Twilight Saga

2. Target Audience
The target audience are mostly teenagers, especially
girls. This is because it’s series of films is based on
love, stereotypical love. The teenagers can relate to
the events because most of them will or are
experiencing their first love. This film is also for people
that like mystical romance, power, creatures and
want to escape from reality.

3. Books/Films
The Books started off the whole sensation.
Also, the fact that there were books has made
the saga already popular because they already
had fans which read the books. The films built
onto its popularity and made it become a
worldwide sensation.

4. Merchandise
• Clothes, bags and other things are sold
marketing twilight towards teenagers as we
have realised the shop “Claire’s” sell Twilight
based products which is a shop mostly based
for teenage girls.

5. Games
There are many games being sold that are
based on Twilight. There are Iphone
Apps, board games and many other for game
consoles. These are made for those who
already watched the film, so it advertises
these game console users to watch the film.

6. Posters/Interviews
Twilight was advertised by posters and by
interviews in many popular magazines, mostly
in teenager magazines.

7. Radio Broadcast
There were radio broadcasts that interviewed
the actors, on radios such as Radio One.
www.youtube.com/watch?v=TOQToeICJTY
Also, interviews on TV on channels like MTV or
VIVA that most teenagers like watching.