2. Mock Print Advert
Final Print Advert
We tried to get a similar picture when
making our actual print advert.
3. Our print advert conforms to the codes and conventions as it is A4
landscape with the channel logo ‘Channel 4’ on the left hand side.
Although most channel 4 print ads have their logo on the right we
had to position ours on the left due to the angle of the image. The
channel 4 logo is a key feature as this allows the audience to be
aware of what channel the documentary will be aired on. This could
give the audience an indication of the style of documentary they may
consume.
The scheduling information
is essential as this allows the
audience to be aware of
when, where and what time
the documentary will be
aired.
Our radio trailer slogan is ‘join
the fight for equality’ and print
advert slogan ‘fighting for
equality’. We had to differ these
as it suited the trailer to have
that slogan due to how is it said
and this slogan sounded better
when it was spoken by the
young male. However, the print
ad slogan was different due to
the portrayal of the image.
Our print ad follows the
conventions as it has one main
image like most Channel 4 print
ads do. This is clear for the
audience to understand that
there is one clear topic and
narrative being boxing. This gives
an indication the audience
whether they will be interested
in it. We chose this image of a
female containing more power
and authority over men as we
wanted to symbolise that that
boxing isn’t just a male
dominated sport and females can
take part and compete in these
types of sports that are very male
stereotypical. We wanted to
remove the male stereotype and
try to gender neutralise the sport
overall.
The purpose of a print ad persuades the
audience that that particular product is the
best therefore, we created a print ad for our
boxing documentary to try and engage and
entice our audience. This would make out
documentary well established to a mass
audience, which is something we tried to
aim for.
