PSA by MADD (Mothers Against Drunk Driving) Canada about the dangers of drinking and driving.

1. Drinking and Driving
By: Anandita Joshi

2. Danger – MADD Canada PSA – EN
Published September 22, 2014

3. MADD: Mothers Against Drunk
Driving
Communicator: MADD Canada, a
registered Canadian Charitable Organization
Audience: People who watch television or
listen to radio
Issue: Drinking and Driving
Health Message #1: Do not drink and drive
and don’t let others drink and drive.
Health message #2: Do not drink
excessively.

4. Critique:
 Graphic scenes increase the importance given to
the message behind the video (eye catching )
 Lack of cultural diversity: focus given to one
racial group
 Target placed only on Caucasians
 No supervision (think about real life scenarios)
 Lack of preventative measures discussed
 Not necessarily age appropriate (not suitable for
younger audience)

5. Relation to readings:
 Health communication
• Communication strategies used to inform and influence
individual decisions that enhance health
 Media and Health
• Great pathway to promote/demote a certain lifestyle
• Enabling communities to voice their experiences and
perspectives and take an active role in public decision
making
• Using the media to influence risk and health: A cultural
model
 Public-government media
• Health promotion campaigns: shift citizens attitudes
and behaviors