Social Media For Our Health: More than Facebook <br />CLARA SONG, MD, FAAP<br />Assistant Professor of Pediatrics<br />Sec...
Disclosure<br />SPEAKER: Clara Song, MD<br />I have no relevant financial relationships with the manufacturers of any comm...
The Truth and Nothing but…<br />I am not a social media expert.<br />There are no social media experts.  There are only so...
OBJECTIVES<br />Understand the evolution of social media and its impact on healthcare<br />Classify the current available ...
Social Media Anxiety Disorder<br />“Social Media” = Facebook  and Twitter<br />Rumor mill of unprofessional conduct on Fac...
Social media has taken over…<br />… porn as the #1 activity on the web.<br />Source: Social Media Revolution from Socialno...
Everyday…..<br />… approximately 2 BillionGoogle searches occur.<br />Source: Social Media Revolution by Socialnomics.net<...
Interestingly….. <br />Facebook TOPS Google for weekly traffic in the U.S.!<br />Source: Social Media Revolution 2 from So...
In 2010, social media use increased… <br />Baby Boomers (46-65 yr): 54 76%<br />Gen X (32-45 yr):  70 85%<br />Millennia...
Saying it simply…<br />Many people are on the web… <br />AND on the web to utilize social media tools.<br />
Social media impacts our lives <br />Facebook Kawasaki diagnosis story<br />President Obama’s townhall forum on Facebook l...
$20 million for >1000 ideas<br />2,640,026 lives positively affected<br />Facebook: >5.5 million fans<br />Twitter:  >120,...
120,000 ideas</li></li></ul><li>“Social media is NOT a fad…<br />“…it’s a fundamental shift in the way we communicate.”<br...
Source: radarnetworks.com<br />Evolution of the Internet<br />
Social Media….<br />transforms broadcast media monologues (one to many) into social media dialogues (many to many). <br />...
Blogs<br />Microblogs<br />Photos<br />Videos<br />Audio<br />Networks<br />WEB 2.0<br />Source: blog.milestoneinternet.co...
Social Media is about….<br />Reaching out and having a conversation.<br />Source: www.telegraph.co.uk<br />
Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration and practice<br />Disease manag...
Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration and practice<br />Disease manag...
3rd most prevalent activity <br />Pew Research Center’s Internet & American Life Project Feb 2011 report<br />Survey of 3,...
Social Media for Health Information<br />94% use Facebook<br />32% use YouTube<br />18% use MySpace or Twitter<br />Nation...
We are e-Patients<br />Seek online guidance for their own conditions or for loved ones<br />“equipped, electronic, enabled...
Hospitals in the United States 2011<br />Source: Found In Cache, Social Media resources for healthcare professionals from ...
Twitterand Facebook (Farmville) was used to raise $1 million for the new children’s hospital.<br />Source: Modern Healthca...
Twitter: <br />OU Medicine<br />Harold Hamm Oklahoma Diabetes Center<br />YouTube:<br />OU Medicine<br />Tips on Living He...
We are e-Doctors<br />99% of U.S. physicians are online<br />83% consider the Internet essential to their practice<br />91...
Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration & practice<br />Disease managem...
How do you currently save your references and articles?<br />Print and file<br />Drag and drop onto a USB drive<br />Save ...
Bookmark, Share & Save<br />Source: tootf.com<br />
Source: geekestateblog.com<br />
Diigo<br />Connotea<br />CiteULike<br />Google Chrome: 	AddThis<br />Delicious<br />Technorati<br />Reddit<br />StumbleUpo...
READER<br />Google 	Reader<br />NewsGator<br />My Yahoo!<br />FeedDemon<br />Net Newswire<br />Source: rssboard.org<br />
RSS provides “timely updates from favored websites… and aggregates feeds from many sites into one place.”<br />RSS= “Reall...
Slide Share<br />Google Docs<br />SlideBoom<br />SlideServe<br />Scribd<br />280 Slides<br />SlideRocket<br />Slide<br />S...
Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease manage...
2010<br />
Facebook<br />More than 750 million active users<br />50% of active users are logged on in any given day<br />Fastest grow...
If Facebook was a country….<br />… it would be the 3rd largest in population.<br />Source: Social Media Revolution 2 from ...
Image Source: flagspot.net, cia.gov,toddpaynefortennessee.com<br />
FACEBOOK<br />Fun, casual<br />Meet old friends, make new friends<br />Join interest groups, communities<br />Learn<br />S...
LinkedIn<br />> 120 million professionals in 150 industries in over 200 countries<br />Average age is 41 years<br />Over 5...
LinkedIn: Business Lunch<br />Neonatologists on LinkedIn<br />Neonatal-Perinatal Medicine Group<br />
Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease manage...
“No one physician is as knowledgeable as physicians working together.”<br />Largest online physician community<br />Over 1...
iConsult<br />Real-time visual consultation<br />
Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease manage...
Twitter<br />Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchan...
Twitter<br />175 million registered users, as of January 2011<br />200 million tweets a day, as of June 2011<br />Largest ...
Coffee Talk<br />Tweets are short and sweet….. <br />Casual conversation, <br />	like at the water cooler or 	coffee house...
140 HEALTHCARE USES FOR TWITTER <br />Tissue recruitment<br />Disaster alerting/ response<br />Amber alerts<br />Tracking ...
Does your institution have policy on employees’ use of social media? <br />Yes, absolutely.<br />Yes, kind of, an unwritte...
Does your institution have policy on employees’ use of social media? <br />Yes, absolutely.<br />Yes, kind of, an unwritte...
Potential Risks<br />Social networking is online= Public domain, no longer private<br />Posting online is permanent; can b...
Minimize Risks<br />Use common sense.<br />“The least common thing in the world is common sense.”<br />Review the terms of...
Future doctors share too much on Facebook<br />Source: news.ufl.edu/2008/07/10/facebook/<br />
Social Do’s and Don’t<br />DO: <br />Identify yourself with yourself employer if appropriate, but emphasize that you do no...
To Friend or Not to Friend<br />“Please Don’t ‘Friend’ Your Patients”<br />Violation of HIPAA by jeopardizing the protecti...
Ignore…..<br />84% would NOT use social media to communicate with their physician<br />72% would call nurse help line<br /...
AMA Policy: Professionalism in the Use of Social Media<br />Standards of patient privacy and confidentiality<br />Privacy ...
Use web tools with confidence to streamline<br />More “expert-generated” content alongside user –generated content<br />Ef...
“Social media is like voting…<br />You may not like the system, but unless you vote, you don’t have a right to complain ab...
Why not vote?<br />
clara-song@ouhsc.edu<br />“If you ask me anything I don’t know…….I’m not going to answer.”- Yogi Berra<br />
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  • Director of Education at Case Western Reserve University
  • As of 2009, the overall #1 activity on the web….
  • …. This indicates that people are searching for information. With social media applications, they are now sharing information more efficiently and effectively.
  • Facebook has now topped Google as the #1 most popular site on the internet. So, people are also on the web trying to connect with each other as well as search for information. FB is avenue where we can find and share information quickly, then communicate our thought all on one platform. Facebook is quickly becoming the new search engine on the block….
  • Baby boomer 1946-64Gen X 1965-83Gen Y 1984-2002
  • Many people are on the internet and- basically, they are on Facebook!
  • July 2011- 4 yo, strep neg, puffy face photo at ped’s officeApril 2011- Obama used Facebook as a platform for a public town hall, This was live-streamed via multiple venues on the web, including the White House FB page. The focus of the town hall was the national budget.On an international level, in Jan 2011- The turmoil in Egypt was chronicled in real-time and disseminated by Twitter, FB and YouTube. Social Media can impact our daily lives in seemingly insignificant as well as profound ways- Iran political rallies, Egypt inside stories, Oklahoma Senator tweets State of the Union Address
  • Initially started last year in 2010 with the seed $ that should have bought Super bowl commercial time. Great idea to make a positive impact on the world- promote it and get people to vote for it!Is campaign primarily driven by social media 82 million votes- that is more than the last non-presidential federal election in 2006., which had the best voter turn out. The only thing that more Americans will come together to vote for (other than the Pepsi Refresh ideas) is the President.
  • Social media is not a fad… it’s here to stay…. Like rock &amp; roll- it’s not going anywhere. We don’t necessarily have to like it, but we may as well get to know what it’s all about.
  • So, how did we get to this point?? Web 1.0 is a term to define the internet as we understood it as its inception, which became commonplace in the 90’s. The internet at that time was used primarily for email and as a source of information. Web 1.0 users visited internet site and extracted information as if it were a digital library. Webmasters generated the information, and users viewed the information as they needed. Web 2.0, the internet as it has evolved this past decade, is no longer only a source of content for passive viewing, but has become an interactive, dynamic arena for idea and information exchange. Now this exchange of ideas occurs, in many applications, in real-time.
  • Social media is a “group of Internet-based applications…that build on the foundations of Web 2.0, and that allow the creation and exchange user-generated content.” One of the most important concept of social media is “democratization” of ideas, which means that it allows its participants to become producers of information as well as users. What makes social media “social” is the interaction of all its participants.
  • Social media encompasses many different Internet-based applications, allowing for the creation and exchange user-generated content. Ultimately, at the center of it all- are conversations,
  • Social media is about reaching out and having a conversation…. enabling people to find a common ground so that we can COMMUNICATE. This allows for the creation of relationships between users.It’s about keeping people informed, engaged, and ensuring dynamic dialogue.
  • How is affecting our world in healthcare and as clinicians? I’d like to talk now about the concept of Health 2.0- which is the use of Web 2.0 tools byclinicians, administrators, researchers as well as patients and their families in order to collaborate and personalize healthcare, and promote health education…..The idea is to utilize these tools to strengthen the relationships and communication between communities in the healthcare system and within those communities. (clinicians, researchers, administrators, patients)
  • Information sharing among the health communities currently, it is the patient community that has biggest voice and presence on the web.
  • A report issued on February 1, 2011 of 3001 American Adults stated that 8 in 10 internet users search online for health information…. Making this activity the 3rd most prevalent activity among American web users. (1. Exchanging email 2. Utilizing search engines 3.Seeking health information)
  • In March 2011- Survey of 23,000 Americans revealed that social media sites have become very popular for searching for heath information- with Facebook the clear winner. 1 in 4 responded that what they learned on these sites was “very likely” OR “likely” to impact their future health decisionsMost responded that they also consulted with a physician This addressed a recurring concern that patients are using the internet to self-diagnose and self-medicate w/o reference to health professionals. This survey may- somewhat- relieve us of the notion that social media replaces the professional consultation, and introduce the thought that it may, in fact, encourage it.
  • What do we call this proactive community of patients?- we call them equipped, empowered, engaged, equal partners in their health decision making…
  • As of June, 2011. ….AND, at least, 913 foursquare accounts, 458LinkedIn accounts. 137 blogs. For at total of 3,952 hospital social networking sites. Over 50% increase in use of twitter accounts and YouTube and social media overall.
  • In roughly 2 years- the # of hospitals with Twitter and YouTube accounts have almost doubled.
  • Patient education, promoting their facility and services.
  • We are an e-hospital.
  • I’d like to argue that… we are all e-doctors, whether, we want to admit or not. The e-doctor- all the “e’s” plus empathetic…e-providers, e-nurses, e-social workers, e-case mangers. And as we can see this growing number of e-patients, it may be a good idea to familiarize ourselves with the workings of Social media can help to keep open the lines of conversation- between patient and provider… instead of allowing that conversation to be replaced.
  • Let’s see what tools we can use to enhance info gathering and sharing, education, collaboration, and research.
  • Bookmarking sites to create a digital library of all your articles (journals, websites, blogs)- to replace the “print/pack” “drag and drop- USB” or “save/file-docs” that locks down one library to one computer or drive. Social bookmarked libraries can be shared with others, and searched by others.
  • Choose a site.Register.Add button (optional, but recommended).Find references (websites, articles, etc.).“Add to …” with one-click.Add “tags”.Socialize and share your library of marked websites/articles. Tags allow you to Create your own Dewey Decimal System. Helpful for education and teaching, research.
  • Going to Blockbuster vs NetflixSign up for Reader (Google Reader, Bloglines, Newsgator, my Yahoo!)Connect your websites to your Reader by finding icons (RSS)“Subscribe now” or copy URL to add subscriptions/feed onto your Reader.
  • Busy lives, busy people… trying to search for information takes time- how can we make this system work for us. One way is by utilizing a useful application called RSS feeds. Blockbuster vs. Netflix, personal 24/7 paperboy- reader is lawn
  • A great deal of Academic education and training is presented in the form of PPT and slides, Create then upload online to share. Create online, then share. Create with others online. Browse libraries of thousands of presentations on a number of subjects. Huge amount of expertise is being shared on these sites.
  • Dec 15, 2010- Mark Zuckerberg was named TIME magazine’s Person of the Year for his creation of a social network that brings together one out of every dozen people on the planet and 75 languages. Membership is currently growing at a rate of about 700,00 people a day.Started February 2004 as a 19 year old sophomore at Harvard.
  • Let’s talk about Facebook since it is currently the most popular social networking site, 2011- taken over Google as #1 most visited site.
  • Last year it was- 1. China 2. India 3. USA 4. FacebookNow, it’s- 1. China 2. India 3. Facebook
  • #2 social network in US…. as of August 2011. Executives from all Fortune 500 companies are LinkedIn members. Like going to a high-powered lunch business meeting Public profile- can be turned OFF, but needs to be done manually. Launched 2003.
  • Meeting of the minds.. With iPhones and Blackberrys. New and growing… over 90 members
  • Sermo &gt;130,000 physicians, iPhone/iPad only, iConsult released this month- 5,000 physicians already signed up. Availability for Droid expected by end of this year.
  • Next tool has greatest flexibility in applications and highest potential to be useful- but also, has the steepest learning curve. So, I feel it’s met the most resistance among healthcare professionals.
  • This year- new homepage to emphasize usefulness of Twitter as real-time search engine.
  • Founded in 2006. The numbers of continued growthreflect that people on a global level are taking advantage of this free tool to search for the latest, up-to-date information.
  • Like going to the water cooler work and getting the latest news of the day- But, if you are away too long, you’ll miss the conversation. It’s also like everyone having their very own talk show- given people their own personal soapbox- you can listen or not…
  • Created in 2009
  • However, we can be prepared to minimize the damage…. First and foremost, the most important thing is to use common sense. I like to think that, essentially, the virtual world onthe web respected as the real world- the same rules apply…. So, as you would act in the this world, you would act in the virtual world.
  • Socialv.s. Professional lives…. New FB privacy settings (released this week Aug 24, 2011), google + help address.
  • Again Virtual World= respect it like the real World. Remember that- Anything you post should be treated as if it can show up the next day on the front page of the NY Times.
  • There is often the question of whether it is appropriate for health professionals to “friend” patients and families. The general consensus of “finding”= initiating or accepting formal social, virtual connections may have the potential to violate HIPAA. I emphasize, treat the Virtual world like the real world. Some solutions- separate FB profiles, FB pages, versus profiles now Google + offers circles that can separate the groups of people we interact with on a daily
  • Well, the good news is….our patients don’t want to “friend” us anyway…. So this really isn’t an issue.Capstrat-Public Policy Polling survey, Feb 2011, 843 Americans:
  • So even if our patients don’t want to be our Facebook friends, it still might be nice to agree on how we should maintain ourselves on the web. So, the AMA has released an official Policy regarding Professionalism in the Use of Social Media. Essentially, again, asking us to respect the virtual world on the web as we would the real world- the same rules apply….It reminds us to maintain patient confidentiality in all environments. Privacy settings are not absolute or permanent- so monitor all information and postings routinely. Keep professional boundaries with patients and other professionals. Consider separating personal and professional content online as you would in other areas of life. Don’t ignore inappropriate behavior of colleagues. Remember that every action has a reaction- can be good or bad. So, it is best, again, to review, think, pause, before you post.
  • In conclusion, I would like to give you my 2 cents on why we should even bother investing anytime on learning all this. I think it would be fantastic if we were familiar with what is available to us on the web and use it with confidence, so that it can help streamline our lives and the information available on the web. It has become an the most current, effective way of communication and information-sharing. I would like to see more expert-generated content alongside user-generated content.I wonder if we as a medical community actually have an ethical responsibility to create more of a voice and presence in this ocean of chatter that clearly desires knowledge ???  should we as the experts managing the messages to the public? Since someone else is already there, so why not us?…….
  • Ou grand rounds.08.2011

    1. 1. Social Media For Our Health: More than Facebook <br />CLARA SONG, MD, FAAP<br />Assistant Professor of Pediatrics<br />Section of Neonatal-Perinatal Medicine<br />
    2. 2. Disclosure<br />SPEAKER: Clara Song, MD<br />I have no relevant financial relationships with the manufacturers of any commercial products and/or provider of commercial services discussed in this CME activity.<br />I do not intend to discuss an unapproved or investigative use of commercial products or devices.<br />
    3. 3. The Truth and Nothing but…<br />I am not a social media expert.<br />There are no social media experts. There are only social media users.<br />
    4. 4. OBJECTIVES<br />Understand the evolution of social media and its impact on healthcare<br />Classify the current available web-based tools to facilitate collaboration between healthcare professionals<br />Identify and prevent negative consequences associated with social media use<br />
    5. 5. Social Media Anxiety Disorder<br />“Social Media” = Facebook and Twitter<br />Rumor mill of unprofessional conduct on Facebook and Twitter <br />Unaware of closed Facebook account and protected tweets <br />Unaware of RSS, feed readers and other useful applications of social media <br />Metha, N. "How physicians can overcome social media anxiety on Twitter." Technology in (Medical) Education, blog. Aug 14, 2011.<br />
    6. 6. Social media has taken over…<br />… porn as the #1 activity on the web.<br />Source: Social Media Revolution from Socialnomics.net<br />
    7. 7. Everyday…..<br />… approximately 2 BillionGoogle searches occur.<br />Source: Social Media Revolution by Socialnomics.net<br />
    8. 8. Interestingly….. <br />Facebook TOPS Google for weekly traffic in the U.S.!<br />Source: Social Media Revolution 2 from Socialnomics.net<br />
    9. 9. In 2010, social media use increased… <br />Baby Boomers (46-65 yr): 54 76%<br />Gen X (32-45 yr): 70 85%<br />Millennials/Gen Y (13-31 yr): 84 91%<br />Source: PR Newswire, Nov 2010; Beyond.com Poll<br />
    10. 10. Saying it simply…<br />Many people are on the web… <br />AND on the web to utilize social media tools.<br />
    11. 11. Social media impacts our lives <br />Facebook Kawasaki diagnosis story<br />President Obama’s townhall forum on Facebook live<br />Tweets from Egypt <br />
    12. 12. $20 million for >1000 ideas<br />2,640,026 lives positively affected<br />Facebook: >5.5 million fans<br />Twitter: >120,000 followers<br />YouTube: > 17 million uploads & 2.4 million views<br /><ul><li>82 million votes
    13. 13. 120,000 ideas</li></li></ul><li>“Social media is NOT a fad…<br />“…it’s a fundamental shift in the way we communicate.”<br />Source: solcomhouse.com<br />
    14. 14. Source: radarnetworks.com<br />Evolution of the Internet<br />
    15. 15. Social Media….<br />transforms broadcast media monologues (one to many) into social media dialogues (many to many). <br />Concept<br />Media<br />Social interface<br />Source: http://en.wikipedia.org/wiki/Social_media<br />
    16. 16. Blogs<br />Microblogs<br />Photos<br />Videos<br />Audio<br />Networks<br />WEB 2.0<br />Source: blog.milestoneinternet.com<br />
    17. 17. Social Media is about….<br />Reaching out and having a conversation.<br />Source: www.telegraph.co.uk<br />
    18. 18. Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration and practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    19. 19. Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration and practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    20. 20. 3rd most prevalent activity <br />Pew Research Center’s Internet & American Life Project Feb 2011 report<br />Survey of 3,001 American adults<br />8 in 10 Internet users search for health information ONLINE<br />Source: pewinternet.org/Reports/2011/HealthTopics.aspx<br />
    21. 21. Social Media for Health Information<br />94% use Facebook<br />32% use YouTube<br />18% use MySpace or Twitter<br />National Research Corporation Survey<br />23,000 Americans<br />41% use social media Average age: 41 yr<br />Source: CNN Health, thechart.blogs..cnn.com,3/4/2011<br />
    22. 22. We are e-Patients<br />Seek online guidance for their own conditions or for loved ones<br />“equipped, electronic, enabled, educated, empowered, engaged, equals, emancipated……”<br />2 effects “better health information/services and differentrelationships with their doctors”<br />Source: http://enwikipedia.org/wiki/E-Patient<br />
    23. 23. Hospitals in the United States 2011<br />Source: Found In Cache, Social Media resources for healthcare professionals from Ed Bennett.<br />
    24. 24.
    25. 25. Twitterand Facebook (Farmville) was used to raise $1 million for the new children’s hospital.<br />Source: Modern Healthcare, March 14, 2011<br />
    26. 26. Twitter: <br />OU Medicine<br />Harold Hamm Oklahoma Diabetes Center<br />YouTube:<br />OU Medicine<br />Tips on Living Healthier<br />Facebook: <br />OU Medical Center<br /> OU Cancer Institute<br />OU Breast Institute<br />OU College of Medicine Admissions<br />Harold Hamm Oklahoma Diabetes Center<br />OU Medical Center Edmond<br />
    27. 27. We are e-Doctors<br />99% of U.S. physicians are online<br />83% consider the Internet essential to their practice<br />91% use Google for medical/pharmaceutical queries<br />Textbooks, conferences web, iPhones, Blackberrys<br />….“e-Doctor”… all the “e’s” and then some (empathetic, eloquent, encouraging,…..expert” <br />Source: pharma2blog.com/2008/07/03/taking-the-pulse of-the-physician<br />
    28. 28. Health 2.0<br />Information: resources & sharing<br />Medical education<br />Collaboration & practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    29. 29. How do you currently save your references and articles?<br />Print and file<br />Drag and drop onto a USB drive<br />Save and file into folders in Documents onto My Computer<br />Bookmark reference onto a web account<br />
    30. 30. Bookmark, Share & Save<br />Source: tootf.com<br />
    31. 31. Source: geekestateblog.com<br />
    32. 32. Diigo<br />Connotea<br />CiteULike<br />Google Chrome: AddThis<br />Delicious<br />Technorati<br />Reddit<br />StumbleUpon<br />Digg<br />Social Bookmarking and News Aggregates<br />Source: doublejdesign.co.uk<br />
    33. 33.
    34. 34. READER<br />Google Reader<br />NewsGator<br />My Yahoo!<br />FeedDemon<br />Net Newswire<br />Source: rssboard.org<br />
    35. 35. RSS provides “timely updates from favored websites… and aggregates feeds from many sites into one place.”<br />RSS= “Really Simple Syndication”<br />Source: http://en.wikipedia.org/wiki/Rss<br />
    36. 36. Slide Share<br />Google Docs<br />SlideBoom<br />SlideServe<br />Scribd<br />280 Slides<br />SlideRocket<br />Slide<br />SLIDE SHARING<br />“Try not. Do or do not. There is no try.”<br />-Yoda<br />Source: sethpickens.files.wordpress.com/2009/02/luke-yoda<br />
    37. 37. Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    38. 38. 2010<br />
    39. 39. Facebook<br />More than 750 million active users<br />50% of active users are logged on in any given day<br />Fastest growing demographic is age 35 and older; second is 55-65 year olds (Fastest growing segment is 55-65 year old females)<br />More than 30 billion content pieces shared each month<br />Most popular site to share photos<br />3rd most popular site to view online video <br />Source: www.facebook.com/press/info.php?statistics, comScore 2009<br />
    40. 40. If Facebook was a country….<br />… it would be the 3rd largest in population.<br />Source: Social Media Revolution 2 from Socialnomics.net<br />
    41. 41. Image Source: flagspot.net, cia.gov,toddpaynefortennessee.com<br />
    42. 42. FACEBOOK<br />Fun, casual<br />Meet old friends, make new friends<br />Join interest groups, communities<br />Learn<br />Share stories<br />Make professional connections<br />It’s a party! <br />Source: facebook.com<br />
    43. 43. LinkedIn<br />> 120 million professionals in 150 industries in over 200 countries<br />Average age is 41 years<br />Over 50% users have income >$100,000<br />Over-representation of graduate school-educated users<br />64% male<br />95% of companies use LinkedIn as their primary tool to find new employees <br />Searchable by Google<br />Source: www.linkedstrategies.com/blog/tag/linkedin-statistics, press.linkedin.com<br />
    44. 44. LinkedIn: Business Lunch<br />Neonatologists on LinkedIn<br />Neonatal-Perinatal Medicine Group<br />
    45. 45. Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    46. 46. “No one physician is as knowledgeable as physicians working together.”<br />Largest online physician community<br />Over 130,000 community members<br />68 specialties, 50 states<br />Free to practicing physicians<br />Free of advertising<br />Facebook, Twitter and monthly Sermo Blog<br />Source: www.sermo.com<br />
    47. 47. iConsult<br />Real-time visual consultation<br />
    48. 48. Health 2.0<br />Information: resources &sharing<br />Medical education<br />Collaboration and practice<br />Disease management<br />Research & data sharing<br />Professional Development & Networking<br />Source: http://en.wikipedia.org.wiki/Health_2.0, health20.org/images/ c/c1/Virtuous_Cycle.png<br />
    49. 49. Twitter<br />Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick frequent answers to one simple question: What are you doing?<br />“Share and discover what’s happening right now, anywhere in the world.”<br />Source: twitter.com<br />
    50. 50.
    51. 51. Twitter<br />175 million registered users, as of January 2011<br />200 million tweets a day, as of June 2011<br />Largest Twitter group 35-44 year olds, 64% >35 yr<br />The median user age: 39<br />600 million search queries/day <br />37% of active users are mobile<br />Source: http://blog.nielson.com/nielsonwire/online_mobile/twitters-tweet-smell-of-success/, denverpost.com/business, marketinggum.com June 2011<br />
    52. 52. Coffee Talk<br />Tweets are short and sweet….. <br />Casual conversation, <br /> like at the water cooler or coffee house<br />No one stays too long or says too much<br />If you don’t stop by, you’ll miss it <br />Image Source: nydailynews.com<br />
    53. 53. 140 HEALTHCARE USES FOR TWITTER <br />Tissue recruitment<br />Disaster alerting/ response<br />Amber alerts<br />Tracking patient/disease trends<br />Live-tweets: surgical procedures, medical conferences<br />Publishing health-related news<br />Clinical education coordination<br />BY PHIL BAUMANN, <br />“Health is Social”<br />
    54. 54. Does your institution have policy on employees’ use of social media? <br />Yes, absolutely.<br />Yes, kind of, an unwritten expectation.<br />No, not really.<br />
    55. 55. Does your institution have policy on employees’ use of social media? <br />Yes, absolutely.<br />Yes, kind of, an unwritten expectation.<br />No, not really.<br />
    56. 56. Potential Risks<br />Social networking is online= Public domain, no longer private<br />Posting online is permanent; can be deleted, but may be archived<br />Professional liability risks (violations of medical code of ethics, HIPAA, employer or medical staff policy)<br />Anonymity cannot by guaranteed; privacy can be violated<br />Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.<br />
    57. 57. Minimize Risks<br />Use common sense.<br />“The least common thing in the world is common sense.”<br />Review the terms of service of the online communities.<br />Review your professional liability policy.<br />Review your employer’s social media policy.<br />Include a disclaimer. <br />Remember- anonymity cannot be guaranteed.<br />Review before you post. (Think, pause, then post.)<br />Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.<br />
    58. 58. Future doctors share too much on Facebook<br />Source: news.ufl.edu/2008/07/10/facebook/<br />
    59. 59. Social Do’s and Don’t<br />DO: <br />Identify yourself with yourself employer if appropriate, but emphasize that you do not represent your employer’s views<br />Engage in discussion with your peers and colleagues<br />Think, pause, then post.<br />DON’T:<br />Use for personal reasons during work time<br />Post personal identifiable OR protected health information<br />Use or post profane, defamatory, illegal language or material<br />
    60. 60. To Friend or Not to Friend<br />“Please Don’t ‘Friend’ Your Patients”<br />Violation of HIPAA by jeopardizing the protection of individually identifiable health information (IIHI)<br />Source: MDNews.com, 3/19/2011<br />
    61. 61. Ignore…..<br />84% would NOT use social media to communicate with their physician<br />72% would call nurse help line<br />~50% prefer email communication with physician, online appointment setting, online access to medical records , online bill payment<br />Source: HealthcareITnews.com, 3/24/2011<br />
    62. 62. AMA Policy: Professionalism in the Use of Social Media<br />Standards of patient privacy and confidentiality<br />Privacy settings<br />Appropriate boundaries of patient-physician relationship<br />Professional boundaries<br />Ethical responsibility to report unprofessionalism<br />Possibility of negative consequences<br />
    63. 63. Use web tools with confidence to streamline<br />More “expert-generated” content alongside user –generated content<br />Effective communication<br />Enhanced education<br />Ethical considerations?<br />Why bother??<br />
    64. 64. “Social media is like voting…<br />You may not like the system, but unless you vote, you don’t have a right to complain about the outcome.”<br />
    65. 65. Why not vote?<br />
    66. 66. clara-song@ouhsc.edu<br />“If you ask me anything I don’t know…….I’m not going to answer.”- Yogi Berra<br />

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