Workshop hosted for the Doctor of Management Fall Symposium on October 10, 2009. Scenes include excerpts from poignant moments in sustainability, social issues, and an overview of technologies, tools, courses and research links.

1. as a mind amplifier
The influence of social media on our changing world
Dr. Cynthia Calongne,The Institute for Advanced Studies
Emerging Media

2. What is Emerging Media?
 Social networks – global, people communicating
 Social media – broadcasting ideas using media rich tools
that are easy to use and often free: podcasts, videos
 Virtual worlds – places to interact & share experiences &
3D content with a sense of presence via your avatar
 Technologies: cloud computing, semantic web, mobile
computing, accessibility tools, info accountability
 Tools:Twitter,YouTube, Facebook, Flickr, & many more!
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3. 1/30/2015 3Dr. Cynthia Calongne, Colorado Technical University
William Kamkwamba’s windmill –TedTalks [1]
At age 14, W. Kamkwamba built a windmill
from a library book, increasing it to 4 blades
It powers 4 bulbs and 2 radios with 12 watts
Next step: to build a 20-watt irrigation system

4. 1/30/2015Dr. Cynthia Calongne, Colorado Technical University 4
Social Media
Sustainability
Stewart Brand on the 4 environmental heresies [2]

5. 1/30/2015 5Dr. Cynthia Calongne, Colorado Technical University
Bangkok train – co-existing with the marketplace [2]
1) A train
approaches
and
2)Travels
through
the city
3) As the train
passes , the
marketplace
4) Unfolds over
the tracks
5)To resume
business
Cities are green
Stewart Brand on
TedTalks [2]
Before After

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Social Media
VirtualWorlds &Twitter
The back channel view of aTCC conference 2008 reception
in Second Life using two monitors [3]

7. 1/30/2015Dr. Cynthia Calongne, Colorado Technical University 7
News in China
June 2009 earthquake - Many school buildings collapsed
Buildings not built to code [4]
Twitter and Flickr
The loss of a single child

8. 1/30/2015 8Dr. Cynthia Calongne, Colorado Technical University
The Great Firewall of China – successful censorship of social media [4]
Media is global, social, ubiquitous & cheap
Most of the media is no longer produced by
professionals [4]
-Twitter,YouTube, Flickr, Facebook
-The influence of social media
Photos andTwitter’s micro blogging
news broadcast real-time information on
the aftermath of China’s earthquakes
June 2, 2009 - China blocked access to
Twitter, Flickr, and Hotmail two days
before the anniversary of the
Tiananmen Square protests
“The tools don’t get socially
interesting until they get
technologically boring.” [4]
Consumers become producers
The same tools support them.
People listening all over the world
Twitter announced the quake first
During the previous quake, China
announced it 3 months after it
happened.
Clay Shirky – How social media can make history

9. 1/30/2015 9Dr. Cynthia Calongne, Colorado Technical University
This is not your grandmother’s internet
Scene from the GLF tour in Second Life
Researchers and game designers
- Explore the potential
- Imagine breakthrough ideas
- Create transformations
New horizons in game simulation
and virtual world research
Blending social media and virtual worlds
Research consortium
Global Learning Forum

10. 1/30/2015 10Dr. Cynthia Calongne, Colorado Technical University
ColoradoTechnical University students
study futuring and innovation in Second Life [6]
Social communities
in virtual worlds
Discussion
Presence
Engagement
Exploration
Collaboration
Content Creation
Ownership
Culture

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Meeting minds - the value of social media, futuring and innovation in a virtual world

12. Web Science Initiative
 Multidisciplinary approach to emerging media
 Brings together scholars, researchers, scientists, and
professionals from everywhere
 Focuses on technology, tools, behavior andWeb engineering
 For more information, visit:
 What is theWeb Science Initiative
 http://webscience.org/
 Proposed curriculum and courses offered around the world
 http://webscience.org/wiki/Curriculum
 TheTetherlessWorld &TW Research Constellation
 http://tw.rpi.edu/wiki/Main_Page
 http://tw.rpi.edu/launch/
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13. 1/30/2015 13Dr. Cynthia Calongne, Colorado Technical University

14. Emerging Media in Business
1. Business Strategies for Social
Media
2. Strategic Use ofVirtualWorlds
(business use)
1. Virtual Economy and Business
2. Information Accountability and
Web Privacy Strategies
1. Leveraging the power of global
broadcasting & social networks
2. New horizons for eCommerce,
training, meetings, simulation
3. Global economy & marketplace
4. The new face of security with
data centralization on the Web
Focus Areas Benefits
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15. 1/30/2015 15Dr. Cynthia Calongne, Colorado Technical University

16. Resources
 Teaching using emerging media
 http://ctusoftware.blogspot.com/
 Visual tour of social media & virtual worlds
 http://www.slideshare.net/lyrlobo/presentations
 Animoto videos fromCTU classes & research
 http://ctusoftware.blogspot.com/2009/09/game-simulation-tour-in-second-life.html
 http://ctusoftware.blogspot.com/2009/09/animoto-video-second-life-summer-09.html
 http://ctusoftware.blogspot.com/2009/09/global-learning-forum-event-tour.html
 http://animoto.com/play/giF9IkshVTXZ3bewYUsXnA?from=player
 http://animoto.com/play/z2TLLCwEoOt2qonSa5S5Gw?from=player
 Questions? Contact
 Cynthia Calongne on Facebook & at 719-337-1526 (cell); email calongne@pcisys.net
 Lyr Lobo in Second Life;Twitter: lyrlobo; Skype: Lyr Lobo; Slideshare: lyrlobo
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The author in Second Life

17.  [1] William Kamkwamba on building a windmill
 http://www.ted.com/talks/william_kamkwamba_on_building_a_windmill.html
 [2] Stewart Brand proclaims 4 environmental ‘heresies’
 http://www.ted.com/talks/lang/eng/stewart_brand_proclaims_4_environmental_heresies.html
 1.3 million people around the world – move to town each week!
 [3] Cynthia Calongne on Beyond the Backchannel
 http://www.slideshare.net/lyrlobo/beyond-the-backchannel-by-cynthia-calongne-presentation
 [4] Clay Shirky how social media can make history
 http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
 [5] Cynthia Calongne on evaluating a Game Simulation Kit in Second Life
 http://www.slideshare.net/lyrlobo/evaluating-a-game-simulation-kit-in-second-life
 [6] Cynthia Calongne on futuring and innovation in a virtual world
 http://ctusoftware.blogspot.com/2009/09/animoto-video-second-life-summer-09.html
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References