.

1. Task 1 – Understand the key features of
moving image production.

2. EDUCATING THE EAST END.
• The format of the documentary is a series with consecutive episodes using the same characters.
The purpose of this programme is to inform and educate the public about how education in East
London varies from education elsewhere. You are able to watch this on TV at the scheduled time
or on demand (4od). The target audience for this programme are other kids as they see how
other people deal with the same things they deal with but in a different way.
• The key techniques used are observational and interviews as the camera crew follow the
students’ around to film every aspect of their school lives. All the students used are also
interviewed in between the scenes. I think the programme is subjective as it is a personal
documentary based on different people and their personal experiences.
- What is the format purpose, platform for broadcast and
describe the target audience?
Available for watch on 4od. S2 Ep4

3. DAIRY MILK
• The purpose of the advert is to promote the product by informing the audience that dairy milk
makes people feel better, which persuades them to buy the chocolate. This advert was available
on TV in-between TV programmes.
• The techniques used are humour (use of the gorilla) as animals don’t usually play instruments
which makes the advert entertaining to watch . The slogan has been included in it saying “a
glass and half full of joy.
• The mode of address is informal as the gorilla doesn’t make eye contact with the audience.
There is no speech in the advert suggesting the production company wants the audience to
focus more on the gorilla.
https://www.youtube.com/watch?v=TnzFRV1LwIo
- What is the format purpose, platform for broadcast and
describe the target audience?

4. TOP BOY
• Top boy is a TV series which consists of 4 episodes in each series. It is a TV Drama based on
gang culture and crime. The main characters are from ethnic backgrounds and are
represented as trouble and dangerous throughout the whole series shown through their
heavy involvement with drugs and violence.
• Top boy follows a linear narrative where each scene is somehow connected to another and
also includes parallel cut. The problem is that the gangs trust has been broken and secrets
are being revealed resulting in them having to go seek revenge.
• The re occurring themes are gang violence and revenge. Top boy is accessible on TV at the
scheduled times or you can catch up with it on 4od or stream from Netflix.
Available to watch on Netflix or 4od S2 Ep4