final questionnaire redo

1. Final
questionnaire
We asked 10 people in our target audience to fill out a questionnaire
based on our main documentary task which gave us these results…

2. MAIN TASK

3. Q1:What do you know about streetwear?
• Lots - 5
• Not much - 4
• Nothing - 1
• The majority of our target audience
said they know a lot about street-wear
showing that it is an industry people
are interested in. However a lot of
people said they did not know much
about the industry so it shows it is an
industry that people can be educated
on. This means our documentary will
give our audience intellectual pleasure
and self actualization due to our
production having an active audience.
Votes
Lots Not much Nothing

4. Q2. Are you into street-wear
• Yes - 6
• A little - 1
• No - 3
• The majority of our target audience are into
street-wear which is a niche area of the fashion
industry with at least 70% of the demographic
we asked being interested in it. This is crucial
for an independent documentary like ours to
have a market. It enables us to use below the
line marketing in posters and billboards, but also
specialist advertising in targeted search engine
marketing and in catalogs and magazines which
our target audience will actively engage with.
This will allow us to create a viral marketing
campaign through the use of our target audience
being digital natives meaning they will use sites
such as Youtube, where we can release little
clips of outfits and competitions where people
can win a hyped item of clothing by sharing and
liking the promotional video which we release.
Votes
Yes A little No

5. Q3. Since this is an ‘urban’ documentary do
you expect it to have an urban aesthetic or a
more ‘serious’ look
• Yes - 7
• No - 3
• Our target audience has substantially chosen for
an urban aesthetic which was expected as of the
industry we are making our documentary about.
We will balance this with a cinematic aesthetic as
they can be similar. They will both be filmed in
high quality however the urban aesthetic means
that the shots will have effects on top of them
and will have a wider range of transitioning shots
than just cuts, fades and jump cuts etc. The
urban aesthetic will also require more handheld
shots and more establishing shots of buildings and
outfits that are worn.
Votes
Yes No

6. Q4. Would you like this documentary to be UK
specific or have an international appeal?
• UK specific - 5
• International - 5
• As the audience was indecisive about whether it wanted it to
be UK specific or international we will make this decision based
on our findings during production. This could be because the
UK specifically London is a cultural hub for street-wear with
groups such as ’the basement’ being worldwide known and
based in London and London also having stores such as Dover
Street Market and also numerous high end collaborations being
released there, including the A$AP Rocky Guess collaboration.
However if it was made to be on an international scale then
independent consignment stores such as Flight Club and Round
Two would have been able to be featured which are very
prominent and influential in the street-wear industry.
Votes
UK specific

7. Q5. Have you ever watched a short
documentary on fashion?
• Yes - 8
• No - 2
• This shows our audience is interested in fashion and multiple areas on
it, which is key as street-wear takes inspiration from many different
areas of fashion. So this lets us know to pursue with our idea.
• Steve Neale states that genres all contain instances of repetition and
difference, difference is essential to economy of the genre. Stating a
film must match its conventions to be part of the genre and that a film
must subvert convention enough to be considered unique and not just a
clone of an existing film. This is what our documentary does, taking
influence from the conventions of the genre however subverting and
having our own take on certain aspect making it a unique short
documentary on fashion which is what are niche audience will desire.
• Neale furthermore states that Hollywood’s generic regime performs
two functions: To guarantee pleasure and meaning for the audience.
Which is what we have done by having our own take on conventions
and applying gratifications of self identity and information. Secondly
he says it is to offset financial risks of film production by providing
collateral against innovation and difference. However as we are an
independent production who sees success through innovation this does
not apply us.
•
Votes
Yes No

8. Q6. Do you want to see a clear conclusion in
the footage about the reselling industry?
• Clear conclusion - 3
• Letting the footage speak for itself - 7
• Due to these results we will let the
conclusion of the opinion ‘unfold’
during the documentary with it not
being obviously stated. This will refer to
the postmodern approach of having a
fragmentation, or a paradox, leaving
suspicion to not say what happens
outright, allowing the viewer to make
their own decisions.
Votes
Clear Conclusion Let the footage speak for itself

9. Q7. Short takes or Long takes used to inform
the audience?
• Short takes – 5
• Long takes – 5
• Due to this we will have long takes being used
during interviewers however we will also have
short takes of the scenery and ’fit pics’ being
integrated these will be transitioned into with
fades however transitioned out of with
cutaways. We will also have montages of clips
of ‘fit pics’. The structure will also integrate
both our target digital native audience
interested in this niche concept. It will also
appeal to the fox thinkers in our audience and
also the more sophisticated older aged viewers
e.g. the secondary audience. The primary
audience which is a majority of fox thinkers
will gain gratification and satisfaction from the
montage clips of the ‘fits’.
Votes
Yes No

10. Q8. Would you prefer to see more resellers or
general customers?
• Resellers - 4
• General customers - 6
• Due to this close result we will show more
general customers, although we may show
resellers as general customers if they also buy the
products to wear and keep. Seeing more general
customers shows their interest in the buying to
keep and wear aspect of the industry, showing the
audience wishes to gain the gratification of self
identity and also possibly information on how
these general customers still manage to obtain the
product even with the mass competition for each
product they release. Having more general
customers will also represent the industry of
reselling as not being as large as it is actually is
and possibly give a false perception to the
audience about how difficult it is to purchase a
hyped product but also how much of a profit you
can also make off it.
Sales
Resell General customers

11. Q9. Do you want the documentary to be
brand specific?
• Specific to brands - 4
• General street-wear - 6
• Due to this we will not just focus on
Supreme and Palace but will also
include new independent big cartel
brands and up and coming brands that
have no received much attention but
are still prominent in the street-wear
industry but do not have a resell
industry. I believe there will be less
confusion by focusing on multiple
leading brands as they will result in the
audience receiving a the gratification of
information.
Votes
Specific brands General streetwear

12. Q10. We planned to visit other street-wear stores
to show the contrast between the ‘hyped’ brands
and the other street-wear brands, should we
continue with this?
• Yes continue - 7
• No - 3
• This gives the audience the gratification of
information about a wider array of brands
and also the gratification of self-identity.
Helping to satisfy the needs of the
audience in knowing about the culture and
how it’s own market place just for ‘hyped’
clothes and accessories works.
Votes
Yes No

13. Q11. Do you prefer to see someone doing the
interview of someone or just the voice over of
someone being asked?
• Have an interviewer - 2
• No interviewer – 8
• We will have just the
questions/interviews taking
place with no interviewer
however if we do interviews
outside one of our chosen
locations e.g. outside
Supreme to its consumers we
will have an interviewer for
that. The choice of mode we
have chosen is to use
questions with no
interviewer but with a
voiceover asking the
questions.
Votes
Have an interviewer No interviewer