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Soft power of India: Brief Analysis
- 1. SIES College of Management Studies (PGDM-2019-21) Division A ©Aditya Deshpande Guided by: Dr. Sharmila Mohapatra Ma’am Managerial Communication Presentation on Rise of India’s Soft Power
- 2. ► Soft Power? ► Indian Context ► Branding India- by Modi Government ► Opportunities, Challenges to Rise ► How to Power Softly?? ©Aditya Deshpande
- 3. 3 Managerial Communication Persuasive Approach to International Relations, typically involving the use of Economic or Cultural Influence. Convincing, Effective & Winning Entities' like bureaucracies, political parties, and interest groups Concerned with the production, consumption, and transfer of wealth Ideas, customs, social behaviour of particular people or society What is Soft Power?? 1990 Harvard’s Joseph Nye Political Scientist ©Aditya Deshpande
- 5. 5 Bollywood World Heritage Sites How to Power Softly ???? World Helping Relations ©Aditya Deshpande
- 6. Soft Power at World Stage 1. Celebration of Days at UN Level 2. Non Alliance Movement 3. Various Summits 4. Standing against Terrorism, other issues ©Aditya Deshpande
- 7. Threats and Challenges Budget allocation for soft power???-----Rs 7,582.79 Crores (1.05 Billion $) Within 4 years?? India’s Spending as Soft Power --- 28 Billion $ by 2020 While, China’s Spending ----1200 Billion $ by 2027 ©Aditya Deshpande
- 8. Opening New Door via ISRO NSIL for tapping the benefit Promoting Democracy via Aadhaar India as one having many problems like we have- Making Impact over African, developing Countries Tapping Low Cost Market for Science and Technology— with Winning Minds not Money The Good Side ©Aditya Deshpande