. </li></ul>
    16. 16. Evaluation <ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>My magazine is a soul music magazine and my production largely develops and utilises the forms and conventions of music magazines in many ways . </li></ul><ul><li>It features original artist ‘Mr. Pink’ a hybrid soul and jazz artist promoting the genre of my magazine. </li></ul><ul><li>Mr. Pink features on the front page and the main article </li></ul><ul><li>Magazine offers an ‘exclusive’ interview with Mr. Pink which addresses his inspirations, his love life, his future music productions and a closing paragraph on his new album. </li></ul><ul><li>Front cover conventionally features bold masthead, sell lines, barcode, price, issue no. , key image composed across the majority of the front page, additional features in same font size and typography and conventional colours which connote the genre of music my magazine is. </li></ul><ul><li>Contents page conventionally has a lively, informal and appealing editorial in invite my audience to read the magazine. </li></ul>
    17. 17. Evaluation Cont … <ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>Contents page also includes pictures of additional artists, headings for each section of the magazine, colour similar to the ones of the front page and a picture of my artist featured on the front cover. </li></ul><ul><li>Main article stereotypically features a key image of my artist Mr. Pink </li></ul><ul><li>Main article heading is printed across both pages of the double page spread. </li></ul><ul><li>The composition of my magazine is conventional of music magazines as the front page shows the main image positioned in the middle of the front page in a mid-shot. Additional images are located along the right hand side .The price is below the masthead and the barcode is located in the bottom right hand corner. The website is bordered at the top of the front page and the ‘free poster’ offer is situated at the bottom of the page below the key title with a picture of artist .The contents page features the page numbers before the page topics and the editorial is positioned in the top right hand corner . </li></ul>
    18. 18. <ul><li>How does your media product represent particular social groups? </li></ul><ul><li>I aim to target a niche soul /jazz audience and ethnic minorities . </li></ul><ul><li>By using an Asian model I have shown a modern day representation of an Asian artist who appeals to niche and mainstream audiences. </li></ul><ul><li>Using an Asian model in fashionable clothing, looking happy and relaxed so the audience can identify to the artist as he is seen to be ‘chilling out ’ on the double spread. </li></ul><ul><li>Post- feminist representations of my additional artist s ‘A’fsana’ and ‘Virtuous’ show independent, snazzy, ‘sophisticated, independent and successful female artists. </li></ul><ul><li>However my artists do subvert stereotypes as Asians are usually Muslim or Hindu followers whereas my artist is a Christian of whom has divorced and remarried in a small amount of time. He has a very lackadaisical attitude to life and has a broad sense of humour. </li></ul><ul><li>Different cultures nowadays are adopting new ways of living , exploring instead of following tradition, which I think my target audience can identify with. </li></ul>
    19. 19. <ul><li>What kind of media institution might distribute your media product and why? </li></ul><ul><li>Independent music stores </li></ul><ul><li>Online music stores e.g. soul jazz records </li></ul><ul><li>IPC as they also publish leading magazines e.g. In Style, Now, What's on T.V , Guitar and NME. </li></ul>
    20. 20. <ul><li>Who would be the audience for your media product? </li></ul><ul><li>Ethnic minorities </li></ul><ul><li>25-55 year old </li></ul><ul><li>proletariats who enjoy jazz, soul and indie music. </li></ul><ul><li>Enjoy arts and crafts </li></ul><ul><li>Scented candles </li></ul>
    21. 21. <ul><li>How did you attract /address your audience? </li></ul><ul><li>Using an attractive male model on the front magazine in fashionable clothing promotes an enigmatic look. </li></ul><ul><li>Offered a poster of new artist appealing to my audience as means of a extra benefit as well as the magazine itself. </li></ul><ul><li>Conventionally showed a mid-close up of key image and it took up the majority of the front page. </li></ul><ul><li>Use a conventional magazine language ‘Exclusive’ to make them want to be inquisitive about the ‘gossip’ behind the title. </li></ul><ul><li>Use bold and large fonts I ‘caught the eye’ of the public attracting them to taking a further look at my magazine. </li></ul><ul><li>Dark colours created a sense of mystery about my magazine and added to the smoke-like effect to the genre of jazz. </li></ul><ul><li>Using Colloquial language as a mode of address within the editorial and double spread article e.g. ‘hold on to your seats folks’ and ‘wicked’. This is to make the reader feel comfortable by relating to them using ‘everyday’ terminology. </li></ul><ul><li>My model is posing in a ‘macho’ stance, wearing a blue trench coat, a trilby hat, dark blue jeans holding a cross with his fist on his head and with his leg up on a stool , smiling to promote a light-hearted atmosphere. </li></ul><ul><li>The dark, smoky and shaded (earth-like) colours of dark brown, gold and green suggest a mystery about the magazine and influences a relaxed, laid back environment. The electric orange colour is to catch the eye of the reader and make the magazine seem unique and original. </li></ul>
    22. 22. <ul><li>Peer assessment conducted by Adil proved that the mode of address for my magazine was present in the form of “colloquialism had an inviting effect on the reader as it identified with them” and through the use of direct address. </li></ul><ul><li>He also stated that many of my additional images were “eye-catching” and demonstrated “conventional style of the jazz genre”. </li></ul><ul><li>Audience responses also mentioned my “colour scheme promoted a sense of professionalism within my magazine”. </li></ul><ul><li>Other audience responses mentioned that the style of the main article was “conventional yet unconventional” as I use a range of bold and subtle colours and included interesting bold quotes featured within the interview. The unconventional aspects were said to “fit-in with the unique style of my magazine”. </li></ul>Peer assessment : Evaluation of magazine .
    23. 23. <ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>I learnt how to manage my time by prioritising what needs doing to what aspect of the magazine. </li></ul><ul><li>Using the technologies Photoshop offered e.g. using the magnetic lasso tool ,I had to make sure I focussed on precisely cutting out the image I desired for a slight slant of the hand could make you have start all over again. </li></ul><ul><li>In addition DTP packages such as Photoshop enabled me to produce a full creative control over your chosen images e.g. changing the model’s size , skin tone and airbrushing blemishes by using clone stamp tool. DTP packages are an exceptional tool when creating a magazine as it is quick and has a high level of quality , which is very important for magazine producers. </li></ul><ul><li>Using layers in Photoshop allowed me to alter images size and positions on the spread allocating them to specific regions in order to create a perfect lay out for my magazine. These features could not be used in word or publisher. </li></ul><ul><li>I learnt you must be precise and thorough when deploying an idea from the sketch onto the computer, be sure to save work frequently as you are working and always have a copy of your work on the network and USB stick to ensure if anything goes missing or malfunctions you have a copy of your work to fall back on. </li></ul>
    24. 24. <ul><li>Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? </li></ul><ul><li>I learnt how to combine images together and manipulate images on the spread to promote a specific idea or representation linking to the type of genre my magazine is. </li></ul><ul><li>I have learnt how to manage my time effectively and efficiently. </li></ul><ul><li>Also I learnt how to use Photoshop tools at a high standard such as magic wand tool, magnetic lasso tool, customs shape tool, slice select tool and many other tools which helped me develop and create an appropriate image according to my product. </li></ul><ul><li>Compared to my preliminary task, my music magazine is of a better standard, considering I had more time to spend on it, altering the layout and modifying images making it of a much better quality. The contents page featured more categories to appeal to the reader and had appropriate fonts. The preliminary task allowed me to refine my DTP skills in order to produce a polished music magazine. </li></ul>