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S
Sachin Phadtare

kjk

Business
1 of 21
advertising agencies
what agencies do. structure & organization and how they’re organized to do it.
7 primary services: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 functions of full-service agencies ,[object Object],[object Object],[object Object],[object Object]
agency organization chart
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],account management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],account management
[object Object],creative department ,[object Object],[object Object],[object Object]
creative department ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
media department ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],media department Media Plan
[object Object],[object Object],[object Object],big changes in the media department
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],research department Research Report
[object Object],[object Object],[object Object],[object Object],research department Research Report
auxiliary agency functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 ways agencies make money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
agency commissions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 types of fee systems ,[object Object],[object Object],[object Object],[object Object]
incentives ,[object Object],[object Object],[object Object],[object Object],[object Object]
new business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The critical objective and role of any ad agency is gaining new business.”
things to think about: ,[object Object],[object Object]

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05 agencies