Film4 textual analysis

1. Textual Analysis

2. The people standing in
the advertisement are
Hollywood actors who
are standing in normal
lower class clothes in
the middle of London
like normal people,
this is too show the
movies will be aimed
towards normal
people.
This advert shows that
Film4 is targeted
towards the average
working man by the
types of clothing the
people are wearing in
the shot such as the
high visibility jacket
and jeans
The clothes that the
actors are wearing
match the red and
white colour scheme
for Film4 as do the
board and leaflets this
is to synergy between
products.
All of the actors on
the poster are men of
a similar age with
quite masculine jobs
this could be to show
who is the focus of the
channel and to appeal
to this audience.

3. The Film4 logo is featured
on the poster to create
synergy between all of its
products and when
people see other Film4
products there will
recognise the logo and
colour scheme.
The poster gives a run
through of upcoming
films and events that
will be shown on the
channel to give the
audience a taste of
the types of things
that will feature on
the channel.
The audience is told what platforms the channel can be viewed, such as Freeview and satellite
this is so that the audience knows whether the poster applies to them or not.