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1. Task 1 – Understand the key features of
moving image production.

2. EDUCATING THE EAST END.
• The format of the documentary is a series with consecutive episodes using the same characters. The show is in
chronological order of the students’ daily lives which is then narrowed down to the little aspects that stand out.
• The purpose of this programme is to inform and educate the public about how education in East London varies from
education elsewhere. You are able to watch this on TV at the scheduled time or on demand (4od). The target audience
for this programme are other kids as they see how other people deal with the same things they deal with but in a
different way.
• The key techniques used are observational and interviews as the camera crew follow the students’ around to film every
aspect of their school lives. All the students used are also interviewed in between the scenes. I think the programme is
subjective as it is a personal documentary based on different people and their personal experiences.
• Genre codes used consist of having little captions below which tell the audience something that is not obvious to them.
As a documentary this is helpful as they can explain things to help the audience get a clear understanding.
• The target audience for this show are students themselves as they go through the same things so they can identify
with the students on screen and can see how other students in different areas handle their same situations and
problems.
• The mode of address of this documentary is direct address and In-formal as the students look into the camera whilst
talking when being interviewed so the audience feel like they are talking face to face. The language used is informal as
abbreviated words are used and slang.
- What is the format purpose, platform for broadcast and describe the target
audience?
Available for watch on 4od. S2 Ep4

3. DAIRY MILK
• The purpose of the advert is to promote the product by informing the audience that dairy milk makes people
feel better, which persuades them to buy the chocolate. This advert was available on TV in-between TV
programmes, at cinemas before the film and on YouTube.
• The techniques used are humour (use of the gorilla) as animals don’t usually play instruments which makes the
advert entertaining to watch . The slogan has been included in it saying “a glass and half full of joy” which links
to the gorilla being happy. The soundtrack used also links to this as the lyric used is “I can feel it floating in the
air tonight” indicating that he feels joy as he eats the chocolate. This lyric is also repeated a few times showing
the effect the chocolate has on him.
• The target audience for this advert is everyone as chocolate is eaten by all age groups and the gorilla has
been added as a form of humour which appeals to everyone.
• The mode of address is informal as the gorilla doesn’t make eye contact with the audience. There is no speech
in the advert suggesting the production company wants the audience to focus more on the gorilla.
• The advert creates a buzz as a form of social interaction as the viewers can discuss it with their friends and talk
about the use of humour with the gorilla. The message of the advert is that Dairy Milk chocolate is so good
that it even has an effect on animals which persuades people to go and buy it more often.
https://www.youtube.com/watch?v=TnzFRV1LwIo
- What is the format purpose, platform for broadcast and describe
the target audience?

4. TOP BOY
• Top boy is a TV drama which has 2 series consisting of 4 episodes in each. It is a Drama based on
gang culture and crime within the ethnic community. The purpose of this programme is to
entertain people and give people an in sight of how some may live their lives. It almost informs
people about the different lifestyles and struggles people go through.
• Top boy follows a linear narrative where each scene is somehow connected to another and also
includes parallel cut. The narrative is that the gangs trust has been broken and secrets are being
revealed resulting in them having to go seek revenge.
• The main characters are from ethnic backgrounds and are represented as trouble and dangerous
throughout the whole series shown through their heavy involvement with drugs and violence. This
is a stereotypical representation of ethnic minorities. It also show the difficulties and struggles they
have which makes the audience feel sympathy towards them.
• The re occurring themes are gang violence and revenge which are things that go on everyday in
the world. Top boy is accessible on TV at the scheduled times or you can catch up with it on 4od
or stream from Netflix.
Available to watch on Netflix or 4od S2 Ep4