Content:: Introduction Deciding Criteria for Comparison Marketing Companies Selected Evaluation On 5 Points Conclusion References Thank You

1. Comparative Study of CSR Activities
in 3 Marketing Companies
10 Dec. 2019

2. Content
1. Introduction
2. Deciding Criteria for Comparison
3. Marketing Companies Selected
4. Evaluation On 5 Points
5. Conclusion
6. References

3. • People’s Management for the
Business’s Social Cause
• Philosophy of Mutuality for
Business Stakeholder's
Commitment
1. Introduction

5. CSR in Marketing
• CSR in marketing involves focusing efforts on
attracting consumers who want to make a positive
difference with their purchases.
• Helps companies to brand themselves as socially
responsible and ethical.
• Can help spread awareness.
• Can significantly impact profitability and even
productivity favorably

7. Companies Selected
WPP
Group
MindShareDentsu

8. WPP
Group
$5.8
million
$13.9
million
•1971
•UK
69,000
1. International CSR Excellence
Awards, 2019
2. India International CSR Awards,
2018
Areas of
Project
1. Local community
2. Health
3. education, arts & culture
4. environment protection
5. drugs/alcohol

9. World Vision: Educating the street
children of Kenya
CSR activities:
The Topsy Foundation- Supporting families affected by AIDS (South Africa)
($50,400)
World Vision: Educating the street children of Kenya
National Campaign to Prevent Teen Pregnancy: Breaking the Silence (New
York)
The Topsy Foundation- Supporting
families affected by AIDS
CSR Projects

10. MindShare $750
million
$34.5 Billion
•1997
•US
7000
1. Adweek's Media Plan of the
Year Award
Areas of
Project
1. Education
2. environment protection
3. Technology

11. I Got Garbage (IGG)
creates scalable
waste ecosystems
I Got Knowledge (IGK)
improves student learning gap
I Got Skills (IGS)
transforms semi-skilled labor
CSR Projects

12. Dentsu $325
million
$9.28 Billion
•1955
•Japan
45,000
1. D&AD Awards, 2019
2. CSR Network of the Year, 2018
Areas of
Project
1. Safe Working Conditions
2. Safe environment
3. Technology

13. CSR Projects
• Employee Health Care Systems
• work/life balance (WLB) program (2031
hrs from 2166 hrs)
• Female Employees Promotion Project
(2013) (8% increase)
• Mental health awareness
• Reducing CO2 Emissions (40%)
• Environmental Policy (Good Innovation)
• Dentsu Group Eco Prize
Ensuring a Safe and Civilized Working
Environment Environmental Protection

14. Criteria WPP group MindShare Dentsu
Management
Perspective
Committed Committed Committed
CSR Spending $ 5.8 Million $ 750 Million $ 325 Million
Activities Involved
Focus on Education
and Poverty
Focus on
Technology
Focus on Society as
Whole
CSR and Brand
Equity
Good Better Good
Impact on society
Worldwide but not
such in India
Worldwide and in
India Also
Mainly in Japan
4. Evaluation of Companies

15. 5. Conclusions
• After comparative study, it was found that ALL Biggest Companies in
Marketing worldwide do the CSR Activities as one of the essential
part of their organizational policy structure.
• There is close relation of Marketing (Brand Equity) and CSR
activities.
• Large global corporations’ efforts have far-reaching results that can
impact major world issues from hunger and health to global
warming

16. Thank You
Name Roll No.
Agrim Dugar 3
Aditya Deshpande 11
Prakash Sen 22
Rheas Pillai 32
Prerna Prakash 34
Rahul Arora 37
Sushant Salin 44
Sincy Xavier 55
Fahim Siddhiquiee 60