Sj may-15-uw-deohs
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Why and how scientists doing field research on environmental and occupational health should use social media for outreach.
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Sj may-15-uw-deohs
- 1. Twitter + field work Sally James seattlesciencewriter.com
- 2. Online health information: 72% of internet users say they looked online for health information within the past year.
- 8. As Zen Faulkes (@DoctorZen) quite rightly stated here : ‘Everything that happens on social media has been happening at conferences for as long as there have been conferences (informal conversations). Social media is just the biggest research conference in the world’. Written by Alexis Berger, who is French scientist working on gene regulation. https://aninfinityofhypotheses.wordpress.com/2015/02/24/a-scientists-account-to-twitter/
- 13. Notice that the voice of the twitter feed is not didactic or full of jargon. What writers call the “voice” of the tweets is conversational. We hit the ground running! Fri is Bangladesh's day off, so went sightseeing with field team to Sonargaon. First person consenting into the study! Only 1,614 to go. Wherever we go people are very curious about us! Dr. @MollyKile is always surrounded by children
- 16. OSU used the tweets to make a. A Storify (summary of tweet stream) b. Facebook post c. Story on the college’s own media You could also create a. Newsletter post b. Alum magazine story c. Video for youtube about the research using some of the still photos d. Pinterest page of photos from research
- 19. Live chat The National Cancer Institute recently had an unprecedented success, in their words, with a live chat on twitter. They invited people (including doctors and researchers) to all share thoughts during the showing of the film, “The Emperor of All Maladies,” on PBS on March 31, April 1 and April 2. They chose a hash tag in advance #cancerfilm
- 21. 61,113 tweets 13,716 participants 499,739,312 impressions (number of times pages viewed in search results) According to Audun Utengen of symplur.com, this was the single largest doctor- participation in the history of health social media. 490 – self-identified doctors 504 – self-identified patients Source: http://www.symplur.com/healthcare-hashtags/CancerFilm/
- 22. Hash tag – Simply a way for people to search for tweets that have a common topic and to begin a conversation. For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the old TV show. What you won't get are tweets that say "I lost my wallet yesterday" because "lost" isn't preceded by the hash mark. Choose tags carefully Sometimes you line up your content with an already-established tag – such as #environmentalhealth
- 23. Other times, you select precisely to make a tag unique You can register a health-related tag with Symplur.com, and they will keep track of all the tweets that result. Many events have tags – Recent cancer conference examples: #aacr15 (American Association for Cancer Research conference) #aai 2015 (American Association of Immunologists conference) #asco15 (American Society of Clinical Oncology)
- 25. Twitter chats are a great way to HEAR important trends, comments by your influencers public confusion You don’t have to say (or post) anything.
- 32. Besides creating a photo and word diary of your field work, potentially participating in live chats with the public + colleagues, social media gives you a way to comment and perhaps discuss journalism about your field of science.
- 35. Some references for “Twitter and Field Work” http://www.pewinternet.org/2010/03/24/health-information/ Gap between scientists and public http://www.pewinternet.org/interactives/public-scientists-opinion-gap/ Survey of scientists about how they engage with public http://www.pewinternet.org/2015/02/15/how-scientists-engage-public/ Scientist’s own “why I am on twitter” blog https://aninfinityofhypotheses.wordpress.com/2015/02/24/a-scientists-account-to-twitter/ Nature journal article on Twitter – especially use for raising profile of younger scientists, garnering conference invitations and other networking. http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a Explainer on Storifying something that has been on Twitter. https://storify.com/ Birbaum speaker in SEATTLE on June 3 – MD who is rock star of social media for public health https://www.grouphealthresearch.org/news-and-events/events/hilde-and-bill-birnbaum-endowed-lecture-2015/ How the Nat’l Cancer Institute rocked the health landscape during “Emperor of Maladies” on PBS, by getting thousands and thousands to tweet during film. http://www.healthnewsreview.org/2015/03/social-media-reacts-to-emperor-of-all-maladies/ More data on that here: http://www.symplur.com/healthcare-hashtags/CancerFilm/ How scholars use social media for “scholarly” communication – April 2015 discussion http://www.fromthelabbench.com/from-the-lab-bench-science-blog/2015/4/28/socializing-scholarly-communication-a- round-table Tweeters list to follow at AACR15 http://www.aacr.org/Newsroom/PAGES/AACR-ANNUAL-MEETING-2015-TWITTER-USERS-TO-FOLLOW.ASPX#.VVUyrJPrvrQ Jessica Rohde – How scientists use social media http://www.slideshare.net/rohdej/beyond-a-trend-how-scientists-use-social-media
Editor's Notes
- Pew. Based on 2012 survey.
- Why put your research on social media? Because people are there. Other scientists are there.
- Your fellow scientists, at least surveyed by AAAS, are using social media.
- Let’s pause here and talk about this. Let’s talk about example of all these.
- Guess who is already working hard in social media – your granting organizations.
- Example of one of ways social media introduces people to the public. From FB page of NIEHS. O’Fallon is the coordinator for the Partnerships for Environmental Public Health program at NIEHS, which integrates new and existing initiatives that involve communities and scientists working together on contemporary issues in environmental public health research. He administers the ARRA programs focused on capacity building, science education, and community-linked infrastructure. He coordinates the Community Outreach and Engagement Program (COEP), comprised of 20 Community Outreach and Engagement Cores across the country.
- There is a sense of community created by informal conversation that lubricates the exchange of information. Some people call social media – a cocktail party. People tell stories, show photos, ask questions and learn.
- Here is how one public health group at Oregon State University used twitter to share their field work.
- One easy way to create a twitter stream about a project is literally – showing the steps. Photos are good. Travel is one of the most relatable parts of human experience. Everyone loves to see the journey – photos of airports, luggage, weather.
- Show process – show people. Draw the reader in to the many steps required before any data is collected.
- You can show – rather than explain in text – some of the difficult conditions for field work. You could even show social determinants, such as poverty or others, without explicitly talking about them in the tweets.
- Informal voice. Humor. Not afraid to share the “real life” of being on field study in different culture.
- Multiplier – use the tweets in 10 different ways later. OSU used the tweets as the basis for a Facebook post, for a story at the university and this attention drew the attention of NIEHS, who featured OSU’s storify in a story.
- Just want to return to this slide – show it again. I think for OSU, the twitter that they created served them in getting visibility with students, grantors and more.
- Let’s stop for a minute here and you ask me questions about this. What don’t you understand about a live chat? How many of you have participated in one?
- Sometimes compare being in chat as “sitting at someone’s lunch table” in middle school. The hash tag is what situates you all at the same table for a certain topic.
- Many conferences have specific resources just for social media around the conference. They may collect analytics or summarize tweets or give you lists of people who will be tweeting. If you make cogent and intelligent conversation – it may have a life longer than the meeting itself, because you end up in a digest or summary.
- RT = means you retweet someone else’s post in its entirely. MT – means you modify what they said and perhaps make a comment.
- At many scientific meetings, they publish lists of people to follow on Twitter in advance, or you can ask for a list when you get there.
- This is an NPR story about BPA and other estrogenic chemicals. Maybe you think it is a good story, maybe you think it is terrible. You can “comment” on the NPR website where the story appears as both text and audio. Your comment may be read by just a few people or by thousands. The reporter might write you an email or comment back to you on social media. Either way, you have an opportunity to contribute to the dialogue.
- Let’s sit here for a minute. See the top, where it has tweets, following, followers, favorites and lists? If you click “LISTS” you can see what lists EHN keeps. It has a list of scientists, for example. You could see whom they follow and decide whether you want to follow some of the same people. This is a great shortcut when you first get on Twitter. Find someone you respect – see whom they are following.
- Let me encourage you and show you how to encourage others.