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KEY ACCOUNTABILITIES:
General
 Follow all relevant departmental policies, processes, standard operating procedures and
instructions so that work is carried out in a controlled and consistent manner.
 Keep Line manager updated on all POS related information including footfalls, sales
figures and customer queries, demand patterns as well as issues in order to take joint
decisions on future steps and meet the store targets.
 Liaise with Line Manager to update the Brand Managers on demand and sales related
information to be fed back to Principals.
 Support the business planning process for the show room with input and guidelines from
the company targets and business plan; drive the performance of the show room to meet
the budget and targets set in the business plan and ensure the costs are controlled and
managed efficiently to deliver a good P/L statement for the unit.
 Submit qualitative and quantitative reports as per the directives of the management in a
timely manner.
 Work on any projects and/ tasks assigned by line manager or senior management
Market and Product Knowledge
 Should be updated on all developments related to the brands, new products and
launches, marketing initiatives etc and keep the team updated on them in a timely
manner
 Have a thorough understanding of competitor brands, retail shops, their initiatives and
other promotions and update line manager and team on them.
Sales Management
 Ensure the team meets the targets and where ever possible exceed the targets.
 Ensure the team has the skills, product, tools and the necessary support to meet the
targets
 Contribute to sales strategy and marketing strategy
 Take steps to drive sales and foot fall into the showroom.
 Ensure that team is aware of allowed discount limits and use discretion and liase with the
line manager on exceptional cases in order to keep discount levels in control
 Review product and brand mix in the show room and offer suggestions to improve and
enhance the collection to drive sales
Customer Service
 Handle all queries, issues, complaints or any other concerns of customers in a timely and
efficient manner. Escalate serious issues to the Line manager
 Ensure the team builds rapport with all guests and maintain contact with them for
regular updates and other company promotions and deliver an excellent service
experience to all customers
 Build relationships with regular/ key clients to ensure complete customer satisfaction,
identify future sale opportunities and build networks for the organization
After Sales Service
 Should make sure that the customer’s issues and concerns are effectively communicated
to the After Sales team
 Regular follow up on status of the materials sent to service center and update customer
 Assist after sales teamin meeting their revenue targets
 Interact with the after-sales teamon escalated issues to ensure that customer
satisfaction objectives are met
Show room management
 Effective Merchandising; Ensure all displays are placed as per specifications at all times in
order to maintain the brand image of the company
 Ensure that all internal standards set for the show room and external standards set by
the brands and Al Manara International are maintained at all times.
 Monitor store footfalls, converted sales and related analysis on a daily, weekly and
monthly basis and generate ideas by self and from team on ways to improve the foot fall
and conversion rates.
 Maintain all standards and regulations with regards to Health and Safety, Security and
Fire safety for the showroom are maintained and the team members adhere to it.
Team Management
 Maintain the right atmosphere for the team to be highly motivated and perform to their
best ability while ensuring discipline and compliance with company guidelines and
standards
 Create a good harmony and team work within the showroom team members and with
other members of the organization
 Make sure all team members adhere to the Uniform and grooming standards and
conduct themselves in a professional manner at all times.
 Communicate with all team members on the Showroom SOPs, update from management
and head office, brands in a timely manner
 Handle any staff related issues and update the HR and line manager in a timely manner.
Important and urgent issues should be escalated to the HR and line manager without any
delays
 Supervise the employee schedules to ensure that employee shifts are fairly allocated and
all resourcing issues are dealt with in a timely manner
 Liaise with other departments, HR for staff requests and ensure timely action of all
requests.
 Provide quality feedback to team members to assist themin improving themselves.
L&D
 Should personally train team members on a regular basis.
 Ensure team members are fully trained and competent in handling all the products,
brand and selling skills. Liase with line manager on training needs
 Follow up on learning outcome of trainings that team members attend and ensure
application of the outcomes at work place
 Monitor and follow up on Personal Development Plans of all staff.

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ALAA RAYA_JD Deputy Showroom Manager

  • 1. KEY ACCOUNTABILITIES: General  Follow all relevant departmental policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner.  Keep Line manager updated on all POS related information including footfalls, sales figures and customer queries, demand patterns as well as issues in order to take joint decisions on future steps and meet the store targets.  Liaise with Line Manager to update the Brand Managers on demand and sales related information to be fed back to Principals.  Support the business planning process for the show room with input and guidelines from the company targets and business plan; drive the performance of the show room to meet the budget and targets set in the business plan and ensure the costs are controlled and managed efficiently to deliver a good P/L statement for the unit.  Submit qualitative and quantitative reports as per the directives of the management in a timely manner.  Work on any projects and/ tasks assigned by line manager or senior management Market and Product Knowledge  Should be updated on all developments related to the brands, new products and launches, marketing initiatives etc and keep the team updated on them in a timely manner  Have a thorough understanding of competitor brands, retail shops, their initiatives and other promotions and update line manager and team on them. Sales Management  Ensure the team meets the targets and where ever possible exceed the targets.  Ensure the team has the skills, product, tools and the necessary support to meet the targets  Contribute to sales strategy and marketing strategy  Take steps to drive sales and foot fall into the showroom.  Ensure that team is aware of allowed discount limits and use discretion and liase with the line manager on exceptional cases in order to keep discount levels in control  Review product and brand mix in the show room and offer suggestions to improve and enhance the collection to drive sales Customer Service  Handle all queries, issues, complaints or any other concerns of customers in a timely and efficient manner. Escalate serious issues to the Line manager  Ensure the team builds rapport with all guests and maintain contact with them for
  • 2. regular updates and other company promotions and deliver an excellent service experience to all customers  Build relationships with regular/ key clients to ensure complete customer satisfaction, identify future sale opportunities and build networks for the organization After Sales Service  Should make sure that the customer’s issues and concerns are effectively communicated to the After Sales team  Regular follow up on status of the materials sent to service center and update customer  Assist after sales teamin meeting their revenue targets  Interact with the after-sales teamon escalated issues to ensure that customer satisfaction objectives are met Show room management  Effective Merchandising; Ensure all displays are placed as per specifications at all times in order to maintain the brand image of the company  Ensure that all internal standards set for the show room and external standards set by the brands and Al Manara International are maintained at all times.  Monitor store footfalls, converted sales and related analysis on a daily, weekly and monthly basis and generate ideas by self and from team on ways to improve the foot fall and conversion rates.  Maintain all standards and regulations with regards to Health and Safety, Security and Fire safety for the showroom are maintained and the team members adhere to it. Team Management  Maintain the right atmosphere for the team to be highly motivated and perform to their best ability while ensuring discipline and compliance with company guidelines and standards  Create a good harmony and team work within the showroom team members and with other members of the organization  Make sure all team members adhere to the Uniform and grooming standards and conduct themselves in a professional manner at all times.  Communicate with all team members on the Showroom SOPs, update from management and head office, brands in a timely manner  Handle any staff related issues and update the HR and line manager in a timely manner. Important and urgent issues should be escalated to the HR and line manager without any delays  Supervise the employee schedules to ensure that employee shifts are fairly allocated and all resourcing issues are dealt with in a timely manner  Liaise with other departments, HR for staff requests and ensure timely action of all requests.
  • 3.  Provide quality feedback to team members to assist themin improving themselves. L&D  Should personally train team members on a regular basis.  Ensure team members are fully trained and competent in handling all the products, brand and selling skills. Liase with line manager on training needs  Follow up on learning outcome of trainings that team members attend and ensure application of the outcomes at work place  Monitor and follow up on Personal Development Plans of all staff.