The document provides an overview of advertising agencies and their functions. It discusses how agencies have different departments that work together, including creative, media, account planning, marketing research, and production. The creative department develops advertising concepts and materials, while the media department selects appropriate platforms and schedules placements. Account planners act as liaisons between clients and other departments. Overall, the document outlines the key roles and processes within advertising agencies.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Every organization broadcast their products or services through the medium of advertising agency. In this lesson, students will study about how advertising agencies assist marketers by providing the correct medium of broadcasting their ad.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
This slide contains details about the various types of digital advertising. Visit https://www.kreataglobal.com/digital-advertising-agency/ to get the best ads tailored for your brand.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
This slide contains details about the various types of digital advertising. Visit https://www.kreataglobal.com/digital-advertising-agency/ to get the best ads tailored for your brand.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Saroj Ads is a media planning agency, got expertise in Media Planning and Buying from the past 25 years. The team of media planning and buying experts working with Saroj Ads got expertise to promote small firms within the budget of the client.
4th chapter- Marketing & Financial ServicesVenky Yadav n
Meaning of advertising
Meaning of advertising agencies
Functions of Advertising Agencies
Types of advertising agencies
MEANING OF MARKETING SERVICE
IMPORTANCE OF MARKETING
IMPORTANCE OF MARKETING SERVICE
FEATURES OF MARKETING SERVICE
MARKETING RESEARCH
BENEFITS OF MARKETING RESEARCH
Functions of marketing research agencies
Advertising Agencies: Integrated Marketing Communication by Amitabh MishraAmitabh Mishra
“An advertising agency is an outside firm that specializes in the creation, production, and/or placement of the communications message and that may provide other services to facilitate the marketing and promotions process”.
An ad agency is a service organization that specializes in planning and executing advertising programs for its clients.
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2. Advertising
Promotion of goods, services, companies and ideas.
Marketers see advertising as part of an overall promotional
strategy.
Other components of the promotional mix includeOther components of the promotional mix include
publicity, public relations, personal selling, and sales
promotion.
Process where in a message is designed.
3. Advertising
Various mediums used for
communication.
Attract, modify, change and influences
public opinion.public opinion.
Everyone needs to advertise.
Various ways for advertising(trade
magazines, transit sign on buses, lamp
posters, banners, etc).
4. Advertising Industry Has Three Major
Sectors
Business or organization which wishes to advertise.
Media which provides the medium for advertising.Media which provides the medium for advertising.
Ad-agency which creates the ad to suit the need of the firm.
5. Advertising Agency
An independent business organization composed of
creative and business people who develop, prepare and
place advertising media for sellers seeking to findplace advertising media for sellers seeking to find
customers for their goods and services.”
6. Advertising Process
Writing an Ad
Getting Approval for the text of the Ad
Estimating the cost of the Ad
Placing Ads and posting announcements
Paying for Ads
7. Typical Work Flow in an Ad
Agency
Briefing Stage Creation Stage
Production Stage
Post Production
Stage
9. Full Service Agency
Provides a range of marketing services.
Services directly related to advertising such as
copywriting, artwork, production of ads, mediacopywriting, artwork, production of ads, media
planning etc.
10. Modular agencies
A full service agency that sells its services on a piece
meal basis
Fee is charged for actual work undertaken
11. In House agencies
Owned completely by the advertiser
Can undertake to serve several other clients, if the
owner so desires
12. Creative Boutiques
Provide only creative functions and not full-service.
Copy writing, artwork and production of ads
Merge with other agencies to provide a wide range of
servicesservices
17. Copywriter
The copywriter is responsible for taking a client's
advertising brief and generating original copy ideas that grab
the attention of the target audience.
Copywriters are responsible for creating taglines, slogans,
jingles and audio scripts that accompany advertising visuals.
Agency copywriters usually work in close partnership with
art directors and have lots of input to the visual elements.
18. Artists
This is a department of highly skilled people who work in
a team to give best results. It comprises of technical experts,
system architectures, graphics designers, art directors and
artists, film production section, computers programmingartists, film production section, computers programming
etc.
There work to create and produce ads and public services
messages for both Electronic and Print media as per demand
of client and as per instruction given to them.
They are equipped with latest technique and equipments.
19. Media
Members of the media team are known as media planners
and buyers.
These individuals are in charge of producing a media plan
for the client.
Once the plan has been approved, the media team mustOnce the plan has been approved, the media team must
purchase advertising space in a medium that serves the
campaign's target audience.
20. Traffic Department
The traffic department regulates the flow of work in the
agency.
It increase agency efficiency and profitability through
appropriate job
initiations, complete information sharing and answering the
phone calls.
21. Production In charge
The final review of an advertisement is handled by the
production team.
The production manager oversees print runs as well as the
filming of commercials.
The purpose is to ensure that everything looks and sounds
perfect
22. Account Planning
Advertising agencies typically have account planners who
work as the go-between for the client and the agent. They
ensure that client needs are expressed to the research and
creative teams.
They also work to ensure that necessary information is
transferred to the client regarding creative, research,
competition or any of other factor that may somehow affect
how the client's product gets marketed to consumers. Account
planning is where agencies start their initial interaction with
clients.
23. Marketing Research
Advertising agencies work with companies to establish the
characteristics of their target markets through marketing
research.
Advertising agencies spend a substantial amount of time
researching consumers to understand what they buy and
what motivates them to buy.
24. Creative
Advertising agencies are known for their creative output,
which can include website design, advertising copy, magazine
advertisements, and radio and television commercials.
The medium of advertising often varies by campaign.
Graphic designers, web designers, writers, editors and
creative directors make up an advertising agency's creative
department.
25. Selling Advertising Space
Advertising agencies don't just create advertising pieces for
clients; they also give clients insight as to which media will be
most effective for their product, service, event or cause.
In the process, they work to secure advertising placements
for customers either online, in print, on television or on the
radio. They negotiate terms and work to get clients the best
deals to maximize their money and their reach.
26. Function of and advertising agency
Account Services / Account Management
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27. Function of and advertising agency
Creative department
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28. Function of and advertising agency
The Creative Team
Art DirectorCopywriter
Creative Team
Creative Concept
29. Copywriting and the Creative Plan
Copywriting is theCopywriting is the A creative plan is theCopywriting is the
process of
expressing the value
and benefits a brand
has to offer.
Copywriting is the
process of
expressing the value
and benefits a brand
has to offer.
A creative plan is the
guideline that
specifies the message
elements of
advertising copy.
30. Creative Department people need following
attributesA good psychologist.
Willing and able to set high standards.
An efficient administrator & Research minded
Capable of strategic thinking – ‘positioning’ and all
that.
Equally good at package goods and other kinds ofEqually good at package goods and other kinds of
accounts
Well versed in graphics and photography
A hard worker and fast
Slow to quarrel
A good presenter & good recruiter
33. Media scheduling
• After selecting media, marketers determine the most
effective timing and sequence for a series of
advertisements.
• Influenced by seasonal sales patterns, repurchase• Influenced by seasonal sales patterns, repurchase
cycles, and competitors’ activities.
34. Media scheduling
• Measure effectiveness in three ways
Reach - the number of people exposed to an
advertisement.
Frequency - the number of times an individual is exposedFrequency - the number of times an individual is exposed
to an advertisement. Minimum of three exposures is
recommended
Gross rating point - the product of the reach times the
frequency.