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   We feel our target audience would be:

   Middle Aged People


   Possibly with children aged twelve and upwards


   Interested in the world around them
   Our sub- target audience would be:

   Teenaged People


   Who are interested in how they are perceived


   Possibly not within the current stereotype
   For our print work we will use:
 Images      associated with stereotypes of youths
    - this indicates to the audience exactly what the
    documentary is about
 Contrasting       images of counter stereotypes -
    this will show we are challenging the stereotypes
    and not just presenting them
 Channel      4 print work essentials - so the public
    know where they can see it.
   We wanted to convey what
    the documentary entails:
   The graffiti is commonly
    associated with youths
   We show that we may be
    challenging the stereotype
    as the pictures are of
    educational items
   The article will go on the
    side
   We feel this may appeal to
    our target audience as it is
    an unusual platform in
    which to see these pictures
   This would be an
    advertisement seen in a
    newspaper
   For this draft it would be a
    quarter of a page
   It represents the fact that
    the documentary is a
    ‘Through the looking glass’
    style
   We have kept the common
    ‘Channel 4’ advert indents
   It would appeal to our
    target audience as the
    colour contrast which would
    be in place show the
    challenge of the perception
    of young people

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Marketing Plan

  • 1.
  • 2. We feel our target audience would be:  Middle Aged People  Possibly with children aged twelve and upwards  Interested in the world around them
  • 3. Our sub- target audience would be:  Teenaged People  Who are interested in how they are perceived  Possibly not within the current stereotype
  • 4. For our print work we will use:  Images associated with stereotypes of youths - this indicates to the audience exactly what the documentary is about  Contrasting images of counter stereotypes - this will show we are challenging the stereotypes and not just presenting them  Channel 4 print work essentials - so the public know where they can see it.
  • 5. We wanted to convey what the documentary entails:  The graffiti is commonly associated with youths  We show that we may be challenging the stereotype as the pictures are of educational items  The article will go on the side  We feel this may appeal to our target audience as it is an unusual platform in which to see these pictures
  • 6. This would be an advertisement seen in a newspaper  For this draft it would be a quarter of a page  It represents the fact that the documentary is a ‘Through the looking glass’ style  We have kept the common ‘Channel 4’ advert indents  It would appeal to our target audience as the colour contrast which would be in place show the challenge of the perception of young people