SlideShare a Scribd company logo
1 of 21
 
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Factors to be considered in selecting an Ad Agency:-
[object Object],[object Object],[object Object],[object Object]
On Departmental basis On Group basis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Advertising Agency General Manager Board of Directors Manager planning department Manager marketing services department Manager Ad-placement execution department Manager Ad-preparation department ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMISSION SYSTEM FEES SYSTEM SERVICE CHARGES
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Media bills agency Agency bills advertiser Cost of full page magazine Ad Less 15% Commission  Less 2% cash Discount Agency pays Media Rs. 50,000 (-) 7500 Rs.42,500 Rs. 850 Rs. 41,650 Cost of full page magazine Ad Less 2% Cash Discount on Rs. 42,500(passed on to client) Agency charges from Advertiser Rs.  50,000 Rs. 850 Rs. 49,150
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

More Related Content

What's hot

PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategies
ITC Limited
 
Ad agency functions
Ad agency functionsAd agency functions
Ad agency functions
Nida Khan
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
Harshita Tandon
 

What's hot (20)

Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
 
Advertising copy
Advertising copyAdvertising copy
Advertising copy
 
ADVERTISEMENT AND BRAND MANAGEMENT
ADVERTISEMENT AND BRAND MANAGEMENTADVERTISEMENT AND BRAND MANAGEMENT
ADVERTISEMENT AND BRAND MANAGEMENT
 
Role of IMC in Marketing Process
Role of IMC in Marketing ProcessRole of IMC in Marketing Process
Role of IMC in Marketing Process
 
PPT on pricing strategies
PPT on pricing strategiesPPT on pricing strategies
PPT on pricing strategies
 
Direct marketing
Direct  marketingDirect  marketing
Direct marketing
 
Marketing mix ppt
Marketing mix pptMarketing mix ppt
Marketing mix ppt
 
Dagmar Approach
Dagmar ApproachDagmar Approach
Dagmar Approach
 
Ad agency functions
Ad agency functionsAd agency functions
Ad agency functions
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh Mishra
 
Pricing strategy in rural market
Pricing strategy in rural marketPricing strategy in rural market
Pricing strategy in rural market
 
Pricing
PricingPricing
Pricing
 
Pricing of services
Pricing of servicesPricing of services
Pricing of services
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Sales Force Management Presentation 1
Sales Force Management Presentation 1Sales Force Management Presentation 1
Sales Force Management Presentation 1
 
17 retail pricing
17   retail pricing17   retail pricing
17 retail pricing
 

Similar to Advertising Organization 1

Advertising agency by rajesh
Advertising agency by rajeshAdvertising agency by rajesh
Advertising agency by rajesh
rajeshrosan
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
akulsingh
 
Organizing for Advertising and Promotion
Organizing for Advertising and PromotionOrganizing for Advertising and Promotion
Organizing for Advertising and Promotion
Rahul Barwe
 

Similar to Advertising Organization 1 (20)

Advertising agency by rajesh
Advertising agency by rajeshAdvertising agency by rajesh
Advertising agency by rajesh
 
Clients and advertising agency
Clients and advertising agencyClients and advertising agency
Clients and advertising agency
 
Adman Lecture 3
Adman Lecture 3Adman Lecture 3
Adman Lecture 3
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Advertisement agency
Advertisement agencyAdvertisement agency
Advertisement agency
 
05 agencies
05 agencies05 agencies
05 agencies
 
05 agencies
05 agencies05 agencies
05 agencies
 
Chapter03
Chapter03Chapter03
Chapter03
 
Introduction To Advertising & Advertising and Media Planning II
Introduction To Advertising & Advertising and Media Planning IIIntroduction To Advertising & Advertising and Media Planning II
Introduction To Advertising & Advertising and Media Planning II
 
Choosing the right agency
Choosing the right agencyChoosing the right agency
Choosing the right agency
 
PPC Management Service
PPC Management ServicePPC Management Service
PPC Management Service
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
 
ITFT Media - Advertisement ppt [read only]
 ITFT Media - Advertisement ppt [read only] ITFT Media - Advertisement ppt [read only]
ITFT Media - Advertisement ppt [read only]
 
Media Buying Model 2023
Media Buying Model 2023Media Buying Model 2023
Media Buying Model 2023
 
Real maker advertising presentation 2003
Real maker advertising presentation 2003Real maker advertising presentation 2003
Real maker advertising presentation 2003
 
Appropriation & ad agency by manish badhiye
Appropriation & ad agency   by manish badhiyeAppropriation & ad agency   by manish badhiye
Appropriation & ad agency by manish badhiye
 
Real maker advertising
Real maker advertisingReal maker advertising
Real maker advertising
 
Real maker advertising
Real maker advertisingReal maker advertising
Real maker advertising
 
Organizing for Advertising and Promotion
Organizing for Advertising and PromotionOrganizing for Advertising and Promotion
Organizing for Advertising and Promotion
 
What is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertisingWhat is an advertising agency , types of agency - Basics of advertising
What is an advertising agency , types of agency - Basics of advertising
 

Recently uploaded

Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 

Advertising Organization 1

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. On Departmental basis On Group basis
  • 10.
  • 11.
  • 12.
  • 13. COMMISSION SYSTEM FEES SYSTEM SERVICE CHARGES
  • 14.
  • 15.
  • 16. Media bills agency Agency bills advertiser Cost of full page magazine Ad Less 15% Commission Less 2% cash Discount Agency pays Media Rs. 50,000 (-) 7500 Rs.42,500 Rs. 850 Rs. 41,650 Cost of full page magazine Ad Less 2% Cash Discount on Rs. 42,500(passed on to client) Agency charges from Advertiser Rs. 50,000 Rs. 850 Rs. 49,150
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.