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Copyright (C) Daniyal Shahrokhian
All Rights Reserved
Fighting Social Media Manipulation
with Machine Learning
Ebba Elhmoud
Machine Learning Team Lead
Forms of Digital Manipulation
2
●
Vaccines are not associated with autism:
https://www.ncbi.nlm.nih.gov/pubmed/24814559
●
Scientific evidence does not support the widely held belief that swimming
shortly after eating induces stomach cramps:
https://scholarworks.bgsu.edu/cgi/viewcontent.cgi?article=1144&context
=ijare
●
The conference sought "neither to deny nor prove the Holocaust... [but]
to provide an appropriate scientific atmosphere for scholars to offer their
opinions in freedom about a historical issue:
https://searchworks.stanford.edu/view/8215911
What is Social Media Manipulation?
Political Campaigns
4
blog.astroscreen.com
Weaponization of Social Media
https://www.nytimes.com/2018/10/15/technology/myanm
ar-facebook-genocide.html
https://www.bbc.com/news/world-asia-india-44856910
https://www.nato.int/docu/review/articles/2016/07/25/the
-lisa-case-germany-as-a-target-of-russian-
disinformation/index.html
5
Barack Obama on Disinformation
6
Facial Manipulation is getting better
7
Forms of Digital Manipulation
8
Donara Barojan, Head of Operations at Astroscreen
●
Trolling
●
Astroturfing
●
Commercial bots
●
Political bots
●
Sockpuppet accounts
●
Wikipedia edits
●
Google/YouTube SEO
manipulation
● Inauthentic social media
pages
● Inauthentic social media
groups
● Impersonating users
● Impersonating/imitating
media outlets
● Inauthentic social media
ads
Applying
Machine Learning
Detecting DeepFakes
“Exposing AI Generated Fake Face Videos by Detecting Eye Blinking”—Li et al.
10
Detecting DeepFakes
11
Adaptability of Machine Learning Models
12
Supervised Learning
13
Exploratory Data Analysis
14
Unsupervised Learning
15
ML in Production
“Hidden Technical Debt in Machine Learning Systems”—Sculley et al.
16
Thank you
Copyright (C) Daniyal Shahrokhian
All Rights Reserved

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media Manipulation.pptx