The document discusses graphic elements, codes and conventions, and target audience analysis in magazine design. Graphic elements indicate relationships, while codes can be technical (how equipment is used) or symbolic (what characters represent). Conventions are general ways of doing things within a medium. Target audience analysis considers factors like gender, age, location and socioeconomic group to determine who a magazine is aimed towards.

1. Graphic elements, generic codes and
conventions and target audience analysis
Graphic elements are strong visual meaning of indicating relationships.
Generic codes and conventions are different systems that can be divided into
two different categories such as technical and symbolic. Technical codes are
the ways in which equipment can be used in order to tell the story in a media
text, for example the camera work within a film. Symbolic codes show and tell
what is beneath the surface of what we are seeing. An example of this would
be a character’s actions. From this they are showing there feelings towards
you the viewer. Conventions are general ways of doing something. They are
general conventions in any medium.
By Kyus Holder

2. MAIN IMAGE: The
photograph or illustration
that covers the majority of
the page. The image of the
magazine shows towards
the viewer what the
magazine is about and who
mainly it is about.
MAIN COVER LINE: This is
the text that shows
towards the viewer/reader
and also the main topic of
which the magazine is
going to be about.
COLOUR SCHEME: The
colour scheme shows
white, red and black.
Which show bold
actions. The choice of
the white background is
to show a bright and
heavenly aspect
towards the viewer and
because it matches the
singer.
MASTHEAD: This is the
logo/title of the
magazine. This
identifies and shows
towards the user who
the makers are of the
magazine.
FONT TYPES: The font
types used in this
magazine cover are sans-
serif fonts, which allows
for the viewer to easily see
what the topics are and
because they stand out
towards the
reader/viewer.
COVER LINES: These are
different topics within
the magazine. However,
there will be other
topics within the
magazine but these will
be the main ones which
will intrigue the reader.

3. CODES: The colour
of black and red
conveys a masculine
aspect towards the
reader.
CONVENTIONS: The
singers body is
behind the text and
also over text
allowing for text be
eligible and also so
that the viewer can
see the image fully
CONVENTIONS:
This singer is a well
known R&B singer
meaning that the
audience towards
this magazine
would be either
male target
audience or R&B
targeted audience.
CODE: The colour
white conveys
purity and heavenly
towards the viewer
or reader.
CONVENTIONS: The
size of the text is
used to fill out the
magazine
depending how
much is written on
the front page.

4. TARGET AUDIENCE
Gender: Male
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Group C1, C2, D and E
Psychographic profile: Mainstreamers and
emulators
CONCLUSIONS/JUSTIFICATION
I have stated these reasons from, self-knowledge
and from analysis of the magazine. As the
magazine includes black artists I feel as if it would
be portrayed towards the black community.
Middle class can purchase the magazine because
it is a cheap magazine therefor affordable.
However, lower class can also purchase the
magazine if they have the money. The location of
which I feel this magazine is produced towards is
USA because of the artists being there and the UK
because they have access of gathering this
magazine.

5. MAIN IMAGE: This is the
main image that portrays
and illustrates towards the
reader who the main
person of this magazine.
MAIN COVER LINE: This is
text that shows more in
depth of the main topics
and what they are going to
be about.
COLOUR SCHEME: The
colour black and white
are used because of the
colours of which the
artist is wearing and
also because of genre of
music this artists does
R&B.
MASTHEAD: This is the
logo/title of the
magazine. This allows
for the reader to
identify the maker off
the magazine.
COVER LINES: Aside
from the main cover
line, these are topics of
which will be explained
and talked about within
the magazine
FONT TYPES: The font
types used in this
magazine cover are sans
serif. They have done this
in order to allow for the
text to look readable and
also to match the title of
the magazine.

6. CODES: The colour
of black and red
again convey a
masculine effect
towards the
magazine showing
that male reader
would more likely
read the magazine
CONVENTIONS: The
artists body is
behind the title of
the magazine to
allow for the title to
be visible and bold
towards the
viewer/reader.
CONVENTIONS:
This singer is a well
known singer
meaning that the
targeted audience
would most likely
be male and also
R&B listeners.
CODE: The colour
white shows the
again purity and a
heavenly aspect
towards the
magazine. It also
shows a lighten
view on the
magazine as the
colour black ahs
been used a lot.
CONVENTIONS: The
size of the text
allows for the
magazine to look
full depending on
how much
text/information is
on the bag. Also the
text has been done
so that the text
doesn’t overlay or
intrude the image
and has been
placed around so
that image is clear
towards the viewer.

7. TARGET AUDIENCE
Gender: Male
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Group C1, C2, D and E
Psychographic profile: Mainstreamers and
societally conscious achievers
CONCLUSIONS/JUSTIFICATION
I have stated these reasons from knowledge and
from deeply analysing the magazine. From the
artist on the main page being black I feel as the
target audience would be directed towards a
black targeted audience. I feel that this would be
directed towards a Middle Class or Lower Class
because of the price of the magazine. Location of
which I have stated are the USA and the UK. The
reason for USA is because that is were the artist
originates from and UK because they are able to
obtain the magazine.

8. MAIN IMAGE: The
main image illustrates
and shows the artists
the main artists of the
magazine towards the
viewer.
MAIN COVER LINE:
This is the topics of
which show more
depth towards the
magazine and allow
for the viewer to see
what the main topics
within the magazine
will be.
COLOUR SCHEME: The
colour scheme they
used is white, yellow
and black. The reason
for the white and black
is because of the
clothing he is wearing
and the yellow is so that
main words or subject
of the topics stand out
towards the viewer so
they know what they
are reading.
MASTHEAD: This is the
main title of the
magazine and shows
the reader what
magazine they are
reading.
COVER LINES: These are
different types of topics
within the magazine
and also the main topics
within the magazine.
FONT TYPES: The font
type that have been
used is sans serif.

9. CODES: The colours
used are different
than the rest of male
magazines. The
reason for the yellow
is because that is one
of the colours
associated with the
male artists.
CONVENTIONS: The
artists is body is in front
of the text not behind it,
meaning that the
illustrator wants to
make the viewers see
the male artists and
recognize who he is.
CODE: Within male
magazines the colour of
white and red is more
used to portray a
masculine look towards
the magazine. However,
this magazine has stilled
used white in order to
portray that but have
used another colour. The
colour of white
associate with purity
and perfection and
again is used mainly on
male magazines which
suggest power and
wealth
CONVENTION: They
have used a very well
known singer in order
to attract people
towards the magazine
and make people
want to read the
magazine in order to
find out more
information about the
well known artist.
Meaning the target
audience would most
likely be R&B related.

10. TARGET AUDIENCE
Gender: Male
Race: Black or White
Age: 16-45
Geo-demographics: Canada/USA/UK
Socio-economics: Group C1, C2, D and E
Psychographic profile: Mainstream and emulators
CONCLUSIONS/JUSTIFICATION
I have justified these reasons from self
knowledge and from knowing of the artist. Many
people from different ages listen to this singer
called drake. He is very well known within the
USA, Canada and UK. Many people of different
race listen to drake but the mina supporters of
this would be black because of his ethnic
background.

11. MAIN IMAGE: The image
used has been centred into
the middle of the
magazine in order to show
a strong image of the
artist.
MAIN COVER LINE: These
are the main topics of
which the viewer/reader
would most likely read
when going through the
magazine.
COLOUR SCHEME: The
colour scheme they
have used for this is
black and pink. Not only
was this used in order
to match colours with
her clothes, but the
colour pink is normally
contrasted towards
females.
MASTHEAD: This
magazine includes a
bold masthead in order
to catch the eye of the
viewer.
COVER LINES: Aside
from the main magazine
topics these are sub
topics in which are
describing the main
topics.
FONT TYPES: The font type
that is been used is sans
serif.

12. CODES: The colour
of pink is normally
directed towards
females and
feminism. Which
shows that this
magazine is more
directed towards
women than males
CONVENTIONS: The
artists body is in
front of the header
in order the viewers
to see who the
artist is.
CODE: The colour
white has been
used a lot within
the magazine I have
analysed which
makes me realise
that white is
directed towards
wealth, purity and
also heavenly
CONVENTION: They
have used a very
well known singer
in order to attract
people towards the
magazine and make
people want to read
the magazine in
order to find out
more information
about the well
known artist.
Meaning the target
audience would
most likely be R&B
related.

13. TARGET AUDIENCE
Gender: Female
Race: White
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Group C1, C2, D and E
Psychographic profile: Mainstreamers and
emulators
CONCLUSIONS/JUSTIFICATION
I have justified these reasons from again self-
knowledge and from research of the artist. This
would directed towards females of the ages of
16-45 but mainly towards the younger
generation because Katy Perry is classed as a role
model towards the younger and older
generation. She is well known in both the USA
and UK but, is more known within the USA due
to the fact of being raised there. Both Middle
and Lower class can purchase this magazine
because of its reasonable price. I feel that the
White background would be more directed
towards Katy Perry due to her style of music.

14. MAIN IMAGE: The main
image has been centred in
order to portray a bold and
powerful affect towards the
reader.
MAIN COVER LINE: These
are the main topics the
reader will be reading
within the magazine about
the artist and other gossip.
COLOUR SCHEME: The
colour scheme that is
called White, Orange
and Black. The reason
for the orange and
white is due to what
the artist is wearing
and also her hair
colour. The black
colour would be used
to allow for the
visibility of the text to
be sharp and bold
towards the viewer so
they can read.
MASTHEAD: The
masthead for this
magazine is bold and a
bright colour in order
to catch the viewers
eye and attention
towards the magazine.
COVER LINES: These
are topics in which
describe the main
topics and allow for a
more information
towards what the
reader maybe reading.
FONT TYPES: sans serif

15. CODES: The colour of orange
is used a lot within the cover
of the magazine. The reason
for this is because the colour
is well known as it is also
directed towards this artist
as well as pink.
CODE: The colour
white has been
used again but, in a
different way. It
seems as if the
colour of white is
being used to
portray royalty and
class such as from
the crown and
dress she is
wearing.
CONVENTION: They have
used a very well known
singer in order to attract
people towards the
magazine and make people
want to read the magazine
in order to find out more
information about the well
known artist. Meaning the
target audience towards this
magazine would most likely
be R&B related because of
the singers style of music.
CONVENTIONS:
The artists body is
in front of the
header in order the
viewers to see who
the artist is.

16. TARGET AUDIENCE
Gender: Female
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Group C1, C2, D and E
Psychographic profile: Emulators and
mainstreamers
CONCLUSIONS/JUSTIFICATION
I have come to this conclusion due to self-
knowledge and from knowing quite a large
amount about this artists. Females would be
attracted more towards this magazine because
Nicki Minaj is more of a female role model
towards the younger generation. She is very well
known within the USA and UK, but mainly the
USA because that’s were she originated from.
Both Middle and Lower class people can buy this
because the price of the magazine is cheap. I feel
that the black community would be more
directed towards this magazine because of Nicki
Minaj herself and her style of music.